Technologie als Motor,nicht als Mühlstein:

IT für Startups

Markus Kempkes

Wer ist das?

Map Business to IT StrategyWhat does it mean

Which are my markets / products / services / channels / partners?

Which are the capabilities / things / people I need to have to achieve this?

How much resources / money / time do I have for this?

Why is it important?

It helps you to define the things you need to do in IT

It helps you to prioritize: “beauty vs. duty”

It helps you to define limiting assumptions and boundaries

How can I do it?

Series of workshops with or without external help / facilitation

What does it mean

Which Applications do I need?

What is the required / desired / nice-to-have functionality of the application?

What is the level of control and ownership, which I need?

How much is this application related to my core business value / intellectual property?

Why is it important?

You understand what you need to do by yourself

an outsourcing partner can develop for you

a product supplier can sell you

How can I do it?

Define your business units / processes / functional requirements / features

Try to get it in the Cloud for free or rented

Try to buy a product

If you can’t buy it, try to outsource it

If you can’t outsource if, do it yourself

Application Strategy

Infrastructure StrategyWhat does it mean

Which Infrastructure do I need?

Which are my strategic platforms / languages / databases / integration technologies?

Can start small and cost effective (pay as you go)

Can scale up and out as my business grows (1 to 10.000.000 users)

Enterprise level support available (24x7, around the globe)

Will be around in 10 years (solid vendor, market leader quadrant)

Is supported by many suppliers (sufficient supply, hiring area, university supply)

Why is it important?

You will learn to thing big

not transform your “hobby skills” or “personal taste” into your strategic platform choices

layout the baseline for long growth

avoid a very! painful learning curve and a business continuity risk

How can I do it?

Design for 20x capacity

Implement for 3x capacity

Deploy for ~1.5x capacity

Choose mainstream, proven, solid vendors

Choose IAAS / PAAS where ever possible

Starting2-3 founders / 100€ per month

Intranet & Wiki 0,00€

eMail & Collaboration

0,00€

Internet & Phone

19,90€

CRM(2 User, Group)

32,40€

NotebookBring your own!

0,00€

ALM / SCM / Tools

8,00€

Database (5GB)

18,50€

eShop 12,00€

CMS 10,00€

ServerMicro Edition, 1st year)

0,00€

ALM / SCM / Tools

38,00€

Database (MultiServer)

229,00€

eShop(MultiServer)

included

CMS(MultiServer)

included

Server(MultiServer)

included

When the Business Angel rings twiceTeam of 10 / 800€ per month

Intranet & Wiki 72,50€

eMail & Collaboration

included

Internet & Phone(VDSL50)

45,00€

CRM(3 User, Professional)

210,00€

Notebook(10x600€)

180,00€

ALM / SCM / Tools

700,00€

Database (6xMultiServer, 2 Datacenter)

1.374,00€

eShop included

CMS included

Server included

And the company is buzzing50 employees / 7.500€ per month

Intranet & Wiki 950,00€

eMail & Collaboration

included

Internet & Phone(3xVDSL50)

135,00€

CRM(20 User, Professional & Service)

2.800,00€

Notebook(50x1.000€)

1.500,00€

Staffing the DevTeamDomain of Expertise Employee Freelancer Local Partner Nearshore Partner

Benefit Keep control Work on premise, some control, easy to replace

Work on premise, fix price packages, warranties

Fix price packages, warranties, joint ventures,

lower cost

Risk Not easy to find, not easy to replace

Attrition, IP leakage Long-term commitment, price pressure

Language and distance, learning curve

Project Management

Cost: 300-450€Availability: Low

Cost: 700-900€Availability: Medium

Cost: 800-1000€Availability: Low

Cost: 350-450€Availability: Very LowSolution Architecture

Web Design

Don’t do(only KEY developers)

Cost: 300-500€Availability: Medium

Cost: 400-800€Availabilty: High

Cost: 150-250€Availability: High

Software Development

Testing

Operations & Support

My 5 cents

You don‘t choose plattforms, you choose ecosystems

You prefer commodity over cutting edge technologies

... unless it gives you a competitive advantage

You learn to partner and outsource right from the beginning

Don‘t over-engineer!

Vielen Dank

... any questions?