Technology to Stimulate and InformThe following case studies will help you find out more from people who have grown their business using this Megatrend

UK Based Case Studies

The SIPPclub, which launched for IOS and Android in late 2017, uses an augmented reality system which interacts with the labels on bottles sold through the Sipp’s wine box subscription service to provide detailed notes, including temperature and tasting guides, and food suggestions.

All wines are loaded into the SIPPclub app, so users can simply view the label through their phone’s camera, and Sipp propagates all the information they need right on theimage.

http://www.foodandwine.com/wine/wine-tasting-augmented-reality

Case study: Augmented reality: pair wine with food

A prediction model in collaboration with Scottish Enterprise and Datalab based on neural net technology, that forecasts the volume of future room bookings using Skyscanner search data.

The model can be readily transformed into a visualisation and so help provide insights and benefits to Glasgow City Council and the wider tourism industry such as hoteliers, retailers, Glasgow Airport and infrastructure investors as well.

The concept could be scaled and used by other Scottish cities providing the commercial data owners agree to ongoing data provision.

https://www.thedatalab.com/case-studies/glasgow-life-boosting-tourism-through-data-insights

Case study: Scotland digital innovation platform

Edinburgh Festivals has one of the world’s largest culture listings on API – Application Programming Interfaces. API provides open data access to the event listings of 11 major Festivals. EF does vast experimental work in the digital arena and their data sharing collaboration model is viewed enviously around the world as a model of best practice.

https://api.edinburghfestivalcity.com/

Case study: Scotland digital innovation platform

The festival also does a huge amount of

innovative and digital work – both in

Scotland and internationally – seen as

‘laboratories of new thinking’.

Edinburgh Festival

Using the virtual reality app for mobiles, visitors and residents of Edinburgh will for the first time be able to compare the city they know with the capital of King James V.

The new digital reconstruction is the first to be created of the period, and is based on a drawing from 1544, thought to be the earliest accurate depiction of the capital. Stereoscopic video and 360 degree images in the game environment show virtual visitors what it was like to move through Edinburgh’s streets and be immersed in the city’s architecture of the period.

https://www.edinburghnews.scotsman.com/our-region/edinburgh/video-medieval-edinburgh-brought-to-life-by-vr-app-1-4464430

Case study: Smart History, Virtual Time Binoculars: Edinburgh 1544

Edinburgh-based pureLiFi has developed LiFi-X, the world's first smallest, fastest and most secure LiFi system. LiFi is high speed bi-directional mobile communication of data. It is a similar user experience to Wi-Fi except using the light spectrum. As a university spin-out, pureLiFi is collaborating in R&D with Edinburgh, Strathclyde, Herriot Watt, St Andrews, Glasgow universities.

https://edinburgh-innovations.ed.ac.uk/project/pureli-fi/

Case study: Scotland digital innovation platform

LiFi will create new markets and merge

two huge industries – lighting and

communications. It will enhance the

way we live in this mobile and

wireless world.’ Pure Li-Fi, Edinburgh

International Case Studies

A Tourism Tracer Dashboard in Tasmania, Australia uses cutting edge GPS technology and world leading computer programming to understand the travel behaviour of visitors to the area. Researchers have monitored the real-time movements of tourists in Tasmania over 18 months in one of the largest and longest studies of its kind.

The tourist project delivers powerful insights into Tasmania's strengths and weaknesses with immediate applications in terms of infrastructure needs and bottlenecks. For instance, it shows how much visitors use car parks, and exactly where they visit and do not visit in national parks.

www.tourismtracer.com

Case study: Tourism tracer dashboard, Tasmania

Israel’s tourism ministry supports over 300 travel tech startups in various ways, from giving free working spaces, to exposing them to global media, and then integrating their products with the local tourism infrastructure.

For example, RoutePerfect is a free, interactive, and fun trip planning tool that helps create a European trip itinerary based on your interests, budget, and the type of landscape you prefer.

https://www.itts.online/

https://www.routeperfect.com/

Case study: the Israel Travel Tech Startup (ITTS)

TEQ open data strategy prioritises available datasets by their capacity to fulfil the following opportunities below. TEQ works closely with the Department of Tourism, Events, Small Business and the Gold Coast Commonwealth Games 2018 to avoid duplication of data and datasets allow new products or services to be developed;

• TEQ aims to reduce the limitations on data availability within future contracts and agreements;

• report on customer feedback and experience and promote public debate

https://publications.qld.gov.au/storage/f/2014-07-31T02%3A02%3A44.356Z/teq-open-data-strategy.pdf

Case study: Tourism and Events Queensland (TEQ), Open Data Strategy

From widespread open-source software used by its government, to improved connectivity on Mallorca, Menorca, Ibiza, and Formentera, the Balearic islands are aiming to appeal to technologists as well as tourists.

