technology development and innovation at cisco
TRANSCRIPT
Technology Development
& Innovation @ Cisco
Dave Zacks
Technical Solutions Architect
© 2012 Cisco and/or its affiliates. All rights reserved. 3 April24th,2012
AGENDA
Cisco’s Vision – The Network is the Platform
Aligning the Network – to the Business
Delivering Innovation – Hardware
Delivering Innovation – Software
Tying It All Together – Innovative Solutions
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 4
“Cisco’s strategy is a story based on change – the market transitions that affect our customers. Through multiple transitions in the last decade and over the next 3 – 5 years, the network will evolve from the plumbing of the Internet – providing connectivity – to the platform that enables people to experience life.”
The Network is the Platform – Cisco’s Vision
John Chambers, Chairman and CEO, Cisco Systems
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 5
The Network is the Platform – Cisco’s Vision
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 6
The Network is the Platform – Evolving Needs
#CiscoPlusCA
Cu
sto
me
r R
eq
uir
em
en
ts
Data Connectivity
Secure Voice / Data Integration
Collaboration
Video Collaboration
Network Relevance
2000
2006
2004
2009
2012 +
IT as a Cost Centre IT as a Strategic Asset
The Network is the Platform
© 2012 Cisco and/or its affiliates. All rights reserved. 7 #CiscoPlusCA
Enterprise Megatrends
MOBILITY
BYOD CLOUD
SaaS | DC /V
IMMERSIVE COLLABORATION
Pervasive Video
IT EFFECTIVENESS, Service and Network Management
SECURITY, Accelerating Cyber-Threats
#CiscoPlusCA
COST CONTROL, TCO, Operational Efficiency $
The Network
– And What They Have in Common
© 2012 Cisco and/or its affiliates. All rights reserved. 8
Cisco – Architectural Alignment
#CiscoPlusCA
CLOUD
SaaS | DC / V
MOBILITY
BYOD
IMMERSIVE
COLLABORATION
Pervasive Video
Data Centre / Virtualization
Collaboration
Borderless Networks
DEVELOPMENT FOCUS, across Cisco
© 2012 Cisco and/or its affiliates. All rights reserved. 9 April24th,2012
AGENDA
Cisco’s Vision – The Network is the Platform
Aligning the Network – to the Business
Delivering Innovation – Hardware
Delivering Innovation – Software
Tying It All Together – Innovative Solutions
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 10
Protect / Utilize Assets
Reduce Business Latency
Ensure Business Continuity
React to Business Shifts
Innovation Operational Excellence
Business Priorities
Information Technology (The Network)
Aligning the Network – to the Business
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 11
Evolving the Network – with the Business
Through 1995 …
Getting everyone’s desktop on the LAN
Rise of client-server business applications
Operational anarchy in practice
The Enterprise Network
Connectivity
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 12
Evolving the Network – with the Business
Basic Control
High Availability
“Wire” Speed
Connectivity
Through 2005 …
Traffic volume and bandwidth needs expanding
Increasing LAN uptime SLAs (Five 9’s!)
Rise of the Web – GUI, servers, E-Business applications
Operational hierarchy in practice
The Enterprise Network #CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 13
The Enterprise Network
Evolving the Network – with the Business
2012 and beyond …
Access anytime, anywhere … to anything
Full protection, compliance a must
No downtime – scheduled or unscheduled
Operational autonomics in practice
Application Intelligence
Unified Network
Non-Stop Comms
Integrated Security
Virtualization Ops
Mgmt
Basic Control
High Availability
“Wire” Speed
Connectivity
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 14
TheNetworkisthePla orm
Applica onDelivery Applica onOrientedNetworking Manage
men
tServices
SecurityServices
IntegratedNetworkServices
UnifiedCommunica onsServices
MobilityServices ComputeServices
StorageServices Iden tyServices
NetworkInfrastructureVirtualiza on
SecurityProac veresponseThreatmi ga on
MobilityWiredandwireless
Iden tyIntelligenceinthenetwork
StorageReal- me eredservices
Compu ng
Unify,Simplify,Amplify
UnifiedCommunica on
RichMediaCollabora on
Storage
Security
Iden ty
UnifiedComms.
