tecniche innovative di ottimizzazione per garantire gli obiettivi di servizio - toolsgroup
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TECNICHE INNOVATIVE DI OTTIMIZZAZIONE PER GARANTIRE GLI OBIETTIVI DI SERVIZIO. Milano, 24 Giugno 2015 Francesco Stolfo Partner - Sales Director oolsGroup Italy
Company Confidential All Rights Reserved 2 Company Confidential All Rights Reserved
EUROPE Amsterdam Milan Munich Barcelona London Stockholm
AMERICA Boston(*) Ontario Mexico D.F.
ASIA Malaysia India Japan
MIDDLE EAST Israel AFRICA Cape Town
Our Vision Accelerating Business Performance through Market Driven Demand Analytics and Supply
Chain Optimization Our Mission
To be the leading provider of “Powerfully Simple” software solutions that
deliver business value in complex, demand driven environments
Our Approach Best practices leveraging
quantitative and qualitative data to deliver predictive demand signals
to enhance the effectiveness of the planning process
2013 - Winner of European Supply Chain Excellence Award Category: Technology www.supplychainexcellenceawards.com
(*) HQs
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Customer References
Consumer Durables
250+ customer businesses in 31 countries loyalty greater than 95%
Food-CPG
Healthcare | Pharma | Chemical
Fashion & Apparel
Retail & Wholesale
Automotive & Aftermarket
TLC | Steel | Engineering
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http://www.toolsgroup.com/images/Technology_Value_Matrix_1H2015_Inventory_Optimization.pdf
Inventory Optimization - Nucleus SCM Quadrant
Nucleus Research Inc. 100 State Street
Boston MA 02109
SCM VALUE MATRIX 1H2015
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Predictive Demand Analytics
ToolsGroup customer Granarolo, an Italian dairy products company, uses data analysis to help juggle the shelf-life of many of its products. For instance fresh milk lasts for six days while the company’s yoghurt has 40 days to sit in the supermarket. Seasonal taste adds to the complexity of shipping products across Europe, with items such as mozzarella cheese selling better in summer. Another factor is that 60 per cent of Granarolo’s products are sold via promotions and discounts. The consumer response to each of these deals has to be carefully calculated by the Bologna-based company. Granarolo, applying past experience of how well promotions have worked in different outlets, uses the machine learning program to generate suggested stock levels. These predictions rely on data from 60,000 sites across Europe.
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Supply Chain distribution intensive industries
CPG Sales Mktg. Manufacturing
Comprehensive Statistical Model
ERP/SCP/SCE
Demand Planning
Demand Modelling Statistical Forecasting Promo, media, NPI Demand Sensing Demand Collaboration Hub
Inventory Optimization
Inventory Modeling Service Planning Mix, Stage & Lot Size Optimization Multi-Echelon
Replenishment Planning Dynamic Min/Max projected requirements SC Monitoring & Visibility Level Loading VMI Supply Collaboration Hub Transportation Plan
Comprehensive Statistical Model
Predictive Demand Analytics Market clustering Segmentation Trade Promotion Optimization Media event and trend indicators ROI
Production Planning and Scheduling Mill allocation Finite capacity plan ATP Production Scheduling MES
The ToolsGroup Solution: SERVICE OPTIMIZER 99+
Demand Planning Inventory Planning & Optimization Replenishment Planning
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Demand Planning Inventory Planning & Optimization Replenishment Planning
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Spending Revolution
From Mass Markets to Million of Niches
Demand Planning Inventory Planning & Optimization Replenishment Planning
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How Many (More) Products Does Amazon Sell?
http://export-x.com/2014/08/14/many-products-amazon-sell-2/
An average of 75,000 new products added every day during the past nine months.
Demand Planning Inventory Planning & Optimization Replenishment Planning
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Selling Less of More. from 80-20 to 50-50 ratio
From Mass Markets to Million of Niches
Chris Anderson: The Long Tail
Demand Planning Inventory Planning & Optimization Replenishment Planning
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Most models used in “traditional methods” have proven to be clearly inadequate when demand patterns become so irregular and “noisy”.
