technology presentation
TRANSCRIPT
Enable Me With Technology
Keller Williams Encino - Sherman OaksTechnology Seminar
May 6th 2008
Michael Leznik [email protected]
www.Realestate-818.com
Its 2008 Do you know where your clients are?
Nearly one out of four buyers last year found the home they wanted on the Internet, up from 2% a decade ago,
according to the NAR.
Technology is shifting knowledge and power to buyers and sellers. In doing so, it's loosening Realtors' long-standing control of vital information and cutting into their sales
commissions. USA Today
E-MailWebsite Blog IDX Network
SEO
As a REALTOR you must empower yourself with tools to stay competitive with your peers and visible
to your potential clients.
How to get Technology Enabled and Accessible to your clients
del.icio.us
REALTOR 2.0In order to compete for Market Share, today’s REALTOR must have access to and
ability to utilize the following 6 platforms in order to maximize visibility, awareness and results
Property Portals
Social Media
Multimedia / Video
Blogging
Search Engine optimizationViral Marketing
The Importance of Online Marketing
• Home buyers use the Internet to search for a home more than any other media.
• Home buyers say the two most important features are photos and detailed descriptions.
• Buyers are nearly 9 times more likely to find the home they purchase online rather than in the newspaper.*
Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
Keller Williams Technology Check List
•Keller Williams Intranet
•Keller Williams eAgent Website
•Keller Williams Listing Service (KWLS)
•REALTOR.com
•KW Alerts
Broker Provided tools
FREE Web Based Tools
•GoogleGmail, Calendar, Documents, contacts and much more, invaluable free web-based tools
•REALTOR #1 Listing Portal, Showcased listings rank higher and are more visible•Activerain
Social Network for real estate professionals, great for netwrking and learning tricks of the tries, fee blog included and expanded profile
•LinkedinBusiness networking site, great for connecting with professionals and potential clients nationwide thru friends and family
•Myspace / FacebookTop Social Network provides exposure to younger demographic and exposure to potential future home buyers and sellers
•Del.icio.usSocial Bookmarking website, allows you to share blog posts, articles, videos and pictures that you came across online with anyone
•CirclepixFree self service virtual tours for 12 months
•Featured Blog Free real estate based blog platform provided by REALTOR.com the NAR and Top Producer
Internet /TechnologyReal Estate Trends
Percent of Internet Buyers/SellersShare of All Homebuyers/Home Sellers Surveyed
Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey and C.A.R. 2007 California Home Seller Survey
Time Spent Before and After Contacting Agent
5.2
8.0
6.9
4.2
7.6
4.0How many weeks did you considerbuying a home before contacting a
real estate agent?How many weeks did you spend
investigating homes andneighborhoods before contacting a
real estate agent? About how many weeks did you
spend looking for a home with yourreal estate agent?
Internet Buyers Traditional Buyers
Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
Number Of Homes Previewed with Agent
7.9 7.5 7.16.1 6.2 6.7
9.3
15.1 15.2 15.2 15.414.4
15.4
20.2
0
5
10
15
20
25
2001 2002 2003 2004 2005 2006 2007
Internet Buyers Traditional BuyersNUMBER OF HOMES
How Buyers Found Their Agents
0%
14%1%14%
0%43%
9%29%
90%
0%Internet
For sale signs in the neighborhood
Previous transaction with real estateagent
Agent's farming materials
Referral from friends, relatives, neighborsor other contacts
Internet Buyers Traditional Buyers
Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
What Web Sites Are Buyers Visiting?
7%
7%
17%
22%
23%
24%
40%
54%
80%
80%
81%Internet listing of a home that I wasinterested in
Individual real estate agent's web site
Realtor.com
Zillow
Real estate company web sites
Craigslist
MSN Real Estate
Yahoo! Real Estate
HouseValues.com
ca.relator.com
Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey
What Sellers Are Doing Online
14%
29%
37%
44%
56%
71%
81%Research comparable pricesGet up to date information on sales
in the neighborhoodFind a specific real estate agent
Track interest rates
Track the current housing market
Research commission rates
Use an online property appraisal
Selected listing of highest frequency responses.
13%
14%
14%
15%
30%
33%
39%
71%
94%Realtor.com
Internet listing for a similar home to mine
Zillow
Individual real estate agent's web site
Real estate company web sites
Yahoo Real Estate and House Values.com
Craigslist
homes.com
California Living Network (ca.realtor.com )
What Websites are Sellers Visiting?
53%
40%
89%
82%
98%
95%Advertise your home
using printadvertising?
