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  • 7/28/2019 #TedxMadrid

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    #TedxMadrid#TedxMadrid

    TedxChange

    By Tweet Category

    Date: 04/03/2013

    Analysis of the session '#TedxMadridChange' created with Tweet Category

  • 7/28/2019 #TedxMadrid

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    Session #TedxMadridChange

    Statistics

    Potential impact

    Potential reach

    Categories

    Category Total

    tweets

    % Original

    Tweets

    RT Users

    Halima Hima 54 24 19 35 35

    Links 32 14 18 14 28

    Pictures 23 10 10 13 14

    Sekh & Sikha 21 9 5 16 19

    Otros 18 8 12 6 15

    Roger Thurow 16 7 8 8 11

    Julie Dixon 13 6 6 7 10

    Debate 10 5 9 1 5

    Rest of categories 35 16 19 16 30

    Charts

    num.tweets

    time

    5

    12:423 apr

    4

    13:44

    1

    14:46

    0

    15:48

    2

    16:50

    26

    17:52

    82

    18:54

    87

    19:56

    14

    20:58

    num.users

    num.followers

    14

    0-50

    19

    50-100

    7

    100-150

    4

    150-200

    2

    200-250

    4

    250-300

    7

    300-400

    2

    400-500

    12

    500-750

    2

    750-1000

    5

    1000-1500

    7

    1500-5000

    3

    5000-10000

    2

    >10000

    num.tweets

    per user

    num. users

    621

    102

    23

    64

    35

    7>5

    Most Active Users

    tweets

    followers

    tweets

    followers

    tweets

    followers

    tweets

    followers

    tweets

    followers

    tweets

    followers

    tweets

    followers

    Analysis of the session '#TedxMadridChange' created with Tweet Category

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    Halima Hima

    Pictures

    Halima Hima

    Pictures

    Halima Hima

    Links

    Halima Hima

    Links

    Halima Hima

    Sekh & Sikha

    Charts

    Category Total

    tweets

    % Original

    Tweets

    RT Users Impressions Potential Reach Tweets/

    User

    Followers/

    User

    Halima Hima 54 24 19 35 35 592.968 216.812 1,5 6.194Links 32 14 18 14 28 171.436 167.940 1,1 5.997

