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1 Technologies Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager

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Page 1: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Technologies Toward Intelligent Mobile

and Connecting Devices

Ivan H.P. Lin,

Sr Segment Marketing Manager

Page 2: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Scalability and Efficiency in a Connected World

From Sensors to Servers From sensors to servers From sensors to servers

Page 3: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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170M x86 Devices

180M ARM Devices

5 Years Of Change in Mobile Computing

2009

239M x86 Devices

1.64Bn ARM Devices

2014

*Number of laptops, tablets and smartphones, combined ARM and Gartner data

Page 4: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Changing The Face of Computing

Page 5: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Software development tools

Physical IP – Design of

the building blocks of

the chip

Processor and

Graphics IP – Design

of the brain of the

chip

Power Mgmt

Bluetooth

Cellular Modem

WiFi

SIM

GPS Flash Controller

Touchscreen

& Sensor Hub

Sensor Hub

Camera

Apps Processor

ARM Technology

Advanced consumer products are incorporating more and more ARM technology –

from processor and multimedia IP to software

Page 6: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Smartphones

Page 7: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Connecting the World

Almost 7 Billion mobile subscriptions with ARM-

powered mobile devices*

Over 2.5 Billion smartphones currently in use

1.4 Billion ARM-powered smartphones shipped in 2014

Wearables revolution happening on ARM

Tablets out-shipping laptops

240 Million ARM-powered tablets shipped in 2014

ARM is the compute architecture of the world

Almost 90% of the mobile compute* devices shipped in 2014

were ARM-powered

*Source ITU *Percentage of laptops, tablets and smartphones

Page 8: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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ARMv8-A Architecture, Mobile Leadership in 2015

Asus

Pegaus X002 Elephone

P6000

Huawei Honor

4X

Huawei

Ascend Y550

Lenovo

A858T

Lenovo

Lemon K3

Lenovo

Sisley S90

Lenovo

Vibe X2 Pro

LG

Flex 2

HTC

Desire 510

HTC

Desire 820

Meizu

M1 Note

Oppo

R5

Oppo

1105

Samsung

Galaxy A7

Samsung

Galaxy Mega 2

Samsung

Galaxy Note 4

Vivo

X5Max

Xiaomi

Redmi 2

Just some of the ARMv8-A architecture-based phones announced so far

Unsubsidized price estimates* from <$100 to $750

*Pricing information from www.gsmarena.com

Page 9: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Accelerating the Pace of Innovation

2009 Display 5x

Camera 4x

Connectivity 20x

Sensors 3x

Video 34x

CPU 17x

GPU 40x

Memory Bandwidth 16x

2014

By Creative Tools. Watermark removed by User:Ainali [CC BY 2.0

(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

Large crisp display with

vivid colors

The

smartphone is

your camera

Broadband performance

True 4K experience with

advance multimedia features

Enabling concurrency and

enhanced user experience

Console-class

performance,

GPGPU

Sophisticated always on multi-

sensor context and context

awareness

Page 10: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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LTE Market Update February 2015 Global mobile data traffic grew 69% in 2014

reaching 2.5 exabytes per month*

Online video is the biggest contributor to mobile

traffic volumes, constituting over 55 percent of total

mobile data traffic in 2014*

Almost half a billion mobile devices (497M) and

connections were added in 2014*

Total mobile subscriptions are expected to reach

9.3 billion in 2018

Average smartphone data usage grew 45% in 2014

to 819MB/month/user*

As of today there are over 373M LTE subscriptions

566 LTE networks in commercial service in 166 countries

158 LTE1800 networks in 76 countries making Band 3 a key enabler for roaming

48 TD-LTE Networks deployed and in commercial service

LTE subscriptions predicted to reach 1.6billion by 2018

Source: GSA, July 2014 * Source: Cisco visual networking index

Page 11: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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LTE Becomes Mainstream

Source: GSA, Jan 2015

Page 12: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Do Anything, Anywhere, Anytime

Page 13: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Battery life

Cost

Slimmer and sleeker

form factors Performance

Thermal design

Features

Capabilities

Delivery Requires Innovation Throughout the SoC and Device

Page 14: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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ARM IP Suite Delivering 2016 Premium Mobile Experiences

Enabling innovation on the most

advanced process nodes

Highest performance

ARM Cortex® CPU

Next generation ARM CoreLinkTM

Cache Coherent Interconnect

Premium configurations of Mali video

and display processors Complements ARM big.LITTLETM

enhancing energy efficiency

Highest performance and most

energy-efficient ARM MaliTM GPU

Page 15: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Faster web, multimedia

and signal processing

Why ARMv8-A 64-bit Architecture in Mobile?

