TECHNICALAUTHORSHIPIN PRACTICE

My experiences from growing a technology blog

and writing a bookPetri Kainulainen

1.1. Why YOU THINK that you cannot

write a blog?

TECHNICAL AUTHORSHIP IN PRACTICE

You cannot write

but you probably

aren’t as good as

good as your hero. You cannot

write,

Stop comparing yourself

with famous writers.

Don’t be afraid of making

grammar mistakes.

Choose a language that

feels good to you.

The more you write, the

better you become.

You cannot write

You have

no time

but only if you

really want to

You have

no time,

Book a Regular Writing Slot

Rules: use this time for writing

code, doing pre study, or writing

a blog post.

No exceptions are allowed.

No social media. If you a have

no self-control, use Anti-Social.

You have

no time

You have

nothing to say

getting good ideas is

easy, if you are ready to

have a lot of bad ideas You have

something to say

Write down all ideas (no matter

how silly it is) - eliminate bad

ideas.

Leverage your work, readers,

and other blogs

Solved a problem at work? Your

reader asks a question? Want to

leave a comment to a blog post?

=> Write a blog post

You have

something to say

No one reads your blog

(not even your mother)

but you can grow

an audience

no one reads your blog

(not even your mother),

At first

Ensure That Search Engines Find

Your Content, learn at least basic

SEO

Write catchy titles. Add

descriptive meta descriptions.

Make Your Content Easy to

Share. Add social sharing buttons

to your blog posts and resource

pages.

Market Your Posts on Social

Media.

no one reads your blog

(not even your mother)

At first

SO,there goes

your excuses…

2.2. Why BOTHER?- cause surprising things

can happen

TECHNICAL AUTHORSHIP IN PRACTICE

SURPRISING (OR FUNNY)things that have happened to me

A customer told he found thisgreat Spring blog

A customer told he found thisgreat Spring blog

Turns out it´s my blog

I have been offered

more than one

book deal

I have been offered

more than one

book deal

Publishers must be

desperate

I get free books in return of book reviews.

I get free books in return of book reviews.

Don´t have time for all of them

3.3.What I learned from

WRITING A BOOK

TECHNICAL AUTHORSHIP IN PRACTICE

IT ´S HARD WORK(and probably overrated)

Publishers are

ALWAYS LOOKING

for new authors

YOU ARE the (only) one who markets your book

You are not going to make all

the MONEY you thought you

would

IF YOU DECIDE TO WRITE A BOOK ANYWWAY

Write an outline

Set a realistic schedule

Get your own reviewers

Don’t be afraid to suggest changes if it makes the

book better

Start marketing your book before it is published

SO,that is what…

TECHNICALAUTHORSHIPIN PRACTICEis

Story and content:

Petri Kainulainen, @petrikainulaine

Slides and visuals:

Timo Sorri, @sorsiusmaximus