SecureMobility
Security+
Iden ty
Compu ng+
StorageCompu ng
IPNetwork
Mobility
– Supporting the Business
The Network is the Platform
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 15 April24th,2012
AGENDA
Cisco’s Vision – The Network is the Platform
Aligning the Network – to the Business
Delivering Innovation – Hardware
Delivering Innovation – Software
Tying It All Together – Innovative Solutions
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 16
Hardware Innovation – ASICs Cisco designs many custom ASICs (Application Specific Integrated Circuits) for products.
• ASICs are the “heart” of a platform – they are the base hardware that provides the necessary functionality and performance to meet today’s network requirements, and to scale to meet the network demands of tomorrow for performance, services, and flexibility.
• Designing ASICs is expensive and time-consuming – however, they provide the flexibility and performance required to address complex, demanding needs.
• Cisco’s core competency in ASICS and systems provides “vertical integration” – allowing our products to meet customer goals, and to provide unique and compelling solutions.
#CiscoPlusCA
Unique Solutions to address customer needs
Innovation in Services
Innovation in Software
Innovation in ASIC Hardware ASIC Technology
© 2012 Cisco and/or its affiliates. All rights reserved. 17
Switching Hardware Innovation – Nexus 7000
ASIC Technology
110Gbps 220Gbps 330Gbps 440Gbps 550Gbps per slot bandwidth
1 Crossbar Fabric ASIC
2 Crossbar Fabric ASIC
4
Crossbar Fabric ASIC
5
Crossbar Fabric ASIC
3 Crossbar Fabric ASIC
110Gbps/slot
110Gbps/slot
110Gbps/slot
110Gbps/slot
110Gbps/slot
Fabric Modules
#CiscoPlusCA
Optimized for the Data Centre Rich Services 10G / 40G / 100G Modules (M2 Series – 240G per slot, L2 / L3)
Rich Services 1G / 10G Modules (M1 Series – 46G / 80G per slot, L2 / L3) Unified Fabric
1G / 10G Modules (F2 Series – 480G per slot, L2 / L3, high density)
© 2012 Cisco and/or its affiliates. All rights reserved. 18
40 Gigabit Ethernet
Years of Innovation
Switching Hardware Innovation – Catalyst 6500
Supervisor-2T
Years of Innovation
40G optics FourX adapter
Services Modules
WiSM-2 (Wireless)
ASA-SM (Firewall)
NAM-3 (Net Analysis)
ACE-30 (SLB)
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 19
Switching Hardware Innovation – Catalyst 3750-X
StackPower – Unique Cisco Innovation for PoE
• Adaptable “pool of power” available to all Catalyst 3750-X switch stack members
• Provides “Zero-footprint” RPS i.e. power supply redundancy without an RPS
• Intelligent power shedding – turn off low priority PoE end devices in the event of a power supply failure
#CiscoPlusCA
Industry- Leading
Innovation for PoE
✓ ✗ Stackable up to 9 units, 64Gbps stack interconnect
Unified Stacking, behaving as a single unit (L2 / L3)
Modular, redundant, replaceable uplinks (1G/10G), fans, power supplies
Industry-Leading Stackable Switch Platform
✓ ✓ ✓ ✓ ✓ ✓ ✓
StackWise Plus
Operates as a single switch (one CLI, one STP instance, one routing instance)
✗ ✗ ✗ ✗ ✗
✗ StackPower “pool”
Redundant
Fans
Redundant Power Supplies
© 2012 Cisco and/or its affiliates. All rights reserved. 20
Switching Hardware Innovation – Nexus 2200
Distributed High Density
Edge Switching System
+
Cisco Nexus® 2000 FEX
Cisco Nexus® 2000 FEX
Cisco Nexus® 7000
+
Cisco Nexus® 5500
Virtualized Switch
. . .
