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Semester

esearch

Methodology

ode

MBGM 7 21

m To impart knowledge to evaluate and conduct research on management probIedissues.

Toprovide skillsnecessary for the conduct of student researchprojects

as

a pwt of the

programme requirement

Detailed Syllabus

problem, Objectives of research, identification and types of

stu y

methods), explanatory ex-post facto

and

experimental)

Factors affecting intern l and external v lidity of experiments.

probability, sampling error, non-sampling errors, sample

size

confidence interval nd determination of sample size



psychometric tools qualitative techniques: interviews focus

groups participant and non-participant observation.

6 Parametric Methods Run Test Sign Test Mann-Whitney U Test

K-S Test etc.

7 Multivariate Analysis : Factor Analysis Discriminant Analysis 8

Cluster Analysis Conjoint Analysis Multiple Regression Analysis

Multi-dimensional Scaling

8 Logistical Regression Structured Equation Modelling

TOTAL 30

Prescribed Text :

William G. Zikmund Business Research Methods

8 h

Indian Reprirrt 2012 India

Binding House.

Multi Variate Data Analysis Hair Tathnum Anderson 2008 Pearson

Advanced Statistical Analysis Econometric Analysis William.H.Greene 6th

edition 2008 PearsonfPrenticeHall.

References:

Cooper Donald R.Schindler Pame1a.S Business Research Methods gih edition

2006 Tata McGraw Hill

Uma Sekaran Research Methods for Business A Skill Building Approach 4th

edition 2006 John Wiley and Sons

Naresh Malhotra Marketing Research: Applied Orientation

5th

Edition 2007

Pearson Education

Internet References:

*http://www.wadsworth.com/psvcholom

dtemplateslstudent resources/workshop

s/workshovs.html

htt~:i/www.slais.ubc.ca~resources/resear

methodslindex.htm1

h~~:llwww.socialresearchmethods.net~tuto~a~tutorid.h~l

Term work:

Class Test/Assignments/Case Studies Projects / Presentations



SVKM S NM MS

Mnkesh Pate1 School of Technology Management Engineering

Practical

@edit

2

Hours Marks

bjectives:

To sensitize students

to

social issues impaoting society in general and business in

particular.

Enhance the unde;standing of Corporate SocialResponsibility CSR) in the

I

modern context.

Discuss the bends strategiesand approaches

in

CS.R

Identify indicators of CSR andtools to measure the impact.

brequisites

Nil

Detailed S~u abu s

Interdependence between business and 3ociety

ptual clarity of the term responsible business

3

CSR. Key issues in CSR. Impact of CSR on various stakeholders

C

SR

assessment indicators. 1

agencies like World Business Council in promoting CSR.

TOTAL HRS.



wfreld Urn,.CorporateS al

Responsibidity Report

W&h~g,

P009,Tata .Mc

@ w Hill.e d i k

2,2011

AT,

Post

James E, Weberfack, 20W

B u h s Sociery,

Cbrporate

f @tegy,

Publie

Policy, Ethics,

20~1I),McGrawHa. B ~ t o n .

Wm

Governance 2003Deep

D q p P u b l i d m

New

moD Archie. BIBuc iItz w K, Businas and Sockety

lri~s

and Shar&@llder

';~Managen~a,W8,

Thomson South

Western,

Au dia

,Btl.e+rhilip,

Lee

Nancy Corpo~te ocial Responsibility'., 2906,

ohn

Wiley Sons,

.

kkq

tnn

Li'ktrell and

Marsha

m

D i c h

Social l b p o d b i l i t y

ia the

GIQW

Market :Fair Trade ofCulturalProducts,

9P9.11SagePublicationse

:Maw

Thomas G,

Business nd

SoGety: Ecanoqi~,

Metal

and Pot i t id

Foundatiom,

Text -gs, EngrrFwooQ Pte~Itlm-HallPibl Mahias

T A . 1594

YCorpOn&

P d

R

Niven,

'Balanced

Scoregad Step-by-step

far

Goveinment

and

Elm.

pix&€

, W a r

Beyond

Busin.ess*

Tm Mcgmw Publication,

New

Delhi, 2900

Jaumals

' Eisonornic andPolit id

Weekly

, Testl ignmmPsl Case Studies / Pr~jects

Presenitims

.



