technology, communication & you!
DESCRIPTION
TRANSCRIPT
By: Jasmine Reed
Technology, Communication & YOU! Navigating Social Media
• Employers are increasingly using Social Media (SM) to recruit employees
• LinkedIn and Facebook lead the pack as recruiting sources
• Existence of a Hidden Job Market
• Job seeker and resource staff need to be able to navigate (SM) effectively
What are the Facts…
• Exists through Social Media Networks
• Primarily a referral network based on recommendations
• Used to identify and engage top candidates in a professional capacity
The Hidden Job Market:
• Relevance to the Job Seeker:
• Not being Connected means… • Missed key opportunities to engage
• Missed promotion queues
• Lack if knowledge of more and more of the available job market
• Relevance to the Employer: • Increased awareness of the organization
• Increased traffic to website
• Greater favorable perceptions of the brand
• Able to monitor conversations about the organization
• Able to develop targeted marketing activities
• Better understanding of customers perceptions of their brand
• Improved insights about their target markets & potential employees
• Identification of positive and negative comments
• Increase in new business
• Identification of new product or service opportunities
• Ability to measure the frequency of the discussion about the brand
• Early warning of potential product or service issues
Relevance:
• The LinkedIn JOB Insider:
• Needs to be downloaded as add-in
• Partnership with Career Builder and Monster
• Informs you of connections you have with persons at Companies associated with positions you’ve applied for.
• LinkedIn Company Pages:
• Company's now have pages with career sections
• Identify connections within the company
• Handy for accessing the unadvertised jobs available
• Lists previous employees and employers
• The Find Jobs Feature:
• Accessed through the main dashboard
• Displays listed Job Openings
• Openings match listed qualifications
• Quick links for more information
• Advanced Search:
• Located with Find Jobs Page
• Allows for keyword Search
LinkedIn:
• LinkedIn Answers
• Good place to make connections
• Anyone can post and others can answer
• Opportunity to build credibility with knowledgeable answers
• Responses are linked to profiles
• Provides inside information about you
• LinkedIn Connections:
• Networking
• Available openings at connections places of business
• Introductions your/their “in”
• LinkedIn Groups:
• Find Join and create groups related to your occupation
• Networking with those who are “in” your field
• Often first place positions are advertised
LinkedIn Continued…
• More Information…
• Updates can include links to other websites
• Ability to follow people associated with companies
• Ability to be followed
• Companies are announcing jobs here and links to their company site
• Used for providing customer service
• Good for Branding
• Recommended for professional positions and high tech industries
• Tweets with Job Openings
• Twit job search (http://twitjobsearch.com)
• Follow different companies
• #Hashtags
• Used to organize information
• Searchable
• Most Popular
#careerchat
#hireFriday
Twitter: The 140- character Micro-Blogging tool
• Features status updates indicating a job search
• Messaging personal networks
• Job Leads & Future contacts
• Likeable Career Pages
• Facebook Add ins:
• Branch Out (http://Branchout.com)
• Can grow or stunt your marketability
Facebook:
• Check your privacy settings
(You control what people see)
• Reintroduce yourself with a more professional out look
• Focus photos on volunteering and professional activity
• Feature links and highlight s about your interest (professionally)
• Like company pages and those of professional groups
• LinkedIn :
• Be sure you have a complete profile
• Highlight qualifications and value you bring
• Current photo is a must
• Linking your profiles from other SM sites gives a more complete picture of you.
• Get recommended
• Add skills tags to increase your search-ability
• Use your profile to demonstrate knowledge and interest
• Tweet about your industry
• Network and connect to initiate professional Discussions
Helpful Hints:
• For Job Seekers:
• Opportunity to be informed
• Target your resume and cover letter
• Connect to key people
• Increase your ability to demonstrate value
• Gain insight to interviewers and their affiliations
• Employers
• The opportunity to get to know you before making what can be a very large investment.
In Sum: Social Media is a Evil
• Slideshare (http://www.slideshare.net)
Free presentation sharing site- PowerPoint friendly
• Youtube (http:// www.youtube.com) Upload you 30-60 second elevator speech and link to SM sites
• Vimeo (http://www.vimeo.com)
Upload you 30-60 second elevator speech link and link to SM sites
• WIkiSpaces (http://www.wikispaces.com)
Allows you to embed online presentations from all of the above including documents and scans of resumes, cover letters, awards, degrees, and certificates.
Other Online Portfolios:
• 12 Major Business Benefits Of The Social Media Revolution
http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/
• Social Networking Sites
http://jobsearch.about.com/od/networkingsites/a/networkingsites.htm
• Social Media for One-Stop Career Center Frontline Staff: Supporting Job Search and Improving Customer Service
http://www.heldrich.rutgers.edu/publications/publication-types/research-brief
• Five Social Media Tips for Job-Seekers
http://www.dailyfinance.com/2011/01/19/job-seekers-tips-social-media/
Sources:
Video Tutorials: Click the boxes below to view tutorials
@Social Networking
@twitter #Facebook
GO Forth & NETWORK!