Technology Technology UnleashedUnleashed on on MarketingMarketing™™

““I know that half my advertising money is I know that half my advertising money is wasted.wasted.

I just don’t know which I just don’t know which half.”half.”

— — The ClientThe Client

HyperEleven’s HyperEleven’s Modus Modus OperandaeOperandae

Founded to address a growing demand Founded to address a growing demand for strategic eMarketing services to for strategic eMarketing services to serve…serve…

• Traditional advertising agencies who lack Traditional advertising agencies who lack experience/resources in-house experience/resources in-house

• Various-sized businesses who want Various-sized businesses who want advanced eMarketing programs to advanced eMarketing programs to competecompete effectively in a global marketplace effectively in a global marketplace

HyperEleven’s HyperEleven’s Product Product OfferingsOfferingsWeb Site DevelopmentWeb Site Development

We specialize in site development, site We specialize in site development, site redesign, eCommerce, and dynamic redesign, eCommerce, and dynamic content.content.

Online AdServing and MeasurementOnline AdServing and Measurement

We offer real-time serving and We offer real-time serving and measurement of visual creative to maintain measurement of visual creative to maintain effective ROI.effective ROI.

eMail MarketingeMail MarketingWe emphasize “relationship-building” We emphasize “relationship-building” eMail programs that maximize results, eMail programs that maximize results, build brand awareness and generate build brand awareness and generate sales.sales.

Online Promotions and Loyalty Online Promotions and Loyalty We build turn-key programs that include We build turn-key programs that include contests, online coupons, and referrals.contests, online coupons, and referrals.

HyperEleven’s HyperEleven’s Product Product OfferingsOfferings

HyperEleven’s HyperEleven’s Product Product OfferingsOfferings

Electronic List BuildingElectronic List Building

• Give recipients clear and full control Give recipients clear and full control over their subscription parametersover their subscription parameters

• Describe clearly what information Describe clearly what information subscribers will receive—and deliversubscribers will receive—and deliver

• Make it easy for recipients to update Make it easy for recipients to update their profile and preferences at any their profile and preferences at any timetime

HyperEleven – HyperEleven – A New A New PhilosophyPhilosophy

eMarketing has traditionally been eMarketing has traditionally been presented as a “communications presented as a “communications technology” with components technology” with components including…including…

• BandwidthBandwidth

• SQL DatabasesSQL Databases

• 128-bit SSL Encryption128-bit SSL Encryption

• Soft and Hard Bounce backsSoft and Hard Bounce backs

HyperEleven – HyperEleven – A New A New PhilosophyPhilosophyThe The HyperElevenHyperEleven team has developed a team has developed a strong eMarketing philosophy embraced strong eMarketing philosophy embraced by our brand identity—P3C Technologyby our brand identity—P3C Technology®®. .

An acronym for…An acronym for…

Point. Click. Capture. Point. Click. Capture. Communicate.Communicate.®®

OurOur P3C Technology P3C Technology®® DefinedDefinedPoint.Point.

•Use a strategy of traditional and Use a strategy of traditional and interactive marketing to drive traffic to interactive marketing to drive traffic to your website.your website.

Click.Click.

•Encourage in-bound traffic to click on a Encourage in-bound traffic to click on a banner, button or image to register online.banner, button or image to register online.

OurOur P3C Technology P3C Technology®® DefinedDefinedCapture.Capture.

•Utilize the web to collect information about Utilize the web to collect information about your current and prospective clientele.your current and prospective clientele.

Communicate.Communicate.

•Use this information to build a Use this information to build a “relationship” with your clientele by “relationship” with your clientele by communicating items of specific interest on communicating items of specific interest on an ongoing basis.an ongoing basis.

Intelligent eMarketing Intelligent eMarketing SolutionsSolutionsUtilize Relevant ContentUtilize Relevant Content• ProvideProvide a mix of content—like a magazinea mix of content—like a magazine• Assume role of “thought leader”; you’re Assume role of “thought leader”; you’re

the expert in your fieldthe expert in your field• Remember “branding”—be top of mind Remember “branding”—be top of mind

when the purchase decision comeswhen the purchase decision comes• Pay attention to content that draws Pay attention to content that draws

interest, and provide more next interest, and provide more next campaigncampaign

Real-time Performance TrackingReal-time Performance Tracking

•Evaluate the success of your Evaluate the success of your campaign while it is active and re-campaign while it is active and re-tool where necessarytool where necessary

•Good reporting determines strong Good reporting determines strong ROI and helps improve content in the ROI and helps improve content in the futurefuture

Intelligent eMarketing Intelligent eMarketing SolutionsSolutions

eMarketing Solutions - eMarketing Solutions - Key Key PointsPoints•A strong eMarketing campaign permits A strong eMarketing campaign permits

our clients to learn from the previous our clients to learn from the previous campaigns and improve the next (with campaigns and improve the next (with short lead time)short lead time)

•eMarketing click-through numbers eMarketing click-through numbers permit you to understand the permit you to understand the subscriber’s interests then provide more subscriber’s interests then provide more of what they are interested in receivingof what they are interested in receiving

•Use the mail server software to cull Use the mail server software to cull bad addresses and ensure your bad addresses and ensure your campaigns are adding new ones to campaigns are adding new ones to grow the size and value of the list grow the size and value of the list contactscontacts

•Allow subscribers an easy way to Allow subscribers an easy way to update their preferences to ensure an update their preferences to ensure an active and interested subscriber baseactive and interested subscriber base

eMarketing Solutions - eMarketing Solutions - Key Key PointsPoints

HyperEleven’s HyperEleven’s ClientsClients

•We’re respected by the We’re respected by the companies that we keep. companies that we keep.

•Ask us how we developed Ask us how we developed successful campaigns to successful campaigns to deliver brand awareness deliver brand awareness and increase sales through and increase sales through eMarketing.eMarketing.

Sign-up to receive our monthly Sign-up to receive our monthly newsletter and we will send you a $5 newsletter and we will send you a $5 StarbucksStarbucks®® gift card. gift card.

Click the StarbucksClick the Starbucks®® logo above to begin! logo above to begin!

Your name is worth at Your name is worth at least $5!least $5!

Presentation Content and Design Presentation Content and Design © 2005, HyperEleven Inc.© 2005, HyperEleven Inc.Point. Click. Capture. Communicate and P3C Technology are registered trademarks of the HyperEleven Point. Click. Capture. Communicate and P3C Technology are registered trademarks of the HyperEleven

Inc.Inc.

Technology Technology UnleashedUnleashed on on MarketingMarketing™™