technology trends in digital services - caj södergård
DESCRIPTION
Professor Caj Södergård gave a presentation at the Smart Interaction Mobile and Media seminar, 24.9.2013.TRANSCRIPT
Technology Trends in Digital Services
Smart Interaction Mobile and Media seminar, 24.9.2013
Prof. Caj Södergård
Twitter: @CajSod
226/09/2013
How to serve the multitude ofuser devices ?
Smart interaction with contentand services
Targeting the user
Topics
326/09/2013
Currently
Print first Digital first
426/09/2013
Coming years: A lot of mobile screens….
426/09/2013
Mobile first
526/09/2013
Electronic paper
Source: Leia Media, Next Media
Low-cost replacement for paper – not a tablet computer
626/09/2013
Smart television
Source: Samsung
Source: LG Electronics, Flickr
726/09/2013
Glasses
726/09/2013
Source: Antonio Zugaldia, Flickr
826/09/2013
Smart watches
Source:Bin im Garten, Wikipedia
926/09/2013
Public screens – digital signage
Source: Next Media
1026/09/2013
How to manage the terminal “chaos”:Multichannel publishing: Create once - publish everywhere
Content
1126/09/2013
How – by future friendly content
Separate content and presentationLong traditions (…Aristotle)SGMLHTML + Stylesheet CSS…XML, XHTMLHTML5ePub
Source:VTT
1226/09/2013
“Rhetoricians have long created andused a distinction “between what iscommunicated through language andhow this is communicated”:
Aristotle phrased this as the differencebetween logos (the logical content of aspeech) and lexis (the style anddelivery of a speech)
Gideon Burton in “Silva Rhetoricae”
Already the ancient Greeks separated content and presentation
1326/09/2013
Moving sessions across terminals - Korean N-screen
Source: KI-ITC
1426/09/2013
How to serve the multitude ofuser devices ?
Smart interaction with content
Topics
1526/09/2013
Smart interaction with content
The magic of touch
Speech recognition
Gesture, finger, face recognition
Future: thought, feeling….
ia
Source: VTT
Source: Next Media
1626/09/2013
Source: Kaisa Aalto,Next Media seminar 16.2.2012
1726/09/2013
Window Shopping – case Adidas
Source: Yahoo
1826/09/2013
How to serve the multitude ofuser devices ?
Smart interaction with contentand services
Targeting the user
Topics
1926/09/2013
Content targeted to user situation (context)
Enhancing real world view withvirtual objects (Augmented Reality)
Demands accurate 3D tracking
Presenting objects (shops,attractions…) in the camera view ofyour phone
City Lens. Source: Nokia
Source:VTT & InGlobe
2026/09/2013
…like news in spatial context
Experiment in the Finnish Next Media programView places of news and eventannouncementsThe items are places in camera view of yourmobile phone (Augmented Reality)
Next Media project
Research partner: VTT
Company partners: Sanoma, Undo, ForumVirium,
2126/09/2013
Targeting interests, social networks
Source: profile.vtt.fi
2226/09/2013
Summary: Find a selling combination
CurrentTo keep track of Web serverDevice: PC
User devices
print mobile TV glass watch
Interaction
touch speech gesture brain
Targeting
location task interest social
x x x
2326/09/2013
Summary: Find a selling combination
CurrentTo keep track of Web serverDevice: PC
User devices
print mobile TV glass watch
Interaction
touch speech gesture brain
Targeting
location task interest social
x x x
x x x x x
2426/09/2013
Summary: Find a selling combination
CurrentTo keep track of Web serverDevice: PC
User devices
print mobile TV glass watch
Interaction
touch speech gesture brain
Targeting
location task interest social
x x x
x x x x x
x x x x x x x x
2526/09/2013
VTT creates business from technology