• Simplified Management Model –plug and play provisioning, centralized configuration
• Line Card Portability – (N2K supported with Multiple Parent Switches – N5K, N7K)
• Unified access for any server – (100M1GE10GE FCoE): Scalable Ethernet, HPC, unified fabric or virtualization deployment
Example Deployment –
Nexus 7000, Nexus 5500, and Nexus 2200 for ToR Access
N2224TP 24 Port 100/1000M Host Interfaces
2 x 10G Uplinks
N2232TM 32 Port 1/10GBASE-T Host Interfaces
8 x 10G Uplinks (Module)
N2148T 48 Port 1000M Host Interfaces
4 x 10G Uplinks
N2248TP 48 Port 100/1000M Host Interfaces
4 x 10G Uplinks
N2232PP 32 Port 1/10G FCoE Host Interfaces
8 x 10G Uplinks
FET-10G Cost Effective Fabric Extender
Transceiver
N2248TP-E 48 Port 100/1000M Host Interfaces
4 x 10G Uplinks 32MB Shared Buffer
B22HP 16 x 1/10G Host Interfaces
8 x 10G Uplinks
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 21 Right Here in Kanata!
STANDALONE CONFIG (CRS-1 @ 320G, 640G, or 1.28Tbps) (CRS-3 @ 1.12T, 2.24T, or 4.48Tbps)
16/8/4 Linecard and PLIM slots
No Fabric chassis required
MULTI-CHASSIS CONFIG (CRS-1 @ 1.28T To 92Tbps) (CRS-3 @ 4.48T To 322Tbps)
• X (1 to 72) Line card chassis
• Y (1 to 8) fabric chassis
Taking 100G Ethernet – from CONCEPT …
to REALITY …
Routing Hardware Innovation – CRS-1 / CRS-3
Relentless expansion
of bandwidth, applications, mobility …
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 22
Routing Hardware Innovation – QFP
Scale Over 1.3 Billion Transistors
Availability Customized QoS
Services Integrated and Programmable
Instant-on Service Delivery
Low Touch Deployment
Faster Qualification
Future Proof Technology
Performance 40Gbs+ Services
QFP – The World’s Most Advanced Piece of Networking Silicon
Cisco QuantumFlow
Processor
World Class
Engineers
>100
Development
Investment
5 Years
Patents
>40
Multi-Core (40) Packet Processor
Traffic Manager (BQS)
+
Cisco IOS-XE Software
+
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 23 April24th,2012
AGENDA
Cisco’s Vision – The Network is the Platform
Aligning the Network – to the Business
Delivering Innovation – Hardware
Delivering Innovation – Software
Tying It All Together – Innovative Solutions
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 24
Cisco IOS
IOS-XE
Software Innovation – IOS-XE Evolution to the Next Generation –
same look and feel as Cisco IOS
IOS runs as its own Linux process for control plane (Routing, SNMP, CLI etc) … 32-bit and 64-bit options
Linux kernel with multiple processes running in protected memory for –
Fault containment
Re-startability
In-Service Software Upgrades (ISSU)
ASR 1000 Platform … High Availability Innovations –
Zero-packet-loss RP Failover
<50ms ESP Failover
Software Redundancy
Kernel
Chassis Manager
Interface Manager
Forwarding Manager
IOS-XE (Standby)
IOS-XE (Active)
Control Messaging
Cisco ASR 1000 Platform
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 25
Software Innovation – NX-OS
NX-OS
Integration of 3 fundamental technologies –
Layer 2 Bridging
Layer 3 Routing
SAN Switching (Storage)
Industry-Leading High Availability
Support for best-in-class Non-Disruptive ISSU
Fully Modular
Integrated Virtualization
Non-Stop Forwarding capabilities
A CLI which is IOS look & feel to maintain low learning curve
