Prepare by : 6 Feb 2014 @ NIA"Pantapong Tangteerasunun"National Innovation Agency  

Source: Technology Roadmapping Handbook International SEPT Program

Beethovenstr. 15 "04107 Leipzig, Germany

Original process and business activities  

Input   Output  Process  

Business activities"- Management

- Strtegic planning - Business objective - Supplychain - Technology - Human resource

- Organization culture - Attitude - Relationship - Creativity - Sufficiency

Enabling resource"- Means of production

- Infrastructure capital" - Financial capital - Natural capital - Human capital"

- Means of distribution - Logistic - Supplychain - Value chain

Results - Profit - New products/ "processes/services  

- Productivity - Efficiency "[output/input] - Effectiveness"[Target/Real results]

Diagnose : Innovation business diagnose  

Man  n   Manage"ment  

Metho"dology  Mind   Material  

iGood  

iHuman  

Recorder

Diagnose : Innovation business diagnose  

Creative"PS  

Product"ivity  

Metho"dology  

Process"Develop   NPD  

Idea "generation  

Innovation"Life cycle  

Recorder

Diagnose : Innovation business diagnose  

Creative"PS  

Product"ivity  

Metho"dology  

Process"Develop   NPD  

Idea "generation  

Innovation"Life cycle  -  Time to market

-  Time to profit -  Product life cycle -  Number of product  -  Source of innovation -  Technology roadmaps

-  Voice of customer -  Formal system for generating

and assessing ideas -  Degree of idea come form

-  This criteriion is related and close with idea generation

-  Finding out of specific tool for solving the problem.

-  Means of proportion of "output to input

-  The performance idicators -  Cost | Quality | Time

-  Level of cross functional teams -  Invoving and support from top

manager -  Market orientation

-  How company manipulates process and continuous improvement of its production and process.

-  Level of you improve method, machines and materials

Recorder

Technology Roadmaps (TRM)  The Technology Roadmaps (TRM) are part of a methodology that guarantees the alignment of investments in technology and the new development of capabilities, so that they are able to make capital out of future market needs.

Technology Roadmaps (TRM)  This is a tool that brings important support to the innovation manager, letting them define the firm’s technological evolution in advance. The tool takes the relationship between technologies, their products and services as well as the relationship with the target markets into account. As a result, the firm’s technological status can be maintained or improved.  

Technology Roadmaps (TRM)  Roadmaps can have different applications. According to Phaal et ál. (2001), these can be classified into 8 areas: -  Planning of products -  Planning of services and capabilities -  Strategic planning -  Long run planning -  Capabilities and knowledge planning -  Project planning -  Process planning -  Integration planning

Planning of products  This is the most common Technology Roadmap. In this case, the different generations of manufactured products are tied to the necessary technologies for their development.      

Planning of services and capabilities  The focus is on how the technologies foster the firm’s development of capabilities that permit the rendering of the service.  

Strategic planning  This kind of Roadmap assesses the different opportunities that markets and business tendencies can offer, at strategic level.  

Long run planning  In this case, Roadmaps are often used at regional and national levels, where planning is projected long-term.

Capabilities and knowledge planning

This Roadmaps let the firm align its knowledge capabilities and business goals.

Project planning  The Roadmap can also align the different project activities, e.g. R&D projects with technologies development.

Process planning  Roadmapping permits managing knowledge, focusing on a particular area of the firm.  

Integration planning  Through this Roadmap, it is possible to have a vision about integration and evolution of the technology, and how they combine with products and systems in order to create new technologies.

INNOVATION ROADMAP’S DEVELOPMENT PROCESS  

กระบวนการบริหารจัดการงานวิจัยและพัฒนา ประเภทของเทคโนโลย ีn  Core Technologies : "

เปนเทคโนโลยีพื้นฐานที่จําเปนตออุตสาหกรรม เชน เทคโนโลยีภาพถาย เปนพื้นฐานของอุตสาหกรรมถายภาพและการพิมพ

n  Complementary Technologies : "เปนเทคโนโลยีเพิ่มเติมที่มีความจําเปนตอการพัฒนาผลิตภัณฑ ของบริษัท ตัวอยางเชน เทคโนโลยีไมโครโปรเซสเซอร เปนเทคโนโลยีประกอบในอุตสาหกรรมภาพถายและการพิมพ

กระบวนการบริหารจัดการงานวิจัยและพัฒนา

ประเภทของเทคโนโลย ี

n  Peripheral Technologies : เทคโนโลยีรอบนอกเปนเทคโนโลยีที่ไมมีความจําเปนตอการผลิตผลิตภัณฑ �แตเปนเทคโนโลยีสําคัญสําหรับการประยุกตของธุรกิจ

n  Emerging Technologies : เทคโนโลยีที่เกิดขึ้นใหมถือเปนสิ่งใหมสําหรับบริษัท โดยอาจสามารถสราง ผลประโยชนใหกับบริษัทในระยะยาวได

การประเมินเทคโนโลยีของบริษัท n  เทคโนโลยีของบริษัท "

(it own technologies) n  เทคโนโลยีของคูแขง "

(technologies of your competition) n  เทคโนโลยีเกิดใหม �

(emerging technologies)

กระบวนการบริหารจัดการงานวิจัยและพัฒนา

EX. Tool#1 : Technology Radar

A: MIT’s Folding Car

B : MIT’s Flyer Car

C : Toyota Hybrid

D: Opel Ampera

E: Tesla Roadster

F: Better Place Car  Nissan Rogue crossover SUV

G : Wireless Charger Platform

Technology Radar

A: MIT’s Folding Car

B : MIT’s Flyer Car

C : Toyota Hybrid

D: Opel Ampera

E: Tesla Roadster

F: Better Place Car G : Wireless Charger Platform

Technology Radar

A: MIT’s Folding Car

B: MIT’s Flyer Car

C: Toyota Hybrid

D: Opel Ampera

E: Tesla Roadster

F: Better Place Car G : Wireless Charger Platform

A B C D

E F G

EX. Tool#2.1 : Technology roadmap

EX. Tool#2.2 : Roadmap for products

EX. Tool#2.3 : P&T Synchronization

EX. Tool#3 : Morphological analysis

Main Parameter   Optional  

Watch : morphological analysis  

The target in Morphological Analysis lays in all possible solution projects in search problem.

Material Machanism Display Battery Source power Band Design Storage

Wood Steel Plastic Gold Silver

Analog Digital

LCD LED Needle Light

Concept#1  

EX. Tool#3 : Morphological analysis  Imagine that you want to create a new lamp. The starting point for this might be to carry out a morphological analysis. Properties of a lamp might be power supply, bulb type, light intensity, size, style, finish, material, shade, and so on.

Diagnose : Innovation business diagnose  

Creative"PS  

Product"ivity  

Metho"dology  

Process"Develop   NPD  

Idea "generation  

Innovation"Life cycle  

Recorder

Diagnose : Innovation business diagnose  

NPD  Innovation"Life cycle  

Process"Develop  

Idea "generation  

Product"ivity  

Creative"PS  Analyzer

Your company  

Best practice  

Metho"dology  

Coaching

Diagnose : Innovation business diagnose  

Gap "analysis

Your company  

Best practice  

Coaching and focus on "lack criteria. "In this case : - Innovation life cycle - Creative problem solving - Technology roadmaps