techneur #casestudy2 (1)

7/23/2019 TechNeur #CaseStudy2 (1)

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#CASESTUDY2FACEBOOK



● Facebook. Invented by Harvard com!ter "cence "t!dent $ark %!ckerb

c(a""mate" Ed!ardo Savern )orked on b!"ne""' D!"tn $o"kovt+ a" Andre) $cCo((!m a" a &ra*c art"t' and C*r" H!&*e".

● T*e )eb"te )a" or&na((y and bre,(y ca((ed Facema"*.

● Second year "t!dent' )*en *e created t*e Facema"* )eb"te. H" "en"e o

to create t*e "te a" a tye o, -*ot or not- &ame ,or Harvard "t!dent".

● Hacked nto Harvard" "ec!rty net)ork and )*ere *e coed t*e "t!dent

by t*e dormtore" and !"ed t*em to o!(ate *" Facema"* )eb"te.

/. 0*at "arked t*e ,o!ndn& o, Facebook1 0*o )a" nvo(ved motvated t*em1



● Facema"* "*!t do)n by Harvard eec".

● $ark %!ckerber& ,aced c*ar&e" o, breac* o, "ec!rty' vo(atn& coyr&*t"'

ndvd!a( rvacy ,or "tea(n& t*e "t!dent *oto" *e !"ed to o!(ate t*e

● He a("o ,aced e!("on ,rom Harvard Unver"ty ,or *" acton". Ho)ever'

)ere event!a((y droed.

● $ark %!ckerber& re(a!nc*ed )t* a ne) )eb"te -T*e Facebook-.

2. 0*at c*a((en&e" dd t*e ,o!nder" overcome to b!(d t*e b!



● S day" (ater' $ark %!ckerber& ,aced tro!b(e )*en t*ree Harvard "enor"'

0nk(evo""' Ty(er 0nk(evo""' and Dvya 3arendra' acc!"ed %!ckerber& o, dea" ca((ed Harvard Connecton and !"n& t ,or T*e Facebook.

● 0nk(evo""' 0nk(evo""' and 3arendra (ater ,(ed a (a)"!t a&an"t %!ckerb

t*e matter )a" "ett(ed o!t o, co!rt.

2. 0*at c*a((en&e" dd t*e ,o!nder" overcome to b!(d t*e b!



● U"er Frend(y 3at!re

● Better nter,ace

● So!rce o, n,ormaton

● Entertanment

● S*arn& Oton"

● 3o Ad!(t Content

● To notc* Sec!rty

4. 0*at make" Facebook Stand5o!t1 0*at " Facebook6" com

advanta&e" comared to ot*er "oca( net)orkn& rovder".



7emarkab(e a""et.●

Facebook " t*e "te ,or "tartn& t*e b!"ne"".● T*e (at,orm 8F9: o, deve(on& a ne) a(caton.● Eerenced em(oyee" ,rom t*e b& comane".● $ore nve"tor" to Facebook.

;oneer t*nkn&.● <a!nc*n& more ne) ,eat!re".● Connectn& eo(e".● ;(at,orm ,or t*rd arty a(caton.

=. 0*at do yo! t*nk " Facebook mo"t remarkab(e a""et1 Co!oneer t*nkn&' a ne) )ay o, don& b!"ne""e"' a ne) tec*nrod!ct or "ervce"1



3e) tec*no(o&y

● ;artner"* )t* Skye to rovde a vdeo > voce ca((n&.● Introd!ce an mob(e a(caton Facebook.● A((o) t*rd arty (a!nc*ed )t* Facebook.

;rod!ct or "ervce"● $e""en&er' eo(e can c*at amon& t*er ,rend" n t*er Facebook acco!nt● ,bF!nd"' t*e "!cce"",!( nve"tor" rovde" a ,!nd to a"re a(caton dev● ;a&e $ana&er' rod!ct t*at o,,er b!"ne"" artner (ke advert"er".

=. 0*at do yo! t*nk " Facebook mo"t remarkab(e a""et1 Co!oneer t*nkn&' a ne) )ay o, don& b!"ne""e"' a ne) tec*nrod!ct or "ervce"1



● Facebook " t*e oeratn& "y"tem ,or eo(e" (ve"

● Facebook contn!e" to overcome m"take"

● Facebook " *enomena((y ro,tab(e

?. 0*at make" Facebook an attractve oort!nty ,or nve"tm



@Team

● Fa( to a""emb(e a team o, *&*(y "k((ed en&neer" and com!ter

)*o"e eert"e "an" a broad ran&e o, tec*nca( area".

@Fnanca(

● Fa( to retan e"tn& !"er" or add ne) !"er".

● , (eve( o, en&a&ement )t* Facebook decrea"e" ' ,nanca( re"!(t

b!"ne"" may be "&n,cant(y *armed.

● Facebook &enerate a "!b"tanta( maorty o, reven!e ,rom adver

(o"" o, advert"er"' or red!cton n "endn& by advert"er" )t* F

co!(d "ero!"(y *arm t*e b!"ne"".

. Ident,y t*e Facebook maor r"k" n eac* o, t*e"e cate&oretec*no(o&y' market' team' and ,nanca(. 7ank order" t*em.



@$arket

● T*e market rce o, common "tock may be vo(at(e or may dec(ne' and t*ab(e to re"e(( t*er "*are" at or above t*e nta( !b(c o,,ern& rce.