    Pictures 23 10 10 13 14 312.944 88.692 1,6 6.335

    Sekh & Sikha 21 9 5 16 19 160.889 86.258 1,1 4.539

    Otros 18 8 12 6 15 161.045 85.891 1,2 5.726

    Roger Thurow 16 7 8 8 11 226.368 77.197 1,5 7.017

    Julie Dixon 13 6 6 7 10 156.320 81.421 1,3 8.142

    Debate 10 5 9 1 5 299.709 76.181 2,0 15.236

    Cathleen Kavenly 8 4 5 3 5 226.181 77.381 1,6 15.476

    Antonella Broglia 7 3 2 5 7 80.310 80.310 1,0 11.472

    David Fasanya 6 3 2 4 6 74.990 74.990 1,0 12.498

    Melinda Gates 6 3 5 1 5 77.663 77.043 1,2 15.408

    Replies 4 2 4 0 4 2.236 2.236 1,0 559

    Non categorized 3 1 0 3 2 3.483 3.215 1,5 1.607

    Positivos 1 0 1 0 1 620 620 1,0 620

    Analysis of the session '#TedxMadridChange' created with Tweet Category

  • 7/28/2019 #TedxMadrid

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    6,4 2,5 28.302

    LaCasaEncendida

    29tweets

    QueverenMadrid

    23tweets

    cruzarantxa

    11tweets

    tweets

    tweets

    unicef_es

    132.819followers

    LaCasaEncendida

    74.266followers

    LaDigitalRadio

    8.256followers

    followers

    followers

    LaCasaEncendida

    2.153.714impressions

    unicef_es

    265.638impressions

    TEDxMadrid

    17.682impressions

    impressions

    impressions

    QueverenMadrid

    12num. categories

    LaCasaEncendida

    11num. categories

    JaviGarriz

    6num. categories

    num. categories

    num. categories

    QueverenMadrid

    23num. of RTs

    JaviGarriz

    8num. of RTs

    martaghermida

    5num. of RTs

    num. of RTs

    num. of RTs

    LaCasaEncendida

    29original tweets

    ValcarcelDiana

    9original tweets

    cruzarantxa

    7original tweets

    original tweets

    original tweets

    3055

    2

    Very low

    0 to 10

    followers

    12

    Low

    10 to 50

    followers

    30

    Medium-low

    50 to 200

    followers

    15

    Medium

    200 to 500

    followers

    14

    Medium-high

    500 to 1000

    followers

    12

    High

    1000 to 5000

    followers

    5

    Very high

    >5000

    followers

    Analysis of the session '#TedxMadridChange' created with Tweet Category

  • 7/28/2019 #TedxMadrid

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    Annexes

  • 7/28/2019 #TedxMadrid

    6/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Category

    Halima HimaTweets relacionados con la intervencin de Halima Hima

    19 35 35 216.812 592.968 0,5tweets users retweets potential reach potential

    impact

    tweets / user

    Most Active

    Users

    1.LaCasaEncendida2.ValcarcelDiana

    3.QueverenMadrid4.martaghermida5.JaviGarriz

    Tweets from this category

    @LaCasaEncendidaLa Casa Encendida

    Sube al escenario Halima Hima, de Nigeria #TEDxMadridChange

    @LaCasaEncendidaLa Casa Encendida

    La prosperidad de mi pas dependa de la educacin de las nias.Halima Hima #TEDxMadridChange

    @ValcarcelDianaDiana UNICEF

    #TEDxMadridChange Halima Hima, parlamento jvenes Nger "de mispadres aprend la necesidad del conocimiento,la humildad y elpropsito"

    @LaCasaEncendidaLa Casa Encendida

    Change begins with a person, and it was my duty to contribute to thatchange. Halima Hima #TEDxMadridChange

    @cfisiocentercentro fisiocenter

    #TEDxMadridChange Halima Hima: el cambio ha de nacer de unomismo.

    @enriclcodinasEnric

    "@LaCasaEncendida: La prosperidad de mi pas dependa de laeducacin de las nias. Halima Hima #TEDxMadridChange"@RaholaOficial

    @ValcarcelDianaDiana UNICEF

    "Escuch que el cambio muchas veces empieza por una persona y yo

    tena una responsabilidad",Halima Hima,Nger#TEDxMadridChange.Gran verdad!

    @ValcarcelDianaDiana UNICEF

    "Education is light" #TEDxMadridChange

    @JoyantiguaJoyantigua

    #megusta"@LaCasaEncendida: Change begins with a person, and itwas my duty to contribute to that change. Halima Hima#TEDxMadridChange"

    @LaCasaEncendidaLa Casa Encendida

    Si las palabras son tan poderosas, por qu las ignoramos cuando setrata de mujeres? Halima Hima #TEDxMadridChange

    @LeopoldoRoldanP@leopoldoroldanp

    Nos encanta esa frase: "Escuch que el cambio muchas vecesempieza por una persona y yo tena una responsabilidad" ...en#TEDxMadridChange

    @dcalabazaDavid Calabaza

    #tedxchange Watching Halima. Women are the future for Africa!#TEDxMadridChange @TEDxChange #positivedisruption

    @LaCasaEncendidaLa Casa Encendida

    Tienen que desaparecer nuestras ideas preconcebidas sobre la mujerrural y slo entonces empezar el cambio. Halima Hima#TEDxMadridChange

    @ValcarcelDianaDiana UNICEF

    Halima Hima dice que tenemos que "deconstruir" nuestros conceptosy esquemas para avanzar #TEDxMadridChange