I

I

no u ok l

T

rr

@ i?ibrizetudents

onth

blloshg:

To

undefst ndfinancid

atem

e

To

intrsrpi-st

nd

analyze

the

financial

summaries

NIL

Detailed

Syllabus

t

mals

Receivable

anagement

lnventwy

anaganent

;

4



Freswibed xt

MN

Khan P.K. JaiqBasi~FinancialMmag~ent;3rdEdition 2 1 2; vfc rawHill

an Home James C

John

M Vttr:hDwics S W @ a N . W Fundameads

of

P h u d d

Manageme~f~

2Edition;~earsonEducation

mt e S~ndhi. Pried nalysis Uses

o f F i i a l

S m e n t s ;Wiley

: Hel rt.Enioh,

T e a h i w fFfmcialMysi4:

Jaico

W . c r f s i I o n 1 h . c ~



S v x M S m

Mukesh

P a 1

&ol.ofTWdam Mahageme~t mring.

s

, C o s r m c ~ e n t

sf

Approfiriatibn

nd

re appraprlation

-Pmpmati;o-n o COW eel.

c w h g

to

management

- hebredeevm po nt

-

ontriWcm

Lhit~ions

of

&-volume-profit relationship

egregation

of

.s. ni-vrtriebIeeosts,



SVKM'S NMIMS

Mukesh Pate1 Schoolof Technology Management Engineering

MBA (Tech.) Semester VII

Sub: Marketing Management

Code

:MBMR 7 21

Periods per week Lecture 2 1 hours each)

Practical

Credit

2

Hours Marks

Evaluation system Theory Examination 2 5

Term Work

- 5

Objectives:

Introducing students to Marketing Concepts and Orientation.

To

help

participants understand various marketing tools/modelsfor solving marketing

problems.

To help participants comprehend various situationsand marketingterminologies.

To develop Conceptual and Analytical Skills and Marketing StrategyDevelopment.

Prerequisite:

Nil

Detailed Syllabus

Unit Tovics Duration

I

(Hr)

Introduction to Marketing, Marketing Concepts, Customer Value and

Satisfaction

2 Market Orientation, Marketing Planning 4

3 Understanding the Buyer 4

4 Segmenting, Targeting and Positioning 3

5 Product Management, Product Life Cycle Strategy

4

4

New

Product Development Process 3

7

Brand Equity

3

8

Promotion and AdvertisingManagement 3

9

Global Marketing 2

TOT

RS



hescribedText

Kotler, Keller, Koshy JbWkketingMamgemen~;14thEdition 2013. wDelhi

Pearson

Education.

ReferenceBooks:

S. C

fain Marketing

Plaaning and

Strategy, 2009

ew

Delhi

Thomson

Eigbth

~ l ann in~mplementation

and Control

3nl Edition,

New

Delhi. Maemillian India

Dr.

Rrrjan

Saxena

;Marketing Management, ForthEdition

2009. ew

Delhi: Tata

Mc€3rawbill.

V S Ramasvvamy

and

S

Namakumari;Marketing Management;2009, MtlCMillan

Publishs India

Term

work

Class

Testi AssignmentsI

Case

Studies

I

Projects

Presentations



br OperationsManagement

I Code

:llIBOP07021

Practical

--

@ ~ d sper week

:@it

2

ours

hla*ks

I

To

understand, appreciate and apply concepts and contemporary practices of /

managing operations in manufacturing and services in the prevalent business 1

environment.

?&requisite:

*

Basic course of Probability

nd

Statistics

Detailed Syllabus

I I

I

Total 30



mmibed

Text

Chase Jacobs Apilano

tind

Agpw 61 ;aperation

N

Indian adition

Tata

Mc Gmw

Will.