Targeted (in terms of features) primarily for the Data Centre
Storage
VSANs Zoning FCIP FSPF IVR
Layer-3 OSPF
BGP
EIGRP
GLBP
HSRP
VRRP
PIM SNMP
…
Layer-2 VLAN
STP
UDLD
CDP
802.1X IGMP
LACP CTS
…
Interface Management
Chassis Management
Kernel
Sysm
gr, P
SS &
MTS
SNM
P, X
ML,
CLI
Man
age
me
nt
Chip/Driver Infrastructure
Protocol Stack (IPv4 / IPv6 / L2)
Disabling a service:
• Releases system resources
• Removes associated CLI
• Removes associated configuration
Nexus(config)# no feature eigrp
Nexus(config)# no feature pim
Nexus(config)# no feature bgp
VDC 3
VDC 2
VDC 1
Layer 3 Protocols
OSPF
BGP
EIGRP
GLBP
HSRP
IGMP
PIM SNMP
…
VDC 1
Layer 2 Protocols
VLAN
PVLAN
UDLD
CDP
802.1X STP
LACP CTS
…
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 26 April24th,2012
AGENDA
Cisco’s Vision – The Network is the Platform
Aligning the Network – to the Business
Delivering Innovation – Hardware
Delivering Innovation – Software
Tying It All Together – Innovative Solutions
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 27
Traditional Campus Design
Solution Innovation – Virtual Switching System (VSS)
FHRP, STP, Asymmetric routing, Policy Management
Extensive routing topology, Routing
reconvergence
Single active uplink per VLAN (PVST), L2 reconvergence
Access
L2/L3 Distribution
L3 Core Traditional Design Virtual Switching System
Access
L2 / L3 Distribution
L3 Core
No FHRPs No Looped topology Policy Management
Reduced routing neighbors, Minimal L3 reconvergence
Multiple active uplinks per VLAN,
No STP convergence
Virtual Switching System-based Campus Design
#CiscoPlusCA
Resilient, Simple, Scalable
© 2012 Cisco and/or its affiliates. All rights reserved. 28
Solution Innovation – Link Encryption (802.1ae)
Cisco TrustSec Domain
MACsec Link Encryption
Identity Service Engine
1x, MAB, Web Auth
Problem – Physical access to network links are a real security vulnerability
Solution –
IEEE 802.1ae MACsec link encryption
Hop-by-Hop, wire rate, cryptographic confidentiality and integrity based on IEEE 802.1ae
cts manual SAP PMK 1234
cts manual SAP PMK 1234
Password
Password
Date of Birth
Credit Card #
01001011
011010100
11011011
11011011
#CiscoPlusCA
Enhanced Security, Network- Integrated
© 2012 Cisco and/or its affiliates. All rights reserved. 29
Solution Innovation – Easy Virtual Networks (EVN)
WAN Data
Centre
Internet Internet
Guest Access
Virtual Network
Actual Physical Infrastructure
Virtual Network
Isolated Service(s)
Virtual Network
Merged Company
Cisco EVN eases the deployment and management of Virtual Networks –
Automates VRF-Lite configuration
Simplifies device configuration
Eases troubleshooting tasks
Fully interoperable with MPLS VPN and VRF-Lite
Implemented in high-performance Campus switches and routers
Unique Cisco innovation – Patent 7,688,829
#CiscoPlusCA
Virtualized Network
Deployment
Enhanced Security,
Integrated & Simplified
© 2012 Cisco and/or its affiliates. All rights reserved. 30
L1 L2 L3 L4
S10 S20 S30 S40
S400: CE MAC Address Table
MAC IF
B 1/2
… …
MAC IF
B 1/2
A S100
“FabricPath brings Layer 3 routing benefits to flexible Layer 2 bridged Ethernet networks”
FabricPath
Easy Configuration Plug & Play Provisioning Flexibility
Switching
Multi-pathing (ECMP) Fast Convergence Highly Scalable
Routing
