technology mapping example - r kumar

GOOGLE TECHNOLOGY ANALYSIS

For patents with application year 2010

Ruchica Kumar 08-07-2016

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08-07-2016RUCHICA KUMAR

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Data analytics is heart of every model aimed at spurring innovation.

Unique combinations as foundation to spur innovation.

Collaborations have led to recent advances including neuro-stimulators, stent

technologies, biomarkers, robotic assistance and implantable electronic devices.

Today, the ratio of tangible to intangible assets has inverted - nearly 80% of

corporate value resided in intangible assets as reported by analysis of S&P 500

market value.

While strategic buyers have been acquiring assets to add new growth engines to

their portfolios, they have been divesting noncore assets, creating attractive

carve-out opportunities for private equity.

Why you need Patent Analysis done for your

portfolio..????


3Knowledge Externality analysis (Technology Diffusion) – Example using Google Patents for year 2010

Patent Portfolio

Technology infusion

Technology diffusion

White spaces and black holes

Cross-industry licensing


4

AN EXAMPLE OF TECHNOLOGY DIFFUSION AND EVOLUTION USING PATENTS FOR YEAR 2010 WITH “GOOGLE” AS ASSIGNEE

We present an approach to efficiently generate

effective intelligence on emerging technology

landscapes. This approach draws on monitoring

technical data and bibliometrics to mine the wealth

of information available in major public and

commercial electronic databases. The approach uses

new software to expedite secondary analyses of

database searches on topics of interest. We illustrate

the range of information profiles possible by

examining research and development (R&D)

publications and patents pertaining to technology of

interest.

The report presented herein, would be focused on applications filed by

google in year 2010. Data collected for this research and analysis is

obtained from public domain and analytical tools and techniques

employed by author have been developed by author through years of

learning and experimentation.

Purpose of this report is to present to you a glimpse of what a detailed

innovation mapping study can do for your organization’s licensing

opportunities.

This reports includes following sections:

1. Analysis of applications filed in year 2010

2. Backward Citation analysis

3. Forward Citation analysis – generation 1

4. Forward Citation analysis – generation 2 to observe code shifts.

5. Lateral citation analysis for years 2010 and 2011

6. Comparisons between first and second generation forward

citations

Purpose of the study: Author aims are ultimately doing same analysisas presented above for application years 2010-2014 for GOOGLE, andcompare technical field shifts and citation assignee shifts.

Benefits: Such a study would help GOOGLE Inc., in identifying newresearch areas and also utilize existing portfolios for pro-bonolicensing and technology stewardship in cross industry sectors.

Such innovation maps present a holistic tools for scientificallyidentifying gaps in technology and opening new avenues of research.

These charts by themselves may not convey business intelligence, but theyopen a pathway towards developing detailed knowledge maps, which inturn can be used for revenue generation.There are a number of other multi dimensional charts that author hasbeen developing over the years. This presentation consists a glimpse oftechnology diffusion mapping process and landscape analysis.


5

2010

G06F0017, 253

G06Q0030, 91

G06F0003, 38

G06K0009, 23G06F0021, 19

G06F0009, 19

G10L0015, 18

H04L0067, 17

H04W0004, 15

G06Q0010, 15

H04N0021, 12

G01C0021, 11

H04M0001, 11

H04L0051, 10

G06F0011,

10

H04L006

3, 10

G06F0001, 8

G06F0007, 7

G02B0006, 7

G06N0099, 6

H04L0012, 6

H04M0003, 6

H04L0061, 5

H04L0009, 5

G06T0019, 5G06Q0050, 5

H04L0047, 5

H04N0019, 5

G06F0008, 5

H04L0043, 5

0 2000 4000 6000 8000

G06F0017

G11C0008

H04L0051

G06F0009

G06Q0010

H04L0067

H04W0004

G06F0001

H04N0019

77753966

1865802686612539509490413339293279274241225222214193187168166146144121119116

Technical Field vs Number

of Backward Citations -

Above 100

0

100

H0

4L…

H0

4…

G0

9…

G0

6…

H0

1…

G1

1…

B6

0…

H0

4B

…G

06

T…H

04J…

G0

6…

G0

6…

H0

4…

H0

4K

…

G0

1…

H0

4L…

H0

2…

G0

1…

G0

6…

H0

2J…

Technical Field vs Number of Backward

Citations - Below 100


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FORWARD CITATION COUNT GIVES AN IDEA ABOUT WHICH AREAS TECHNOLOGY IS VENTURING INTO FROM GOOGLE TO OTHER