Advertise your homeon the Internet?
Include multiplephotos or a virtual
tour as a part of youronline home listing?
Internet Sellers Traditional Sellers
Agent’s Utilizing Tools to Market the Home
How Sellers Found Their Agents
7%5%
9%
0%7%
11%
24%
35%54%
50%Previous transaction with agent
Agent sends brochures, flyers, mailersto my home
Referral from friends, relatives,neighbors, or other contacts
Internet
Identified agent from “For Sale” sign
Internet Sellers Traditional Sellers
Michael LeznikKeller Williams
Encino - Sherman Oaks
Michael LeznikKeller Williams
Encino - Sherman Oaks
• Internet Facts and Figures
Sample REALTOR.com Listing Presentation
Your Name
• Most Agents Only Market “TO” Home Sellers
I Market “FOR” Home Sellers
• Most Agents merely “POST” your listingI “HOST” your home to the largest audience of home buyers online
Your Home Deserves Featured Marketing on REALTOR.com®
The Importance of Online Marketing
• Home buyers use the Internet to search for a home more than any other media.
• Home buyers say the two most important features are photos and detailed descriptions.
• Buyers are nearly 9 times more likely to find the home they purchase online rather than in the newspaper.*
Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
Why I Market Properties Online
More consumers are searching online*
InternetInternet
19951995 19971997 19991999 20012001 20032003 20042004 20052005 20072007 * Source: The 2002-2007NAR Profile of Home Buyers and Sellers
84%80%77%
74%
41%
2%
18%
37%
71%
More Consumers Search REALTOR.com®
* Media Metrix - January 2008
OnlineOnline
Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable us to provide your home with the exposure it deserves.
PrintPrint
How would you like your home marketed?
How I will market your home online
I am a Local Specialist Online
Home buyers will see your home on www.KW.com and my personal Web site at www.Realestate-818.com
By listing with me, your home will be on REALTOR.com®. The door will be opened to millions of online consumers actively looking to purchase.
Benefits:
• I will add what consumers want most - photos
• I will create a custom property description
• Buyers can inquire about your home 24/7 via email, phone or fax
I Will Showcase Your Home on REALTOR.com®
Featured Homes™ ensures that your home stands out at the top of the search page – linking consumers directly to your property’s details and my contact information.
Benefits:
• Differentiates your home in front of millions of potential buyers.
• Attracts targeted home searches to your property
I Will Feature Your Home First
Featured Homes™ positions are limited in your market. That is why I have secured space to ensure that your home gets
top local billing on the #1 real estate site – REALTOR.com®*
Featured Homes are seen 10X more often, on average!**
*Media Metrix – based on reporting of the time online users spent during 2005 on REALTOR.com® and other comparable real estate listing aggregation sites and excluding sites of franchisors/brokerages
Featuring Your Community on REALTOR.com®
I hold one of a select few Featured Community positions to Feature Your Community on the #1 Real Estate Site*
My investment in becoming one of a select few Featured Community on the #1 real estate site* helps ensure that you are
represented by one of America’s preeminent real estate marketers online.* Media Metrix – number of unique visitors on REALTOR.com® - January 2008
Benefits:• I will connect your community to the
largest audience of home buyers online.• I promote your community's lifestyle to
buyers searching in the community and also neighboring communities.
• My investment to bring more awareness and demand for your community sets my marketing apart.
Tracking Traffic to Your Home
I will show you how often your home was “shown” on the
real estate site where more potential buyers go to find a
home, REALTOR.com®
My Online Marketing Pledge
• I will feature your home on the #1 real estate site* so it can be seen first and get as much as 1000%** more exposure
• I will submit your property to multiple Web sites on the Internet including REALTOR.com® with up to 25 multiple photos to market your property
• Each online listing will include detailed information about your property for buyers to view
• Each online listing will include detailed neighborhood information including schools
• Each site that features your property will include multiple ways to inquire about your property
• Inquires about your property will be responded to in a timely manner
<Insert agent name>* Media Metrix – Number of unique users on REALTOR.com® - January 2008** Based on REALTOR.com® internal analysis for May 2007 average number of property views with Featured Homes versus property views for non-Showcased Listings
Michael LeznikREALTOR / Technology Coach
Keller Williams Sherman Oaks Encino15233 Ventura Blvd., Ste 240
Sherman Oaks, CA 91403 (818)380-5206 office(818)497-3033 cell
www.Activerain.com/losangelesrealestate
Need Help?Call me to discuss your technology needs.
My Contact Information