Technology & Entrepreneurial StrategyMAS.967 / 15.393

More Info http://courses.media.mit.edu/mas967 ~ tes@media.mit.edu

Biotechnology, Cellular &

Molecular Machines

Montemagno Group

Cima & Langer Groups

Chips, Logic &Tinyfabrication

Dekker Group

Jacobson Group

Sandia

Chan LIDS

Communications& Photonics

NASA

Resnick

Intellectual Property, Research Labs &

Innovation

MIT

Course Objectives

•Bring Together Some of the Best Technology and Business Students in the Country – classes, projects & mixers as a practical mechanism to do this….

•Delineate Some of the Key Technologies, still in the Laboratory, Which Have a High Probability of having Tremendous Impact

•Synthesizing New Ideas by Presenting in a Single Class Some of the Most Important Developments from a Set of Disparate Fields

•Developing a powerful set of tools to develop successful technology strategies to effectively realize the commercial potential of these key technologies

•Use case studies from exciting start-ups & successful established companies (& a few failures) to understand technology & technology strategy in the commercial world

Course Structure

24 class sessions in total 1 (1st class) dedicated to exploring current emerging technology

start-ups 3 dedicated to key emerging technology areas 3 dedicated to lectures on key technology strategy concepts 13 case discussions 2 that mix case discussion & presentations 2 dedicated to Final Project Presentations

Course Work:

Course Grading– Attendance/participation 30%– Business Briefs 30%– Final Business Brief, Presentation & Demo 40%

Course Work Our Philosophy on Course Work

– Crucial part of course learning experience– All course work is group-based – Intended to be a collaboration across departmental boundaries– Faculty & TAs are a resource

Business Briefs (30%)

•Two Business Briefs required each on different technology

•Teams of 4 - 1st team will be assigned, 2nd must be different in composition

•Selected Briefs to be presented, selected by on-line vote

Final Business Brief, Demo & Presentation (40%)

•Extended business brief includes a demo

•All teams are required to present their final business brief

•Teams of 5-8

Class Team Business Briefs

•Team Project #1

Future Chips, Logic and ComputingTeam Composition: Pre-selected Teams of 4Format: Business BriefDue to Course Website: 2/26In Class Presentation: 2/28

•Team Project #2

Bio-molecular Machines and Biotech

Team Composition: Self Selected teams of 4Format: Business BriefDue to Course Website: 3/12In Class Presentation: 3/14

Final Team Project

Team Composition: 5-8 Person Equivalent

Final Project Deliverables:• Business Brief • Demo

1] Actual aspect of the new technology or2] Compelling mock-up of the system.

• Final Presentation by entire team

Project & Demo Proposals Due: April 11th.Presentations: May 9th & May 14th.

Course Materials : Course pack available @ Copy Tech (Sloan E52 basement)

Course Website: http://courses.media.mit.edu/mas967

username:studentpassword: tesdocs

All course information also available on SloanSpace

Email Alias: tes@media.mit.edu

Course Materials

Course Location

Location is shifting in order to accommodate more people Need to be entrepreneurial to find your way to class!! Please check the Website for details:

Class Times: Tuesday/Thursday 4:00-5:30 Class Location: Various

– Bartos Media Lab 2/5, 2/7, 2/28, 3/5, 3/12, 4/9, 4/30, 5/9, 5/14

– MIT 4-270 2/12, 2/14, and 2/21, 2/26

– Sloan E51-345 3/7, 3/14, 3/21,4/2,4/4, 4/11,4/18,4/23,4/25, 5/2,5/7

Three Areas of Emerging Technology

Communications & photonics Molecular machines & silicon biology Chips & Logic

Emerging Technologies: Future of Chips, Logic and Computation

Carbon Nanotube-Based Nonvolatile Random Access Memory for Molecular Computing

Thomas Rueckes, Kyoungha Kim, Ernesto Joselevich, Greg Y. Tseng, Chin-Li Cheung, and Charles M. Lieber Science 289: 94-97

Emerging Technologies: Molecular Machines

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Tripling the capacity of wireless communications using electromagnetic polarizationMICHAEL R. ANDREWS, PARTHA P. MITRA, ROBERT DECARVALHONature 409, 316-318 (18 January 2001)

Emerging Technologies: CommunicationsAll Optical Switching Fabrics

Tripole Antennae

                                           

Understanding the Phenomena we are interested in:

Recent Start-Up Activity

http://www.arryx.com/products.html

http://www.arryx.com/

 