ASSIGNEES. SUCH INDICATORS POINT TOWARDS TECHNOLOGY DEVELOPMENT OPEN AVENUES FOR SOCIETAL GROWTH AND MAXIMAL

BENEFIT IN TERMS OF DEVELOPMENT FROM TECHNOLOGY. ALL TECHNICAL FIELDS OF PATENTS ARE MAPPED AGAINST NUMBER OF

FORWARD CITATIONS, RESPECTIVE TO THE PATENTS. SUCH AN ANALYSIS, PROVIDES WHICH TECHNICAL AREAS ARE EXPLOITED MOST

AND WHICH ARE EXPLOITED LEAST.

0

1000547

9381 80 72 55 48 43 34 34 29 29 28

Highest number of forward citations

010

20

30

Forward Citations Average (10-30)

0

10

H0

4L0

01

2G

06

Q0

…G

08

G0

…H

04B

00

10

G0

1S0

00

5H

01S00

05

G1

0L0

02

1H

04L0

04

5G

01

C0…

G0

6N

0…

G0

6T0

011

H0

4L0

02

9H

04W

0…

H0

4L0

00

9G

06

T00

17

G0

6N

0…

G1

1C

0…

H0

4L0

00

1

H0

4W

0…

G1

0L0

01

9

G0

9G

0…

H0

1Q

0…

H0

4W

0…

Forward Citation Below Average (1-

10)

No Forward Citations in these

Technical Fields

G09B0021 F24J0002 H04H0020 H04L0049 H02J0013

H02J0003 H04N0001 H04N0007 G10L0025 H04B0001

G10L0013 H04W0052 G09B0009 G01S0019 B41J0002

G09B0029 A61G0009 H04W0072 H01R0035 H04L0065

2010 – Forward Citation Count

2010 – BACKWARD CITATION ANALYSIS


7

557268

1321918158861

0 100 200 300 400 500 600

Microsoft Corporation

Yahoo!…

Sony Corporation,Tokyo,JP

NEC…

Intel Corporation,Santa…

Assignee Backward Citation -

2010

29689664384243362972892642381991911891881771761751731601461351251121091081029991837572

0 1000 2000 3000 4000

G06F0017

G06F0003

G06F0009

H04L0012

B41J0002

H04N0005

G06F0001

H04W0004

H04L0029

G06K0007

2010 -CPC - Backward

Citations

0 10 20 30 40 50 60 70

A63F0013

G06F0017

G06T0003

G11B0027

H04L0051

H04N0007

G02B0005

G06F0021

G06T0013

H04H0060

H04M0003

G01C0021

G06K0009

G06T0019

H04L0029

H04N0021

G06F0003

G06Q0010

G11B0027

H04L0067

G03B0021

G06N0005

H02J0003

H04N0001

G06F0009

G10L0015

H04M0003

G06F0003

G09B0007

H04W0004

200

52

00

62

00

72

00

82

00

92

01

02

01

1

2 0 1 22 0 1 3

Yahoo!

Inc.,Sunnyvale,CA,US

XEROX

CORPORATION,Stamfor

d,CT,USSony

Corporation,Tokyo,JP

NEC

CORPORATION,Tokyo,JP

Such an analysis where

a portfolio is coming

from in terms of

technical fields. Such an

analysis yields great

results when mapped

against manually

created taxonomy.

This diagram presents an

easily comprehensible

view of what a

particular competitor or

corporation had been

doing in which technical

domain in which year.

In this case also, value

derived can be

increased many fold if

instead of patent

classification codes, one

uses , ones own

technology breakdown

structure.


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2010 LATERAL CITATION ANALYSIS

2341

6

1

22

2113

6

2

3

0 20 40 60

Microsoft

IBM

NOKIA

QUALCOMM

AT&T

eBay…

Google

Apple

Samsung

Facebook

AT&T

20

10

20

11

H04W0092

H04W0076

H04W0064

H04W0028

H04W0024

H04W0012

H04W0004

H04R0001

H04N0021

H04N0019

H04M0007

H04M0003

H04M0001

H04L0069

269

92

5938

37

32

29 22

19 19 1515

15 13 13

12

10 10

CPC count >= 10G06F0017 G06Q0030 G06F0003

G06K0009 G06Q0010 H04W0004

G06F0009 H04L0067 G06F0021

8

88

7

76

66

66

6

5

55

5

55 5

5 5

CPC count - 5-10

G06F0001 H04L0065 G06T0007H04W0064 H02J0003 H04N0019G06F0019 H04L0051 H04L0061H04N0005 G06Q0040 G06N0005H03H0007 H01Q0001 G10L0015