From 2018, Spain's Balearic Islands will be covered in half a million sensors. The regional government's ambition is to turn the archipelago into a globally recognized lab for Internet of Things projects.

The main advantage of LoRaWAN (low-range, wide-area network) specification is it avoids the need for complex local installations and allows for the development of open and secure networks to create alternative business models.

http://www.zdnet.com/article/how-do-you-turn-these-islands-into-a-living-iot-lab-just-add-500000-sensors/

Case study: Spain’s Balearic Islands and IoT

You pay for the card upfront and get free access to loads of attractions, plus free use of the public transport network (including ferries) and a booklet full of special offers and discounts.

You’ll also get half-price admission to leading visitor attractions around the Gothenburg area. Other perks include use of the city’s bike hire scheme, two-for-one tickets on the airport buses and free city sightseeing tours (by boat and bus).

https://www.routesnorth.com/things-to-do-in-sweden/gothenburg-city-card-is-it-worth-it/

Case study: Smart tourism card Gothenburg, Sweden

One Swedish rail company is offering passengers the option of using a biometric chip implanted into their hand in lieu of a paper train ticket. SJ is the first travel company in the world to let people use this innovative method. The tiny chip has the same technology as Oyster cards and contactless bank cards – NFC – to enable conductors to scan passengers’ hands. The scheme is only applicable to those who already have the biometric implant – SJ is not offering to chip people. Around 2,000 Swedes have had the surgical implant to date, most of them employed in the tech industry.

http://www.independent.co.uk/travel/news-and-advice/sj-rail-train-tickets-hand-implant-microchip-biometric-sweden-a7793641.html

Case study: Biometric implant for train travel

The NC State University (US) has graduate Certificate Program in tourism information management and advanced analytics in collaboration with European business schools. Also, the certificate programs are open to both graduate students and professionals, creating an open, diverse, and stimulating learning environment.

https://cnr.ncsu.edu/prtm/research/tourism/analytics-tourism/

Case study: Programs in tourism and data analytics

The smaller hotels in Spain are among the most competitive and technologically advanced in Europe, if not in the world, thanks in part to the Institute for Hotel Technology (ITH) not-for-profit culture of innovation and knowledge, set up to promote innovation focused strongly on SMEs including digital training and information sharing.

The organisation established in 2012 is part of CEHAT the Spanish Confederation of Hotels and Tourism Accommodation providers.

https://www.mmgyglobal.com/news/news-europes-tourism-smes-are-getting-smarter

Case study: Promoting innovation among hospitality SMEs Spain

In 2017, Sofitel introduced the first augmented reality design experience within a hotel in Southeast Asia.

A cloud-based AVR Platform provides a curated experience and transports guests into a part-real part-virtual world where informative content and videos blend seamlessly with real design elements found within the hotel lobby and suites.

http://www.marketing-interactive.com/epson-partners-so-sofitel-singapore-for-augmented-reality-experience/

Case study: SO Sofitel Hotel

17

The National Holocaust Museum uses an interactive and moving holograms of survivors which aims to preserve accounts of a fast-disappearing generation.

The exhibit uses voice-recognition technology and machine learning to let visitors ask questions about survivors’ World War II ordeals and hear answers that grow more relevant with time, as the technology learns.

https://www.nationalholocaustcentre.net/foreverproject1

Case study: 3D Holograms National Holocaust Museum

VR has been a powerful technology tool for marketing Australia to the rest of the world, with the most popular virtual destinations being those involving wildlife, coastlines and underwater exploration, all of which Australia has in abundance. According to new research by Tourism Australia, almost one in five of consumers have used VR to help select a holiday destination.

A successful and compelling recent VR tours is the Three Capes Walking Track in Freycinet National Park, in Tasmania's far South East.

http://www.travelweekly.com.au/article/15-travellers-have-used-vr-to-select-a-holiday/

http://www.tourism.australia.com/en/about/our-campaigns/theres-nothing-like-australia/campaign-assets/360-footage.html

Case study: Marketing Australia

US-based Project Nourished allows users to eat almost anything they want (minus any calories) by ‘hacking vision, gustation, olfaction, audition and touch.’

Among its range of tech products designed to mimic anything from doughnuts to dinosaur meat, includes an aromatic diffuser to help create a smell, a VR headset to influence sight, and a bone conduction transducer to create the relevant chewing sounds.

http://www.projectnourished.com/

Case study: Project Nourished