Ground up new architecture

Preparation for larger memory devices

For multitasking with large content sets

2x NEON SIMD performance

Accelerate multimedia and DSP functions

2x double floating point performance

Accelerate web technologies

16x crypto acceleration

Securing your device

Full 32-bit support

ARMv8-A

64-bit architecture

Performance

Through Architecture

Security all the way to

the glass

More usable memory

Seamless support for

today’s mobile ecosystem { / }

Page 16: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Tablets and Beyond

Page 17: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Traditional View Of The Tablet Market

Tablet growth has slowed

Rise of the “Phablet”

Slower replacement rate

Content focused use cases

This is not how we look at the market

Page 18: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Consumers want thin and light

Tablets delivered this

Consumers want 10+ hour battery life

Tablets delivered this

Consumers want to do more

Form factor innovation will deliver this

Form Factor Innovation

Sony

Xperia Z4 Source: Sonymobile.com

Acer

Chromebook Source: Acer.com

ASUS Chromebook Flip

Source: Asus.com Alcatel

POP10

Source: Alcatelonetouch.com

Page 19: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Productivity Applications on Android

Microsoft Office

Multi window and keyboard support

Jide Inc – Remix OS

Software Innovation

Page 20: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Wearables

Page 21: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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ARM® Technology Driving Innovation in Wearables

Page 22: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Wearables - An Extremely Diverse Market

Lifestyle Office Extreme sports

Health Elderly Professional Teenagers Pets

Kids Sports

Animals

Industrial

Extremely diverse market that is addressed by the ecosystem around ARM processors

Page 23: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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3

3

5

6

8

8

9

12

13

14

18

22

23

Web

Search

Calendar

News and Alerts

Camera

Alarm

Social Media

Gaming

Music

Other

Checking Time

Voice Call

Messaging

Compelling Use Cases Will Drive Wearables

Mobile Users Reach to Phone ~150 Times a Day

Source: Tomi Ahonen Almanac 2013

Page 24: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Wearables

Standalone Devices Companion Devices Tethered Embedded Deeply Embedded

Embedded OS Rich OS

Peripheral Autonomous Compute

Wearables: Rapidly Evolving Based on Experience

Always aware, lowest-power High-efficiency performance, constrained power budget

Page 25: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Farming

Environmental

Energy Grid

Home Automation

Identity &

Tracking

Transportation

Building

Management

Connected

Car

Social &

Local

Healthcare

Even More Opportunities for Impact

Billions to Trillions of Sensors

Connectivity Efficiency Productivity Security

Page 26: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Little Data Enables Big Data

BIG DATA Little Data

End-to-End Security, Web, Data Objects & Management

IP and Web to the edge

mbed Device Server mbed OS IoT Service or App

Page 27: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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ARM Cortex-M

-based MCU

mbed Ecosystem

• Partners

• Developers

• Enabled Services

• Enabled Products

mbed Device Server

• Free and commercial versions

• Application data and device management

• Growth market access for cloud platforms

and operators

mbed OS

• Free for use on ARM architecture

• Leading connectivity standards

• Productivity, minimized costs

• Built-in management

• Security

Page 28: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Connectivity Security Management Efficiency Productivity

Page 29: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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mbed OS C++ APIs

mbed OS Roadmap 2015

Communication Management

Applications Community

Libraries

Application: CoAP, HTTP, MQTT

Security: TLS, DTLS

Sensors Radio

IPv6, 6LoWPAN IPv4

Cryptobox

Asset Protection, Crypto, Key Management, Secure Bootloader

ARM Cortex-M

-based MCU

CMSIS-Core Drivers

Minimize time-to-market

Low-power by design

Complete security solution

Top connectivity standards

Built-in device management

Tasks

Event Framework

CMSIS-DAP

Device Management: LWM2M

Page 30: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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mbed Device Interface - Open Web Standards

mbed Device Server

Directory and Subscription

Application Transfer Protocols – CoAP, HTTP, MQTT

Security Protocols – DTLS, TLS

Security, Admin and Multi-tenancy

mbed Device Server API

Device Management and Data Flows - RESTful and Publish/Subscribe

Straightforward integration

Periodic connectivity support

Complete managed security

Leading open standards

Lightweight management

Page 31: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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Application Application Application

Common foundation with mbed OS

Basic Wearables Smart Cities Smart Home

Provisioning

Security

OS + Drivers

Provisioning

Security

OS + Drivers

Provisioning

Security

OS + Drivers

Key connectivity standards with mbed OS

Common OS and Connectivity Across Markets

Zigbee IP-NAN Sub-GHz

BT Smart

Thread BT Smart

Connectivity Connectivity Connectivity

Page 32: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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The mbed Partner Ecosystem

Cloud Partners

Ecosystem Partners

Silicon Partners

Page 33: Technologies Toward Intelligent Mobile and … Toward Intelligent Mobile and Connecting Devices Ivan H.P. Lin, Sr Segment Marketing Manager 2 Scalability and Efficiency in a Connected

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The ARM ecosystem has changed mobile computing

The Smartphones is your primary compute device

New use cases will continue this trend

Evolution beyond the tablet

Driven by form factors and new software

Wearables a new diverse and innovative market

ARM Ecosystem at the heart of this diversity and innovation

Mbed OS allows fast access and for Time-to-market

WW 90k+ and growing developer community

Differentiate your products by adding value around mbed OS

Summary