● S!b"tanta( b(ock" o, tota( o!t"tandn& "*are" may be "o(d nto t*e market

erod" end' a" ,!rt*er de"crbed n S*are" E(&b(e ,or F!t!re Sa(e. I, t*

"!b"tanta( "a(e" o, "*are" o, common "tock' t*e rce o, common "tock co

@Tec*no(o&y

● $""n& t*e Boat on $ob(e ,a( to "tea(" attenton and *eart" o, !"er".

● Facebook !"er &ro)t* and en&a&ement on mob(e devce" deend !on e,

oeraton )t* mob(e oeratn& "y"tem"' net)ork"' and "tandard" t*at t*

contro(.

● $ay not be "!cce"",!( n &ro) and ,!rt*er monet+e t*e Facebook ;(at,orm

. Ident,y t*e Facebook maor r"k" n eac* o, t*e"e cate&oretec*no(o&y' market' team' and ,nanca(. 7ank order" t*em.



ST7E3GTH

● One o, t*e to and (eadn& "oca( net)orkn& "te"

● U"er ,rend(y

● By an!ary 2//' Facebook comr"ed m((on !"er" aro!nd t*e )or(d

0EAK3ESS

● ;rvacy I""!e"● Innovatve "te" c*an&n& n t*e (ook o, Facebook t*at !"er ,ace )*(e oe

● Avera&e (oad tme are "(o)

J. Create a S0OT ana(y"" ,or Facebook.



O;;O7TU3ITY

● Imrove rvacy "tr!ct!re

● Soca( net)orkn& "te !"n& a ce(( *one

● U"er can "*are t*er mortant n,ormaton t*ro!&* Facebook

TH7EATS

● Facebook " not tec*nca((y cometent to be tr!"ted

● Facebook make" t ncredb(y d,,c!(t to tr!(y de(ete !"er acco!nt

● Facebook " a b!((y

J. Create a S0OT ana(y"" ,or Facebook.



A "trate&c b!"ne"" too( t*at *e(" b!"ne""e" eva(!ate t*e comettvene"" and

o, a market. T*e " ,orce mode( rovde" an nd!"try5ve) and ana(y+e" " ● Cometton In,ormaton re&ardn& re"ent cometton

● 3e) Entrant" In,ormaton re&ardn& t*e ea"e )t* )*c* ne) cometto

t*e market

● End U"er"> B!yer" In,ormaton re&ardn& t*e b!yer"6 ab(te" to a,,ect

● S!(er" T*e n!mber and tye o, "e((er"

● S!b"tt!te" T*e ea"e by )*c* a rod!ct or "ervce can be "!b"tt!ted

● Com(ementary ;rod!ct" T*e mact o, re(ated rod!ct" and "ervce" a(

market

9. Create t*e S Force" $ode( o, Facebook.



● Comettor"

T*e comettor" ,or Facebook c!rrent(y are ,rom Goo&(e. On 3ovember 2

,o!nded t*e OenSoca( )*c* a("o an a(caton (at,orm . Soon a,ter' Y

$ySace oned Goo&(e to ont(y ,o"ter t*e deve(oment o, OenSoca(.

● 3e) entrant"

T*e t*reat o, ne) entrant" )*o )ant to enter t*e "oca( net)ork " very (Facebook " t*e b&&e"t "oca( net)orkn& "te )t* 2 m((on eo(e acc

va a mob(e eac* day and t )(( be d,,c!(t ,or t*e ne) entrant" "oca( n

to &et to a (ace )*ere Facebook *a" reac*ed.




● End !"er">b!yer"

For Facebook' t*e advert"er and t*e !"er" are t*er c!"tomer. T*e advertayn& Facebook to !"e t*e (at,orm. In Febr!ary 2//' t*e 0a(( Street o

t*at n t)o year" Facebook6" "*are o, on(ne d"(ay ad" "!r&ed to /4. e

ercent o, t*e US market )*c* reac*ed L99.9 b((on n 2/. $oreover' b

t*e (ke t*ey a((o) ot*er !"er" to "*are )t* t*er Facebook ,rend" on a

rod!ct t*at t*ey )*c* ncrea"e n advert"n& e,,ectvene"".

● S!(er"

By an!ary 2//' Facebook comr"ed "ome m((on !"er" aro!nd t*e )

Facebook ,eat!re" "!c* a" t*e (ke"' ntere"t' re,erence" and recommend

t*e rec"e n,ormaton abo!t t*e !"er".




● S!b"tt!te"

T*e t*reat o, "!b"tt!te" " moderate. Ot*er "oca( net)ork "!c* a" $ySaBeyond Ork!t' 7en7en' Cy0or(d and T)tter )*c* " very "m(ar to Faceb

t*reat. Ho)ever' "evera( o, t*e"e net)ork" can on(y be !"ed by t*e o!(

or&n co!ntre" !n(ke Facebook )*c* *a" !"er" a(( over t*e )or(d and t*

(ar&e"t "oca( net)ork.

● Com(ementary ;rod!ct"

T*e mact o, Facebook and "ervce" a(ready n t*e market "read M!ck(y

net)ork "!c* a" $ySace and Frend"ter are *!rtn& a" many !"er" are ")

Facebook )*c* make" Facebook t*e (ar&e"t "oca( net)ork no)aday".




THE E3D

techneur #casestudy2 (1)

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