    @ValcarcelDianaDiana UNICEF

    "Estoy aqu para que las mujeres que ni salen en los mapas puedansoar y hacer realidad sus deseos", Halima Hima, Nger#TEDxMadridChange

    @fernandobuziFernando Buzi

    Muslim Africa not secular Africa. Urban Africa not Rural Africa. Halimanot African womEn. The danger of a single story.#TEDxMadridChange

  • 7/28/2019 #TedxMadrid

    7/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    @PCarcerPatricia de Crcer

    "@LaCasaEncendida: Si las palabras son tan poderosas, por qu lasignoramos cuando se trata de mujeres? Halima Hima#TEDxMadridChange"

    @Rae2itRaffaella Toticchi

    Las personas ms pobres en frica son las que tienen tierras?#TEDxMadridChange

    @LaCasaEncendidaLa Casa Encendida

    Consider this statement: "Hungry agricultural producers" How can it bepossible? It becomes obscene. #TEDxMadridChange

  • 7/28/2019 #TedxMadrid

    8/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Category

    Sekh & SikhaTweets relacionados con la intervencin de Sekh y Sikha

    5 19 16 86.258 160.889 0,3tweets users retweets potential reach potential

    impact

    tweets / user

    Most Active

    Users

    1.LaCasaEncendida2.cruzarantxa

    3.Agevia4.Aniteandot5.BajoLaLluviaHm

    Tweets from this category

    @LaCasaEncendidaLa Casa Encendida

    "No hay que esperar a la suerte, hay que hacer algo" Salim Sekh ySikha Patra #TEDxMadridChange

    @CristinaELozanoCristina E. Lozano

    "No hay que esperar a la suerte, hay que hacer algo" Salim Sekh ySikha Patra #TEDxMadridChange va @LaCasaEncendida

    @LaCasaEncendidaLa Casa Encendida

    Salim Shekh and Sikha are two kids who made they community awareabout polio and now the disease is eradicated. #TEDxMadridChange

    @Rae2itRaffaella Toticchi

    Inspiradores Salim Sekh y Sikha Patra en #TEDxMadridChange: "Elnico destino que hay es el que nosotros creamos".

    @Ed_InnisfreeEditorial Innisfree

    "No hay que esperar a la suerte, hay que hacer algo" Salim Sekh ySikha Patra #TEDxMadridChange

  • 7/28/2019 #TedxMadrid

    9/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Category

    Roger ThurowTweets relacionados con la intervencin de Roger Thurow

    8 11 8 77.197 226.368 0,7tweets users retweets potential reach potential

    impact

    tweets / user

    Most Active

    Users

    1.LaCasaEncendida2.QueverenMadrid

    3.cruzarantxa4.dcalabaza5.EvaCereceda

    Tweets from this category

    @LaCasaEncendidaLa Casa Encendida

    Roger Thurow comienza su ponencia hablando de la hambruna deEtiopa de 2003. #TEDxMadridChange

    @ValcarcelDianaDiana UNICEF

    Roger Thurow: "Mirar a los ojos de alguien que muere de hambre seconvierte en una enfermedad del alma" #TEDxMadridChange

    @LaCasaEncendidaLa Casa Encendida

    No prestamos atencin a los pequeos campesinos, que ofrecenproductos de mejor calidad. Roger Thurow #TEDxMadridChange

    @dcalabazaDavid Calabaza

    Hunger is not fair on XXI century. Listening @RogerThurow#TEDxMadridChange #tedxchange #tedxvalladolid

    @cruzarantxaArantxa Cruz

    "Cmo es posible que un productor agrcola pase hambre?" RogerThurow habla de Etiopa #TEDxMadridChange

    @Rae2itRaffaella Toticchi

    Lugares comunes sobre frica en la charla de @rogerthurow al menosen la versin en castellano. #TEDxMadridChange

