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2014-2018 Sample - Luxury Massage Chair Market in the US

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2014-2018 Luxury Massage Chair Market in the US

01. Market Research Methodology

Market Research Process

TechNavio identifies the key opportunities in leading markets and develops various

methodologies for data collection and analysis. The micro, meso, and macroeconomic

indicators of the market are studied to ascertain the dynamics of the market.

Research Design

TechNavio’s reports are based on in-depth qualitative and quantitative analyses of various

markets. Qualitative analysis involves the application of various projection and sampling

techniques, whereas quantitative analysis involves primary interviews, surveys, and vendor

briefings. The data thus gathered is validated through experts' opinions. Based on research

results and technical insights, TechNavio analysts refine the existing methodologies to analyze

the various aspects of the market.

Exhibit 1: Market Research Methodology

Source: TechNavio Analysis

Luxury Massage

Chair Market in the

US



TechNavio analysts gather inputs from various vendors and industry experts and verify the

information collected with databases, financial reports, industry papers, and various other

secondary sources. The impact of global economic conditions and other macroeconomic

indicators are also considered while assessing the market.

Research Methodology

TechNavio analysts have adopted primary as well as secondary research techniques to

ascertain the size and vendor landscape of the Luxury Massage Chair Market in the US. The

information is obtained using a combination of the bottom-up and top-down approaches,

besides using in-house market modeling tools. The data is then corroborated with data obtained

from various market participants and stakeholders across the value chain, including vendors,

service providers, distributors, re-sellers, and end-users.



02. Executive Summary

Market Size

Revenue Unit Shipment

2013: US$ XXX

2018: US$ XXX

2013: XXX

2018: XXX

Market Growth Rate

Revenue Unit Shipment

2014: XXX percent

2018: XXX percent

2014: XXX percent

2018: XXX percent

CAGR Revenue: XXX percent

Unit Shipment: XXX percent

Key Customer Segments Non-commercial Customers Sector

Key Market Drivers

Increased Health Benefits

Driver 2

Driver 3

Increased Demand for Privacy

Key Market Challenges

Lack of Customization

Challenge 2

Challenge 3

Key Market Trends

Increased Innovations in R&D

Trend 2

Trend 3

Increased Luxury Massage Chairs with Sensor Control

Key Buying Criteria

Cost

Ease of Use and Functions

Portability

Warranty

Key Vendors

Family Inada Co.

Fujiiryoki

Osaki Massage Chair

Panasonic Corp.



03. Scope of the Report

03.1 Market Overview

This report covers the present scenario and the growth prospects of the Luxury Massage Chair

market in the US for the period 2014-2018. To calculate the market size, the report considers the

unit shipments and revenue generated from the sales of luxury massage chairs in the US.

The report also presents the vendor landscape and a corresponding detailed analysis of the four

key market vendors. In addition, it discusses the major drivers that influence the growth of the

market and the challenges faced by vendors and the market at large. The report also outlines

the key trends emerging in the market, which will contribute to the growth of the market during

the forecast period.

03.2 Product Offerings

Some of the products offered by the major vendors in the Luxury Massage Chair market in the US

are listed below:

Company Products Offered

Family Inada Duet HCP-WG1000

Cube Plus HCP-WF30

3S HCP-S333

Embrace Deluxe HCP-N333

Zero-HCP G900

YUMERPBO HCP-R100

Sogno HCP-10001

STRATUS HCP-709

CIRRUS HCP-708

Fujiiryoki EC-3600 SKY LOUNGE

FJ-4900 CYBER-RELAX

EC-3700 CYBER-RELAX

EC-3800 CYBER-RELAX

FJ-4600 CYBER-RELAX

FJ-4800 CYBER-RELAX

Osaki Massage Chair Osaki OS-Pro Intelligent

Osaki OS-2000 Combo Zero Gravity Massage Chair



OS-PRO MARQUIS - Zero Gravity Massage Chair

OS-7200CR - Zero Gravity Massage Chair

OS 3000 CHIRO, OS-3D Pro Dreamer - Zero Gravity Massage

Chair

Osaki OS 7200H

Osaki OS 7075R

Osaki OS 4000

Osaki OS 1500

Panasonic EP-MA70 Thermal

EP30007Kx

EP30005

EP-MA10

EP1285



04. Introduction

A luxury massage chair is designed for easily getting a massage at home, in the office, or hotel

and at the suitability of the user. A massage chair saves time and cost in visiting massage

centers every day. There are two types of massage chairs available in the market: traditional

massage chairs and robotic massage chairs.

Exhibit 2: Massage Chairs by Type


Massaging chairs available in the market vary tremendously in price, style, and intensity, from

cheap "vibrate only" chairs to full intensity shiatsu models.

The Luxury Massage Chair market in the US is expected to grow at a CAGR of 7.54 percent

during the forecast period. Massage chairs have widely attracted the market because of their

numerous benefits. They help to relax users at home after a long day of hard work. People

working from home also prefer massage chairs because they not only increase the comfort level



but also help in preventing conditions such as weight gain, high blood pressure, and asthma.

Therefore, luxury massage chairs are becoming very popular among consumers.