Solution Innovation – FabricPath
S400: FabricPath Routing Table
Switch IF
… …
S100 L1, L2, L3, L4
Switch ID space: Routing
decisions are made based on the FabricPath routing table
MAC address space: Switching based on MAC address tables
Classical Ethernet (CE) 1/1
A B
1/2
B
S100 S200 S300 S400
S100 400 A B
FabricPath
ROUTING SCALABILITY, SWITCHING SIMPLICITY #CiscoPlusCA
Extended Layer 2
Reach and Scale
Limits Spanning Tree
Scope and Impact
© 2012 Cisco and/or its affiliates. All rights reserved. 31
IP / MPLS WAN
Solution Innovation – OTV
OTV OTV
IP A IP B DC West
DC East
IP C
DC South
OTV
VLANs 100-109
VLANs 100-109
OTV allows for multi-point Layer 2 connectivity between DC sites,
without L2 loops or STP interaction
VLANs 100-109
Overlay Transport Virtualization (OTV) provides simplified, multi-point L2 bridging between multiple DC sites –
Extremely simple configuration
Optimized unicast and multicast traffic flows
Operates over IP transport between sites (does not require WAN MPLS transport)
Isolates Spanning Tree interaction between sites
Provides resiliency and fault tolerance
Unique and powerful Cisco solution – supported on Nexus 7000 and ASR 1000
#CiscoPlusCA
Simplified Multi-Point Data Centre Interconnect
© 2012 Cisco and/or its affiliates. All rights reserved. 32
Solution Innovation – HQoS QFP enabled
The ASR 1000 provides very powerful and flexible QoS capabilities – enabled in hardware via the QFP
Example – Hierarchical QoS (HQoS)
With HQoS, an interface can be shaped to a “sub-rate” value below the actual physical interface speed – Then, within that shaped bandwidth, multiple traffic classes can be defined and used … including priority queuing and per-application bandwidth controls on traffic classes
This is ideal for WAN circuits where the actual available WAN bandwidth is less than the WAN handoff interface speed
#CiscoPlusCA
Flexible, QoS, at
Hardware Speeds
© 2012 Cisco and/or its affiliates. All rights reserved. 33
Cisco Mobility Innovations
Capacity
Media Rich Applications
System Management
Pervasive
Self Healing and Optimizing
Mission Critical
Hotspot
“Nice to Have”
Solution Innovation – Wireless Mobility
Up to 30% Improved Performance
Better coverage for mobile devices compared to competitors
ClientLink
CleanAir Proactive and automatic interference mitigation
Self-Healing in 30 Seconds
Perfect 5.0 MOS Score for Video Reliable multicast, stream prioritization, resource reservation
Video Stream
What It Does …
AIRQUALITY PERFORMANCE
BEFOREWirelessInterferenceDecreases
ReliabilityandPerformance
PERFORMANCEAIRQUALITY
AFTERCleanAirMi gatesRFInterference
ImprovingReliabilityandPerformance
What It Is …
100
63
97
20
90 35
― Proac ve,always-onmonitoring
― Detailed,hardware-baseddatacollec oninASIC
― Wi-Fiandnon-Wi-Fiinterferencedetec on
― Interferenceimpactandloca onacrossen resystem
― Historicaltroubleshoo ngdata
Detect|Classify|Locate|Mi gate
Industry’sFirstChip-LevelProac veandAutoma cInterferenceProtec on
What It Is …
BEFOREBeamNotDirectedTowardsLegacy
A/GClientResul ngInLowerPerformance
WirelessClientPerformance
AFTERBeamDirectedTowardsClient
Resul ngInBe erPerformance
802.11a/g
802.11n
BeamStrengthX BeamForming802.11a/g
802.11n
AdvancedBeamFormingTechnologytoImproveClientDevicePerformance
What It Does …