    @LaCasaEncendidaLa Casa Encendida

    Si pretendemos solucionar el problema del hambre es imprescindible

    creer en los pequeos agricultores. Roger Thurow.#TEDxMadridChange

    @cruzarantxaArantxa Cruz

    "Hagamos entre todos que nadie muera de hambre" Roger Thurow

    #TEDxMadridChange #TEDxChange

  • 7/28/2019 #TedxMadrid

    10/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Category

    Julie DixonTweets relacionados con la intervencin de Julie Dixon

    6 10 7 81.421 156.320 0,6tweets users retweets potential reach potential

    impact

    tweets / user

    Most Active

    Users

    1.LaCasaEncendida2.QueverenMadrid

    3.cruzarantxa4.AntonioBlancoP5.Carrilero_Alex

    Tweets from this category

    @LaCasaEncendidaLa Casa Encendida

    A todos les gustan las causas de Facebook pero, realmente sirve dealgo? Julie Dixon #TEDxMadridChange

    @LaCasaEncendidaLa Casa Encendida

    Los medios sociales han redefinido el concepto de solidaridad entrelas personas. Julie Dixon #TEDxMadridChange

    @cruzarantxaArantxa Cruz

    "La influencia es tan importante como el dinero cuando se trata deapoyar una causa" Julie Dixon #TEDxMadridChange #TEDxChange

    @cruzarantxaArantxa Cruz

    "Pide a las personas que acten, que se preocupen" Julie Dixon#TEDxMadridChange #TEDxChange

    @Ed_InnisfreeEditorial Innisfree

    "@cr"Pide a las personas que acten, que se preocupen" Julie Dixon#TEDxMadridChange #TEDxChange

    @albertoiniestaaa.iniesta

    "@LaCasaEncendida: A todos les gustan las causas de Facebookpero, realmente sirve de algo? Julie Dixon #TEDxMadridChange"

  • 7/28/2019 #TedxMadrid

    11/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Category

    Cathleen KavenlyTweets relacionados con la intervencin de Cathleen Kavenly

    5 5 3 77.381 226.181 1,0tweets users retweets potential reach potential

    impact

    tweets / user

    Most Active

    Users

    1.LaCasaEncendida2.QueverenMadrid

    3.ValcarcelDiana4.cfisiocenter5.digitalcual

    Tweets from this category

    @LaCasaEncendidaLa Casa Encendida

    Cathleen Kavenly explica en su ponencia la actitud de los cristianosante el VIH #TEDxMadridChange

    @LaCasaEncendidaLa Casa Encendida

    La religin catlica ha dado pasos en los ltimos aosconciencindose en el uso de anticonceptivos. Cathleen Kavenly#TEDxMadridChange

    @LaCasaEncendidaLa Casa Encendida

    We have to respect each other because we are creatures of God andGod loves us. Cathleen Kavenly #TEDxMadridChange

    @ValcarcelDianaDiana UNICEF

    #TEDxMadridChange Cathleen Kaveny, teloga, explica la "disrupcinpositiva" que pueden hacer los creyentes y los cambios que percibe

    @digitalcualManu Arenas

    #TEDxMadridChange el #crowdfunding como instrumento para hacerrealidad la revolucion #digital post #industrial

  • 7/28/2019 #TedxMadrid

    12/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Category

    Antonella BrogliaTweets relacionados con la intervencin de Antonella Broglia

    2 7 5 80.310 80.310 0,3tweets users retweets potential reach potential

    impact

    tweets / user

    Most Active

    Users

    1.AlessA7XMdrz2.Dithern

    3.JaviGarriz4.Kamalagermanhes5.LaCasaEncendida

    Tweets from this category

    @LaCasaEncendidaLa Casa Encendida

    La comunicacin es muy importante para el cambio. @antonellabro#TEDxMadridChange

    @DithernErnesto Gonzalo

    "@LaCasaEncendida: La comunicacin es muy importante para elcambio. @antonellabro #TEDxMadridChange"