0 1 2 3 4 5

G01S0005

G08G0001

A61B0005

B60L0011

H04L0047

G08B0021

G06F0013

G01C0015

H04L0029

H01Q0009

CPC Count - 2-4

They are restricted to years 2010 and 2011 to

maintain credibility flow of technology


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2010 – FORWARD CITATION ANALYSIS –GENERATION 1

2 2 1 0 0 1 1 0

12

11

0

4

0 2 0 0 1 0 0 0 0 0 10 0 0 0 0 0 0 1

1

12

0

0

0 0 0 0 0 0 0 0 0 0 00

50

100

150

200

250

Ad

ob

e…

Am

azo

n…

Ap

ple

In

c.

Bla

ckB

err

y…

De

ll P

rod

uc

ts

eB

ay In

c.,

Sa

n…

Fa

ce

bo

ok In

C

Fu

jitsu

Lim

ite

d

Go

og

le In

c.

He

wle

tt-…

Inte

rna

tio

na

l…

Loo

ko

ut…

Mic

roso

ft C

orp

.

NIK

E…

No

kia

…

Nu

an

ce

…

Pa

lan

tir…

QU

ALC

OM

M…

RESEA

RC

H IN

…

Sa

msu

ng

…

SO

NY

…

Un

iloc

…

Xe

rox…

YA

HO

O!

INC

,US

H05K0007

H04W0076

H04W0064

H04W0052

H04W0048

H04W0024

H04W0016

H04W0012

0 40

Google Inc.

Tableau…

Vistaprint…

Google Inc.

Shuttle…

Accenture…

Digimarc…

HUAWEI…

Lookout…

Samsung…

Touchstream…

Facebook InC

Burns…

ERIKSSON…

Goswami…

Ioffe…

Megathread…

Pegatron…

Saniee…

Vaughan…

Facebook InC

Cormack…

HIGHSPOT…

LinkedIn…

Oracle…

Sharp…

Wolcott…

AOL INC.,US

MEDIASEEK…

TYPEMOCK…

2 0 0 42 0 0 52 0 0 62 0 0 7

2 0 0 8

2 0 0 92

01

02

01

12

01

22

01

32

01

4

H05K0007

H04W0076

H04W0072

H04W0064

H04W0052

H04W0048

H04W0028

H04W0024

H04W0016

H04W0012

H04W0004

H04R0025

H04N0021

H04N0019

H04N0013

H04N0007

H04N0005

H04N0001

H04M00150

100

200

300

400

1 1 1 3 11 8 31 75

107

6517

H05K0007

H04W0076

H04W0072

H04W0064

H04W0052

H04W0048

H04W0028

Technical field and assignee activity changes are observed indicating technology spillovers.


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2010 – FORWARD CITATION ANALYSIS –GENERATION 2

0 2 4 6 8

AT&T

Yahoo! Inc.,Sunnyvale,CA,US


Fujitsu Limited

Warner Bros. Entertainment…

Brainspace…

FutureWei Technologies…

Motorola Mobility…

salesforce.com inc.,San…

Teradata US.…

ATI TECHNOLOGIES…

CFPH LLC,New York,NY,US

ELDAWY Mohamed…

Google Inc

Hyperion Media LLC,East…

LG Electronics Inc.

NEC PERSONAL COMPUTERS…

Peters Johan…

RioSoft Holdings Inc.,San…

SKINECTED,Venice,CA,US

Tolson Michael,Corts…

Williams Joshua,Menlo…

Apigee Corporation,Palo…

CLEANPORT BV,BM…

Electronics and…

GN ReSound A/S,Ballerup,DK

iJET International…

LOCKHEED MARTIN…

NIKON CORPORATION,JP

RESEARCH IN MOTION…

Sweetlabs,San Diego,CA,US

Uniloc Luxembourg S.A.

ACR Development…

Genesys…

Open Text S.A.,Luxembourg,LU

VALEO SYSTEMES DE…

2 0 0 62 0 0 7

2 0 0 82

0

09

201

02

01

12

01

22

01

32

01

4

( A p r . 6

H05K0007

H04W0064

H04W0052

H04W0048

H04W0024

H04W0012

H04W0008

H04W0004

H04R0025

H04R0001

H04Q0003

H04N0021

H04N0019

H04N0007

H04N0005

H04N0001

H04M0003

H04M0001

H04L0069

H04L0067

H04L0065

H04L0063

H04L0051

0 50 100 150 200


International Business…

NIKE Inc.