BEFOREClient-linkDisabled
WirelessClientPerformance
AFTERClient-linkEnabled
LowerDataRates HigherDataRates
What It Is …
What It Does …
― Cannotdelivermul castvideooverRFatscale
― Videooverloadsnetworkanddegradesotherapplica onperformance
― Unableto
deliverbusiness-qualityvideo
VideoStreamingWithoutReliableMul cast
AP
WLC SWITCH
POORPERFORMANCE POORPERFORMANCE
AP AP AP
POORPERFORMANCE
StreamingVideoChallenges–RFLimita ons
― Mul casttoUnicastconversionatswitch
― CallAdmissionControlforclientsa achingtoAPs
― Queuepriori za onforvideosessions
POORPERFORMANCE
AP
GOODPERFORMANCE
AP
SWITCHWLC
AP AP
GOODPERFORMANCE
GOODPERFORMANCE
StreamingVideoSolu on–CiscoVideoStream
BEFORENoResourceReserva on,Degraded
VoiceandVideo,CannotDeliverMul cast
AFTERStreamPriori za on,ResourceReserva on,
ReliableMul castOverWireless
GlobalEnterprise
CEOMee ngM&A
Nego a onSportsEvent CEOMee ng
M&ANego a on
SportsEvent #CiscoPlusCA
Delivering Solutions for a Mobile Workforce
© 2012 Cisco and/or its affiliates. All rights reserved. 34
Solution Innovation – Canadian R&D
#CiscoPlusCA
Halifax:• DevelopedMastersinEngineering(Internetworking)atDalhousieUniv.
O awa:
• CRS,ASR9000&IOS-XRdevelopment• ASR1000Hardware&So waredevelopment• SPBroadband&WiFiEngineering
Toronto:• CiscoVideoscapeCMSdevelopmentviaExtendMedia
• DMNEngineering
Winnipeg:• Collabora onInnova on&ResearchCenteratUWinnipeg
Vancouver:• VideoEncodingtechnologiesviaSA
© 2012 Cisco and/or its affiliates. All rights reserved. 35
Traditional Campus Design
Solution Innovation – In Ottawa
#CiscoPlusCA
Key Facts • Established in 1998 with acquisition of Skystone and later Stratum One • Specializing in Next Generation Routing • 300+ Engineers working across the routing groups • $8B+ in equipment & SW shipped since 1998 • 55+ patents or patents pending
Technology Programs • C12k Line Cards & ASICs • CRS Line Cards and ASICs • IOS XR SW Features • IOS XE SW Features • L3 VPN • L2 VPN • BNG • Mobility • WiFi • NG Routing HW & SW
Development Activities • System Architecture • ASIC / Linecard design • Optical integration • Software Development • Software Test • System Test • Product Marketing • Standards leadership –
40GE, 100GE, and beyond
CRS-3
ASR 1000
ASR 9000
© 2012 Cisco and/or its affiliates. All rights reserved. 36
Traditional Campus Design
Solution Innovation – Videoscape … Strategy
Unified experience beyond TV
Universal Guide SP Customized UI and UX
Unified experience beyond Android &
Apple devices
Quality of Experience
QoE
Multi-screen, cloud services
Integrated & Consistent Experience
Infinite Content Sources
Managed & Unmanaged
Networks
Managed & Unmanaged
Devices
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 37
Solution Innovation – Videoscape … Architecture
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 38
Solution Innovation – VMS Engineering
#CiscoPlusCA
• Developmentlabestablishedin1996
• Specializingin:
• Digitalcontentmanagement
• Encryp onandEn tlement
• AssetWorkflow
• Next-genEPG
• Worldwidecustomerbaseincluding--AT&T,Verizon,Telstra,ONET,KoreaTelecom,Bell,etc.
• 24So wareEngineersinToronto(16developers,8QA)
• PerformanceandScalinglab
• AgileandTestDrivenDevelopmentMethodologies
• DevelopmentTechnologies:
• JavaEnterpriseEdi on6–Seam,jBPM,JSF,ESB,etc.