  • 7/28/2019 #TedxMadrid

    13/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Category

    David FasanyaTweets relacionados con la intervencin de David Fasanya

    2 6 4 74.990 74.990 0,3tweets users retweets potential reach potential

    impact

    tweets / user

    Most Active

    Users

    1.JaviGarriz2.LaCasaEncendida

    3.QueverenMadrid4.ReThink_Culture5. fernandobuzi

    Tweets from this category

    @LaCasaEncendidaLa Casa Encendida

    David Fasanya is now on stage: "Posting on Facebook does notchange anything." #TEDxMadridChange

    @fernandobuziFernando Buzi

    "La influencia puede ser tan importante como el dinero." Comentarloen Facebook puede ser util al final! ;-) #TEDxMadridChange

  • 7/28/2019 #TedxMadrid

    14/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Category

    Melinda GatesTweets relacionados con la intervencin de Melinda Gates

    5 5 1 77.043 77.663 1,0tweets users retweets potential reach potential

    impact

    tweets / user

    Most Active

    Users

    1.LeopoldoRoldanP2.LaCasaEncendida

    3.LeoGutson4.QueverenMadrid5.digitalcual

    Tweets from this category

    @LeopoldoRoldanP@leopoldoroldanp

    A las 18h comienza #TEDxMadridChange con @melindagates comoorganizadora y presentadora de esta "Disrupcin positiva" en@LaCasaEncendida.

    @LaCasaEncendidaLa Casa Encendida

    Iniciamos #TEDxMadridChange con la bienvenida de Melinda Gates.

    @LeopoldoRoldanP@leopoldoroldanp

    Ya comienza #TEDxMadridChange y su 'Disrupcin Positiva' con@MelindaGates en el escenario; el equipo #TEDxBurgos atento?@RuSardi @PazRdn

    @digitalcualManu Arenas

    #TEDxMadridChange sacar a dios fuera del individuo ha convertido lareligion en un instrumento para controlar mentes en vez deconstruirlas

    @LeoGutsonLeo Gutson

    #TEDxMadridchange excellent presentation of Catapult by@melindagates

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    Glossary

  • 7/28/2019 #TedxMadrid

    16/17Analysis of the session '#TedxMadridChange' created with Tweet Category

    Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

    Statistics

    Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, abreakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations(tweets as part of a conversation between several users), check-ins and photos.

    - Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen thehashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number iscalculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be150 which would make a total of 350 impressions of the session.- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by thehashtag. This number is calculated by adding all the followers of each user who participated in the session. Using theprevious example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because noteveryone may have seen the hashtag and users can have other users in common.- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculatedby dividing the number of tweets between the number of users who have participated. RTs included.- Average followers per user: the average number of followers that users of the session have. This figure indicates howinfluential are the participants in our session. Given that the average number of followers that a Twitter user has is about250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum offollowers by the number of users who have participated.- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.'Tweets' are the ones containing only text.

    ChaRTs

    There are different types of graphs in the report Tweet Category:

    Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweetand draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the mostor the least.

    Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find thetotal number of users and on the horizontal one, the number of followers of those users. As we move to the right part of thegraph you will see the users who have a greater number of followers and therefore influence. The higher the columns on theright, the higher influence of your users.

    User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and thehorizontal one the number of users who have participated.

    Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

    Rankings of categories:

    This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note thatalthough a category may have a greater number of tweets that another one, it could have a minor number of impressions(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets andnumber of RTs.

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    ChaRTs:

    Impact by category: This graph shows which category has the highest number of impressions and therefore the highestimpact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users.

    Table of categories:

    This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of thesession but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It isworth taking a second to consider this table as very interesting conclusions can be obtained from it.

    Page 3: User Rankings

    Tweet Category offers different kinds of user rankings:

    Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session.

    Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).