Facebook Inc.

Yahoo!…

Interactive Memories…

salesforce.com inc.,San…

VERIZON PATENT AND…

Nokia Corporation

15888

6141

252323

171717

1312991081015

Top Assignee Activity

271

74 56 50 37 34 30 26 22 21 18 15 14 12 10 10 10

0

50

100

150

200

250

300

G0

6F0

01

7

G0

6F0

00

3

G0

6Q

003

0

G0

6Q

001

0

G0

6F0

02

1

H0

4L0

06

7

G0

6F0

00

9

G0

1C

00

21

G0

6F0

00

8

G0

6K

00

09

H0

4W

00

04

H0

4L0

06

3

G0

6Q

005

0

G0

6F0

00

1

H0

4L0

06

5

H0

4N

002

1

G0

6F0

01

1

Top technical fields

TECHNICAL FIELD AND ASSIGNEE ACTIVITY CHANGES ARE OBSERVED INDICATING TECHNOLOGY SPILL OVERS.


11COMPARISON OF 2010 APPLICATION YEAR TECHNICAL FIELDS FOR FORWARD CITATIONS

0 50 100 150 200 250 300 350

G06F0017

G06Q0030

G06F0021

G06F0009

G06F0008

H04W0004

G06Q0050

H04L0065

G06F0011

H04M0001

G06F0015

G06N0099

H04L0029

G10L0015

H04N0005

H04L0043

D14489

D14486

H04B0010

H04W0012

3205758

3529

2530

2117

3617

221111

099

01214

110

700

917

000

625

1914

1098

65

F2 F1


12COMPARISON OF 2010 APPLICATION YEAR ASSIGNEE FOR FORWARD CITATIONS

0 50 100 150 200 250


International Business Machines

NIKE Inc.

Facebook Inc.


Interactive Memories Inc.,Palo Alto,CA,US

salesforce.com inc.,San Francisco,CA,US

VERIZON PATENT AND LICENSING INC.,

Nokia Corporation

Quixey Inc.,Mountain View,CA,US

Oracle International Corporation,Redwood…

Nuance Communications…

Zynga Inc.,San Francisco,CA,US

AT&T

Fujitsu Limited

123206

5514

222

1912

010

015

412

04

1415

0647520

1000

712

15888

6141

252323

170

170

12991081015

777666656577

F2 F1

Disclaimer:This report was not prepared as an account of work sponsored by any agency. Neither the author nor any agency thereof, nor any oftheir employees, nor any of their contractors, subcontractors or their employees, makes any warranty, express or implied, orassumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of anyinformation, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights.Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise,does not necessarily constitute or imply its endorsement, recommendation, or favoring by the author or any agency thereof or itscontractors or subcontractors. The views and opinions of author expressed herein do not necessarily state or reflect any factual orstrategic inference. This report is for reference and illustration purpose only and should not be used for commercial purposes.

About the Author

Mrs. Ruchica Kumar - An Intellectual Property professional and a registered patent agent who been working in the highly specialized and focused

field of Patent Management. As a registered patent agent she has drafted and prosecuted various patent applications. Her work is focused on

technical and strategic facets of patent management involving patent analytics, acquisition and management. Her area of specialization is

patinformatics wherein, she leverages technical aspects of patent drafting, patent valuation and patent citations to generate comprehensive

patent intelligence data. Her sound technical skill set amalgamated with a strong patent knowledge base provides her good understanding of

dynamics of cross industry innovation.

Her competencies include:

• Innovation Forecasting – Analyzing knowledge spill-overs and externalities for forecasting new innovation areas for an organization using patents as

indicators

• Patent Drafting in fields of Medical surgical devices and implants, cardiac rhythm management devices, urology, gynecology.

• Patent Invalidation and Patentability assessment

• Technology infusion and diffusion studies using patents as indicators

• Licensing and Technology Transfer in fields of general engineering

• Indian Patent filing and prosecution

• Technology Mapping

• Pre-litigation due diligence


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Organizational Directors, IP Managers, Inventors or IP Attorneys relating to issues of Intellectual Property.

• We can be reached at: C-253, Defence Colony, New Delhi – 110024, INDIAPhone: +91-971-154-16163Email: [email protected]