• JBoss5
• Oracle&SQLServer
© 2012 Cisco and/or its affiliates. All rights reserved. 39
Solution Innovation – DMN Engineering
#CiscoPlusCA
Key Facts
• Established in 1983 – Cisco’s oldest engineering site in continual operation • Specializing in broadcast video encoding, satellite receivers and control systems • 120+ Engineers working across the group • $1B+ in equipment shipped since 2001 • 40+ patents and 30+ patents pending • Cisco award winning development systems
Technology Programs
• Integrated Satellite Receivers and Decoders • 700,000+ receivers shipped since 2001
•Broadcast Video Encoders • 30,000+ encoders shipped since 2001
•PowerVu Network Control Systems • 40 % of the Primary Distribution market runs on PowerVu
Development Activities
• System Architecture • Chip/Board/Mechanical design • Embedded/System / Management software design • System verification
PowerVu Network Control System
D9854 Integrated Satellite Receiver Decoder
D9036 Modular Encoding Platform
© 2012 Cisco and/or its affiliates. All rights reserved. 40
Experience + Demo Centre Evergreen Brick Works Technology and innovation in historic Brownfield site
downtown Toronto; Centre for Green Cities
Solutions Centre Cisco Solutions and Innovation Lab Bringing eco-system of partners, customers, and influencers to co-create,
validate, and commercialize solutions for sustainable communities
Solution Innovation – Canada Innovation Centre
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 41
Solution Innovation – CVD and SBA CVD = Cisco Validated Design
SBA = Smart Business Architecture
Systems and solutions that are – - designed - tested - and documented
to facilitate and improve customer deployments
CVD and SBA testing and documentation incorporate a wide range of technologies and products into a complete tested solution that have been developed to address customer business needs –
Design Guides
System Assurance Guides
Application Deployment Guides #CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 42
The Issues of a Fragmented Approach
Integration shifts from equipment vendor to network operator
Lowest common feature support
New features and services slower and more costly to roll out
Less reliable, lower performance, and poor support
Français
Deutsche
Pусский
Greater management overhead
Good Trade!
Feature X!
High Speed!
Low Price!
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 43
Cisco – The Value of the Architecture
Value-Add Integration Features
Architectural Leadership
WLAN
Wireless Innovations
Management
Enhanced Visibility
IP Comm
Network-Enabled Provisioning
Switching Routing
Baseline Features
Industry Compliance
802.1p/q 802.1s 802.3af PIM IGMP
SNMP RMON I / II TFTP MIB I / II
802.11 a/b/g/n 802.3af
ACLs SSH / SSL 802.1x QoS
Security
Self-Defending Network
Industry Leadership
Unique Supporting Features
NSF / SSO Integrated Security
CDP Aux VLAN IBNS
#CiscoPlusCA
Mobility
End-to-End
Deliverable by Cisco
© 2012 Cisco and/or its affiliates. All rights reserved. 44
Cisco – Supporting and Driving Standards
VRRP 802.3af
DLSw 802.1q
LLDP
IPFix MPLS
802.1s
802.3ad
Cisco employees chair over 20 IETF working groups and are on IEEE committees Cisco – Contributing to Standards
RSRB HSRP
Inline Power
CDP
ISL
NetFlow
Tag Switching
MISTP
EtherChannel
IOS SLA
DAI, DHCP Snooping
StackWise
ISSU
GOLD
EEM
More ...
IOS- XE
1990 1995 2005 2000
Cisco – Technology Innovator
$5 billion+ R&D investment annually
16,000+ engineers in 10 global labs
Over 100 companies acquired
More than 8,600 patents – 900+ in 2011 alone
#CiscoPlusCA
© 2012 Cisco and/or its affiliates. All rights reserved. 45
Cisco – Moving Networking Forward
#CiscoPlusCA
Over$5billionofannualR&Dinvestmenttodevelopnewproducts
Morethan16,000developmentengineersworkinginlabsworldwide
ArchitecturalExper se–SmartBusinessArchitectureandCiscoValidatedDesigns
IntegratedPla orms
Innovator
Broad-basedSolu ons
Best-of-BreedSupport