tecta marketing update 6-13-13
TRANSCRIPT
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SALES LEADERSHIP MEETING
JUNE 19-20, SoCAL
PRESENTED BYLEW KLEIN
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MARKETING UPDATE Collateral Branding Campaign Analytics Communications Roof & Market Analytics
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COLLATERALOwner’s Manual Tecta ES Brochure
Inventory - 831 At the printer2,000 Order50 sent to CSC
> For current customer use5 sent to each RSM
> To review with regional sales teams
1 sent to each RMP
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COLLATERALItem QuantityTecta Brochure 2010-16 Pages 3,400TectaSolar Brochure2012-8 Pages 725TectaGov Folder 400TectaGov Capabilities Sheet 250Tecta ES (Green) Folder with 4 Pages 800Tecta Owner’s Manual Binder Set 831Tecta Care 4 Pager 2012 875Tecta Plan 4 Pager 2011 1,175Tecta Repair 4 Pager 2011 900Tecta Response 4 Pager 2011 1,125Tecta Response Case Study 2 Pager 2011 2,950Tecta Service Folder with 4 Pages Stapled 2011 1,475TectaSafetyPoster24x36English 21002 42TectaSafetyPoster24x36Spanish 21003 48
Current Inventory
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COLLATERALSales Letters & Direct Mail
Follow-Up Letter Checklist Mailer Cold Call Mailer
Tecta Response Program
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BRANDINGConcept Trucks for Tecta America Dakotas
Model Truck Actual Cab
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BRANDINGAnthony Roofing Signage
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EMAIL ANALYTICS (OPEN RATES)
29.6% 27% 14% 40.7%
47% 41% 53% 45%
22 Total Emails
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EMAIL ANALYTICS
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TECTA EAST ADWORDS ANALYTICS
79 Users have visited TectaAmerica.com from an adwords ad. 28 people called directly from adwords ad. 99 people clicked on adwords ad to access website. 31,839 impressions since 5/24. 5.0 avg. position among keyword competitors.
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CAMPAIGN ANALYTICSTecta East Blitz – Media/PR Report
eMedia Metrics (1 week) Baltimore and DC CityBiz List – 34 clicks via Baltimore, 11 clicks via
DC Buildings Magazine – 2 clicks, 587 impressions The Dispatch – No metrics reported to date BOMA – No metric reporting capabilitiesPR Releases (pick-ups) Baltimore CityBiz List www.congoo.com
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SOCIAL MEDIA
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SOCIAL MEDIA
10 Views
4 Views
CSC Video
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COMMUNICATIONS
30%Open Rate
Poster MW SupportTeam Binder
TS MarketUpdate
TA EastBlitzPromo
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PRESENTATIONS
Strategic Accounts Tecta Capabilities
SA Coke Presentation PP Presentation PP Checklist
TectaSolar SOQ
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MISC. ADVERTISING
Bears AdSvc. Truck Poster
AASBO Trade Show
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PUBLIC RELATIONSMarch K. Degener Release
• Daily Herald, unique visitors: 265,532• Roofing Contractor, unique visitors: 3,519• Roofing Roswell
April Charleston OU expansion
• Charleston Business Journal, unique visitors: 13,329• Charleston Real Estate News
Barre Wool Solar release• Solar Plaza, unique visitors: 28,000• Solar Builder• NCPA Hotline• SeeNews Renewables
Commercial Construction & Renovation, “Weathering the Storm”, circ: 8,458May Nate Smith new hire release
• Roofing Contractor, unique visitors: 3,519• Roofaholic• Midwest Roofer, circ: 1,500
Retail Facility Business, “Green Roof Benefits” article Roofing Contractor, feature write up/image of Tecta Tracker, unique visitors: 3,519June Santa Clara release, Roofing Contractor, unique visitors: 3,159 Midwest Roofer Adam Paris article, circ: 1,500 HC+O to profile Nate Smith
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QUESTIONS? / THANK YOU!
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ROOFING & MARKET SPACE
ANALYTICS
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1. Houston, TX2. Dallas, TX3. Austin, TX4. Washington DC5. New York, NY6. Phoenix, AZ7. Seattle, WA8. Atlanta, GA9. Denver, CO10. Raleigh, NC11. Charlotte, NC12. Orlando, FL13. Minneapolis, MN14. Los Angeles, CA15. Tampa, FL16. Boston, MA17. Ft. Worth, TX18. Nashville, TN*19. San Antonio, TX20. Portland, OR*21. Las Vegas, NV*22. Chicago, IL23. Jacksonville, FL24. Columbus, OH25. Oklahoma City, OK
26. Orange County, CA27. Baltimore, MD28. Riverside, San Bern., CA29. San Diego, CA30. San Jose, CA31. St. Louis, MO*32. Virginia Beach, VA33. Philadelphia, PA34. Miami, FL35. Indianapolis, IN36. Bethesda, MD37. Kansas City, MO*38. Oakland, CA39. West Palm Beach, FL40. Edison, NJ41. Charleston, SC42. El Paso, TX43. Richmond, VA44. San Francisco, CA45. Des Moines, IA*46. Salt Lake City, UT47. Columbia, SC48. Newark, NJ49. Louisville, KY50. Warren, MI
Tecta OU Locations
HOUSING PERMITS – 2013 TOP 50 METROS
Sources: Census, BLS, JBREC
* Strategic Partners
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2013 MARKET PLACE Commercial building will increase 12%, a slightly faster
pace than the 5% gain estimated in 2012. Both warehouses and hotels will benefit from lower
vacancy, while store construction will feature more upgrades to existing space.