The “long tail” problem is mainly due to: - increasing product ranges (same sales volume reached only with higher number of SKUs) - increased number of stocking points (forecasts required by DC’s/Customers) - shorter time-slots (daily/weekly replenishments rather than weekly/monthly)
Long Tail Problem: from a logistics point of view
Demand Planning Inventory Planning & Optimization Replenishment Planning
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Long Tail Problem: from a logistics point of view
Network complexity: the number of entities to be managed and controlled grows also as a consequence of the need to extend supply chain visibility further downstream, can be differentiated by channel, wholesaler, customer and even individual store.
Very few planning tools can deal with such big amounts of data. ToolsGroup has clients managing more than 12 million SKU-locations in a single SO99+ installation!
Plants / Suppliers
Tier 1 W.houses
Tier 2 DC’s
DC’s Stores
VENDOR WHOLESALERS STRUCTURE Final Consumers
Demand Planning Inventory Planning & Optimization Replenishment Planning
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0
5
10
15
20
25
30
35
40
1 91
6 18
31
2746
36
61
4576
54
91
6406
73
21
8236
91
51
1006
6 10
981
1189
6 12
811
1372
6 14
641
1555
6 16
471
1738
6 18
301
1921
6 20
131
2104
6 21
961
2287
6 23
791
2470
6 25
621
2653
6 27
451
2836
6 29
281
3019
6 31
111
LO per day
95% of SKUs 55% of Sales Revenue
SKU sorted by AOL/day
Aver
age
Ord
er L
ine
per d
ay b
y SK
U
Italian Distributor of Electrical & Electronic Components (35.000 SKS)
Demand Planning Inventory Planning & Optimization Replenishment Planning
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• ToolsGroup owns a unique Inventory Modeling technology, which was developed to overcome many of the shortcomings of traditional inventory theory.
• The main relationship between service and inventory is modeled through proprietary STSTM (“stock-to-service”) curves, where the service level (fill-rate) is expressed as a function of the “average inventory” level (“coverage”) and another dozen parameters, such as:
• Demand volume and probability distribution • Order-line frequency and distribution • Order-line size distribution • Lead-time and supply uncertainty (delays) • Minimum and Incremental lot sizes • Optimal replenishment frequency • Cost, cube, storage need, shelf-life, … • Margin and lost sales probability • Upstream service level / stochastic delay
Service Level (% fill-rate)
0 20 40 60 80 100
ToolsGroup: Inventory Modelling & Optimization
Demand Planning Inventory Planning & Optimization Replenishment Planning
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• Largest online retailer of home goods in the U.S. • Headquartered in Boston, Massachusetts • Founded in 2002 • 422.000 SKUs • 5,000 suppliers • Key product categories include:
• Furniture • Patio & Garden • Kitchen & Dining • Bed & Bath
• 1 Warehouse located in Ogden, UT (serving the western US) • 1 Warehouse located in Hebron, KY (serving the eastern US)
Home goods (422.000 SKS)
Demand Planning Inventory Planning & Optimization Replenishment Planning
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RS Components is the World’s Largest Distributor of Electronics & Service Parts • Number of Items: 500,000 • Number of Customers: 1.5 Million • Number of WHS: 17 All over the world. • Daily deliveries: 40,000 same day shipments • Annual revenues: $2.5 Billion • Demand Patterns: Extremely Intermittent Changing Requirements in Volatile Environment: •During downturn went from 9% growth to 17% decline •During upturn back to 25% growth overnight •Scale from UK focus to Global focus •From 5000 new products per year to 5000 per month •Include the 30% of items that had never been forecast before ToolsGroup’s service-driven inventory optimization & Demand Sensing solution, to: •Maximize Customer Service Levels •Minimize Working Capital & Operating Cost •Improve forecast accuracy and Safety Stocks
SO99+ Implementation duration: •6 months In less than three months from the project kick-off: •$3.4 Million reduction in inventory •Service Level has reached 99.8% (on time, in-full)
“SO99+ does not require you to be an expert in statistics in order to use it, which is most critical.” Andrew Lewis, Head of Global Supply Planning, RS Components
https://www.youtube.com/watch?v=X1JiNEE6l3Q&index=2&list=PLA1692B42BC308804
Largest Distributor of Electronics & Service Part (500.000 SKS)
Demand Planning Inventory Planning & Optimization Replenishment Planning
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Q&A?