Russeland Taylor peratiom

M arzigeamt;

7th edition

o l

-Gol att,

Nortb

River

Press

Reid

and

Sanders;

Operation

Management

Stevenson;Productionand OperationManagement

GaitheraperationsManagement

PitzSimmons ;Service OperationManagernent

hernet

References :

s

preshibed

by th faculty time to T i m

T m wok

,GlassTest/Assigninents/case

Studies

I

Praje~islPresentations

lamgement

;12

Edition

;John

WiIey 2Q

2 LO



S . W ' NMLMS

Mukesh Patel Sehobl

o

Technblogy anagement F&ghe~r iug

Ta understand the behaviour of jndividmls in n organization; Develops

'the

behaviour

ch nges

found

in

.workgtoups. h :behaviour of grow

in

inter-graup

Decision Making Leadership

onflict

N e g o t i ~ o n

md

w t i w 3 0 r g . Culture Work Stress.



Marks

5

Understarid innovation as a core business process at the operational

and

strategic

xels.

Understand the processes, tools techniques of innovation in an organization

' To

help connect

the

academic learning

withindustry

practices through

case

s

and

SVKM SNMIMS

ukesh

Patel School

of Tec nology

Management

:

Management of Innovation

Code :

MBTM 7 2

Lbtroduction to Management

Duration

IIiL

Introduction t o Innovation

lnnovation as Source of CompeTitive Advantage. Innov?tion vs.

Invention. Types of lnnovation. Mapping of innovations - the

P

model. Incremental vs radical innovations, Discontinuous Innovation,

Christensen s Theory of Disruptive Innovation,

The Generic Model of the Innovation Process, Stages in the Innowtion

Life Cycle. Evolving models

of innovation. The technology S Curve as a

basis of innovation. Core abilities in managing innovatinn. Differences

in a firm s innovation capability. Components of the innovative

organization.

High

Involvement in Innovation. Creating Innovation

ationalist versus Incrementalist strategiesfor innovation. Porters

ame work- innovation leadershipvs followership. Appropriating



i

Sources of hovat ibn. Impmtme of"l3ottom ofth Pyramid'y.

mnovatim funnel. D,&sian m 1 ' i

for

ja.cmmtnt-al adical

recogdzhg mwrt26nty. Bsource aIlocation. Fae t~ r ;

or

projeot

Difference,between teohnical and commercial orientation. Service

Innovaticm.ReIationship etween nnovation and .perfannance.

~ l o i t i n g am

entures.

Fact&rs

'influenciq$e%

ventures.

nternal

&. External v e n W b hSuccess Tilctors innew corporate

ventures. MoCives

&

truWres for a corporate v m t m .

&amk

Developing-innaava:tian

management

capability 'Developing

maq%$ement

eiapebiity.

indicatedare indicative only; subjectsTOchanp,as per

faculty's

deaishn.Time for case

sai~ns& pfesentations are

6c l ud~dn th durationhoursindicated

.

. Joe Tidd, JshnBessant ; ~ a n a ~ i n ~ TechnotogicalMmEcet

and

~ o v h n - ~ n t e . ~ r a t i n d

OrganizatfanalC q3q4fR

ti=

2005):Wiley

r

White.PiMwef

&BurtanD Gamy; ~ h e n g m nt

i f

~echnologyinno ova ti^^ A

&mte@c approach; 1' eaition,2007; CengageLearning

trvard Business

Esxda l s , Managing

Creativity

and

Innovatii~B; 003;

Rarvard

3 u s i n ~ sSPhoq1,

0

JohnE EttiIie.;Managing Inn@vatian-

New

TechnologyhNew Pro

in a

GlobaI Eonomy, deditian 2006 ButterWcn h-Himlrrjli,



- T .

SVKM S NMlMS mive r s i t y

'Mu sh Patel Scho~l f TechnologyManagement Engineering;

as

Online

ha ly t i~a lProcessing OLAP), ustomerRelationship

Management ( C W X

Bwpply

hainManagemest [SCM ,

Prmtuct

cleManagement PLM)

and

nowledgeMartageQeRt

ween

b y

endor n terms

of

theirmarket s a



~

rAP

U Q nce e a S e e e d i ~ ~OW ^ .

met

References:

www.leon leon.com/it/erp~elresources.html

www.inside-erp.com

www.sdn.sap.conl

www.technologyevaluation.com

assTest/Assigmnentd

Case

Studies I Projects Presentations1

S P

Hands-on Exercises

technopolicy bakwas

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