Increase for office construction will be modest. Institutional building will level off, following the steep drop
estimated for 2012. For educational facilities, K-12 construction will slip further
while college and university construction should stabilize. Healthcare facilities are expected to make a modest
rebound in 2013. The manufacturing building category will grow 8%, showing
improvement after its 2012 decline (-31%)Source: 2013 Dodge Construction
Outlook
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
% Change 2013/2012 Nonresidential Buildings (MM Square Feet)
Stores & Shopping Centers +18Office Buildings +8Hotels & Motels +12Other Commercial Buildings +10Manufacturing Buildings +6Educational Buildings -6Healthcare Facilities +2Other Institutional Buildings -2
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % ChangeActual Preliminary Forecast 2013/2012
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % ChangeActual Preliminary Forecast 2013/2012
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % ChangeActual Preliminary Forecast 2013/2012
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % ChangeActual Preliminary Forecast 2013/2012
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
2013 Regional Estimates (MM’s Dollars)
2011 2012 2013 % ChangeActual Preliminary Forecast 2013/2012
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 Metro Areas: Multifamily Construction ‘12 (%chg., 2012/2011)
1. New York, NY -42. Dallas-Ft. Worth +383. Washington DC +74. Miami, FL +875. Austin, TX +3026. Houston, TX +377. Seattle, WA +258. San Antonio, TX +999. Los Angeles, CA -2110.Denver, CO +106
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 Metro Areas: Store Construction‘12 (%chg., 2012/2011)1. Chicago, IL +1102. Houston, TX +283. New York, NY -194. Washington, DC +395. Dallas-Ft. Worth, TX +16. Atlanta, GA +577. Miami, FL +928. Los Angeles, CA +549. St. Louis, MO +9210.Philadelphia, PA -27
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 Metro Areas: Office Construction ‘12 (%chg., 2012/2011)
1. Houston, TX +272. Washington, DC - 463. Dallas-Ft. Worth, TX +1214. New York, NY +45. Minneapolis, MN +1816. Kansas City, MO +7207. Los Angeles, CA +4808. Boston, MA - 249. Baltimore, MD +13110.Denver, CO +113
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 States: Hotel Construction ‘12 (%chg., 2012/2011)1. Texas +1532. New York +473. Florida +2254. California +1465. Tennessee - 126. Pennsylvania - 147. North Dakota +38. Georgia +2729. Louisiana - 3710.North Carolina - 25
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 States: Education Construction ‘12 (%chg., 2012/2011)1. Texas - 202. Georgia +53. California - 244. Ohio - 375. Illinois +186. Massachusetts +97. Florida - 468. Oklahoma +119. Virginia - 2110.Pennsylvania - 36
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2013 MARKET PLACE
Source: 2013 Dodge Construction Outlook
Top 10 States: Healthcare Construction ‘12 (%chg., 2012/2011)
1. Texas - 372. California - 363. Florida +34. North Carolina +55. New York +206. Missouri +1077. Tennessee +908. Ohio - 399. Illinois - 3310.Indiana +1
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2013 MARKET PLACE
Source:
2013 Q1 Baird Roofing Survey
Robert W. Baird & Co.
Nonresidential Volume was down slightly year/year impacted by
unfavorable weather comparison Price remained flat year/year absent broad-based
price increase and volume growth 2013 volume growth outlook implies modest
acceleration in 2H; growth to return in Q2 Vast majority of respondents have seen or expect to
see market uptick within six months
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2013 MARKET PLACE
Source:
2013 Q1 Baird Roofing Survey
Robert W. Baird & Co.
Nonresidential – Current Volume
Declines led by EPDM and PVC, with TPO and insulation comparisons near flat
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2013 MARKET PLACE
Source:
2013 Q1 Baird Roofing Survey
Robert W. Baird & Co.
Nonresidential – Current Pricing
Pricing appears generally flat across membrane types and insulation
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2013 MARKET PLACE
Source:
2013 June Reed Construction Expansion Index
The Expansion Index from Reed Construction Data is a 12 to 18 month "look ahead" at the construction marketplace. It indicates whether a location's construction volume is expected to expand or shrink in the upcoming 12 months. The Expansion Index is updated monthly, with the chart below representing data from June 2013 by MSA.Shrinking Expanding Hot
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QUESTIONS? / THANK YOU!