SMASHING MARKETING 2

Smash Marketing is at the forefront of creating niche business advertising for local and national Canadian brands. Our mission is to provide businesses with the opportunity for innovative brand exposure by utilizing niche advertising platforms. By utilizing unique advertising platforms we are able to access specific target markets, create unique methods of brand delivery and provide a marketing system where everyone benefits.

There are over 2000 golf courses in Canada. Over 15,000 in the United States. There are 594 � Golf courses in Ontario alone.

Approximately 600,000 are avid golfers and play 25 or more rounds a year. �Today’s average golfer is 39 years old, has a household income of $111,000 and plays 19 �

rounds a year.

Audience by Age

18-30 ............................................. 20%

31-44 ............................................. 41%

45-54 ............................................. 21%

55-64 ............................................. 13%

65+ .................................................. 5%

Impression Time Comparison

Golf Tee Ad ....................... 6-10 mins

Direct Mail ............................. 90 sec

Magazine Ad ........................... 60 sec

Newspaper Ad ....................... 30 sec

Billboard .................................... 5sec

5.95 million Canadians currently play golf. �64% of golfers earn over $60,000.00 a year. �Golf participation rate of 21.5% among the highest golf participation �

rate of any country in the world.Spends a projected $12.9 billion dollars per calendar year on direct golf �

expenditures. Majority of golfers in Canada continue to be males aged 18-64 �

(comprises of 61% of the total golf population).Participation among women has climbed from 9.7% in 2001 to 12.3% in �

2010.

... A Little More

ABOUT SMASH MARKETING

FACT FILE

SMASHING MARKETING 3

One day corporate sponsorship for one hole ranges between $250-$1000. Advertise for the same price for the entire year!

6 –10 minutes per hole to capture your target consumer and leave them with an impression of your business.

Cost per impression on a tee block advertisment is 0.4 cents per view!

Proximity Exclusive Advertising Experience no ad clutter with an average of 400 yards between your ad and the next!

One of the most effective media space platforms for corporate or small business advertising.

$17 billion annually is spent on Golf Participation & Equipment.

Easily create your own advertising campaigns by placing multiple ads in succession.

An intimate marketing experience that reach an affluent and influential consumer and leave a lasting impression.

Ontario has the largest golfing population in Canada (2.31 million).

SAMPLE TEE BLOCKS

OuR ClIENT lIST

SMASHING MARKETING | www.smashingmarketing.ca