Founders Lewis Gruber, CEO Hyseq,Pat.AttorneyDr. Kenneth Bradley,ARCH Nanophase

Funding ARCH,DFJ, $3M

What’s Interesting Parallel Manufacturing Technology

http://www.calmec.com/http://www.calmec.com/chiropticene.htm

Founders Dr. Jon N. Leonard,CEO BPM 3D Printer

Funding Web Offering

What’s Interesting Method of Financing, Amongst First in Technology Class, 1997

http://www.flexics.com/ http://www.flexics.com/

Founders Magnus Ryde,Pres. TSMC Pat Smith,LLL

Funding DFJ,Intel, $23M

What’s Interesting New Chip Manufacturing Paradigm, roll to roll

http://www.magiqtech.com/

Founders Robert Gelfond,Angel,Amazon, Millenium Partners

Funding Angel

What’s Interesting Potentially the furthest out of any technology yet funded. Founded by Angel.

http://www.magiqtech.com

http://www.memgen.com/

                                                                      

Figure 1: Process flow for the fabrication of a single two-material layer. The process includes (a) a patterned electrodeposition of a first material using an Instant Mask™, (b) a blanket electrodeposition of a second material, and (c) a planarization step

Founders Adam Cohen, Veteran of 3D Printing Inductsry, F Cube, 3D Systems

Funding Dynafund, DFJ

What’s Interesting New Manufacturing Technology

http://www.memgen.com

http://www.molecularelectronics.com/

Founders Tour,Reed Mallouck Allara – Key scientists in the field

Funding Jim Von Ehr II, Founder, President, and CEO of Zyvex Corporaton

What’s Interesting Bottom Up Assembly

http://www.molecularelectronics.com/

http://www.zyvex.com

              

                

http://www.zyvex.com

Founders Jim Von Ehr II, Freitas, Merkle, Futurists, Xerox

Funding NIST ATP $25 M

What’s Interesting Top Down NanoAssembly of Assemblers

http://www.alientechnology.com

                                                                                     

Founders Jeff Jacobsen, KOPIN

Funding Philips, DuPont,Seven Rosen $80 M

What’s Interesting Fluidic Assembly

http://www.alientechnology.com

http://www.nanoopto.com/

Founders Stephen Chou, Princeton

Funding Bessemer, Morganthaler $16 M

What’s Interesting NanoImprint Lithography – 10 nm structures applied to passive optical structures

http://www.nanoopto.com

                                                                                  

http://www.nimblegen.com

Founders Michael Treble, Third Wave

Funding Venture Investors, Baird $14 M

What’s Interesting Parallel Programmable Chemical Synth.

http://www.nimblegen.com

http://www.plasticlogic.com/http://www.plasticlogic.com/

Founders Richard Friend, CDT

Funding Amadeus, DOW

What’s Interesting Fabrication by InkJet

http://www.quantumlogicdevices.com

Founders Dr. Louis C. Brousseau III, Dan Feldheim

Funding National Cancer Institute

What’s Interesting Working Room Temperature Quantum Devices

http://www.quantumlogicdevices.com

http://www.rolltronics.com/

Founders Michael Sauvante

Funding Angel?

What’s Interesting Acquiring Pieces from Other Industries

http://www.surfacelogix.com/http://www.surfacelogix.com/

Founders Carmichael Roberts,George Whitesides

Funding Venrock

What’s Interesting Printed Chemistry

• More on this later in the course

http://www.opticomasa.com/http://www.opticomasa.com/

Founders Gudersen

Funding Intel

What’s Interesting Stacked Polymer Memory

Understanding the Phenomena we are interested in:

Foundations of Technology Strategy for these & other start-ups

Lots of new technology…lots of start-ups……..key drivers?

Traditional mode of innovation - Large corporate laboratories» Patient corporate capital» Monopolies with market power control innovation» Novel ideas licensed to large firms

New organization of innovation - Marketplace for ideas» Scientists & managers willing to work in start-ups» Investors will directly fund novel science & technology» Capital markets provide for liquidity (at times!!)» Critical new role of Universities

High failure rates…classic challenges for start-ups

Ralph Waldo Emerson’s problem...

Robert Kearns’ problem...

Xerox PARC’s problem…

…Technology Strategy is about a powerful set of tools to solve these problems -- geared towards emerging technologies & technology-based start-ups

Effective strategies rest on three foundations:

Technologies

Markets

Value Creation

Competitive Understanding

OrganizationalCapability

Or answers three key questions...

Technologies

Markets

How will we create value?

Can we capture this value in the face of competition?

Do we have the organizational capabilitiesnecessary to deliver it?

Course Structure

Emerging Technologies

Photonics &communications

Molecularmachines &

silicon biology

Chips & logic

Create ValueXX x x

Capture Value:competition x XX

Capture Value:standards x XX

ManagerialChallenges

Delivering ValueX X X