The Luxury Massage Chair market in the US is driven by many growth factors, one of which is the

increased health benefits that massage chairs provide. A massage chair not only relaxes and

rejuvenates the body but also helps to prevent conditions such as high blood pressure,

depression, poor circulation, and anxiety. Its cost-effectiveness in the long term is another major

driver of the Luxury Massage Chair market in the US.

Note: Information included in this sample are extracts of the full report.

04.1 Key Questions Answered in this Report

What will the market size be in 2018 and what will be the growth rate?

What are key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by key vendors?

What are the strengths and weaknesses of each of these key vendors?



05. Market Landscape

05.1 Market Size and Forecast

The Massage Service market in the US was valued at US$ XXX in 2013, and is expected to reach

US$ XXX by 2018, growing at a CAGR of XXX percent.

Exhibit 3: Massage Service Market in US: 2013-2018 (US$ billion)

Actual exhibits are available in full report only


The Massage Service market in the US is one of the largest parts of the Healthcare market in the

US. It offers many employment opportunities for massage therapists in a variety of ways.

According to the BLS, there was a XXX percent growth in the category of outpatient care

centers, which includes massage therapists. About XXX percent of massage therapists worked in

a healthcare setting in 2012.




06. Market Growth Drivers

Some of the major drivers of the Luxury Massage Chair market in the US are discussed below:


Driver 2

Driver 3

Driver 4


The increased work pressure has resulted in increased cases of stress. Most of the conditions are

stress related, which can lead to weight gain, high blood pressure, depression, poor circulation,

and anxiety. The change in lifestyle and rise in the standard of living of people have increased

their health consciousness making them opt for stress-buster activities. Consumers are highly

attracted toward luxury massage chairs because of the increased health benefits they provide.

Massage releases good hormones such as endorphins, and serotonin, which promote deep

relaxation and de-stressing of the mind.




07. Market Challenges

Some of the major challenges confronting the Luxury Massage Chair market in the US are

discussed below:


Challenge 2

Challenge 3


Massage chairs do not cover the entire body. These chairs follow a particular encoding to

provide massage, and therefore are unable to reach some locations that are not specified in

their program. In a table massage, the therapist can address the tensions and soreness

effectively as required. Thus, issues related to customization are expected to affect the revenue

in the Luxury Massage Chair market in the US during the forecast period.




08. Market Trends

Some of the major trends emerging in the Luxury Massage Chair market in the US are discussed

below:


Trend 2

Trend 3

Trend 4


The Luxury Massage Chair market in the US is witnessing an increased expenditure by vendors on

their R&D activities. The market is witnessing many innovative applications and solutions. Vendors

are working to increase the features of the massage chair and its effectiveness. In addition,

vendors are working to reduce the cost of upgrades and maintenance. Also, the rapidly

changing technologies and the changes in consumer preferences are forcing the vendors to

deliver innovative chairs.




09. Vendor Landscape

09.1 Competitive Scenario

The Luxury Massage Chair market in the US is driven by growing concerns toward hygiene and

rise in living standards. Depending upon the area to be massaged, there are different types of

massage chairs available in the market. Developments in massage chair technology and

improvements in the efficiency of massage chairs are expected to increase the demand for

luxury massage chairs in the US during the forecast year. Therefore, to survive and succeed in the

intensely competitive environment, it becomes imperative for the vendors in the market to

distinguish their products and service offerings through a clear and unique value proposition.

09.1.1 Key News

July 16, 2014: Osaki announces new Osaki OS-3D Pro Intelligent for luxurious massage chairs

February 2014: Panasonic receives four awards in the 2013 Energy Conservation Grand Prize,

two in the Product and Business Model category, and two in the Energy-saving Activities

category

February 2014: Panasonic develops the first loudspeaker using a diaphragm that is made

with plant opals in bamboo leaves




01. Executive Summary ......................................................................................... 1

02. List of Abbreviations ......................................................................................... 2

03. Scope of the Report ........................................................................................ 3

03.1 Market Overview ......................................................................................... 3

03.2 Product Offerings......................................................................................... 3

04. Market Research Methodology .................................................................... 5

04.1 Market Research Process ........................................................................... 5

04.2 Research Methodology ............................................................................. 5

05. Introduction ....................................................................................................... 7

06. Massage Service Market in US: Overview ................................................... 9

06.1 Market Size and Forecast........................................................................... 9

06.2 Demographics of US Population .............................................................. 9

06.3 Facts about Consumers of Massage Therapy ..................................... 11

06.4 Massage Service Users (Generation, Gender, Education,

and Income) .............................................................................................. 12

06.5 Clients for Massage Services ................................................................... 13

07. Luxury Massage Chair Market in US: Market Landscape ....................... 16

07.1 Market Overview ....................................................................................... 16

07.2 Market Size and Forecast......................................................................... 16

07.2.1 By Revenue ................................................................................................. 16

07.2.2 By Unit Shipment ........................................................................................ 17

08. Working of a Massage Chair ....................................................................... 20

08.1 Five Forces Analysis ................................................................................... 22

09. Buying Criteria ................................................................................................. 24

10. Market Growth Drivers ................................................................................... 25

11. Drivers and their Impact ............................................................................... 27

12. Market Challenges ........................................................................................ 28

TABLE OF CONTENT



13. Impact of Drivers and Challenges .............................................................. 29

14. Market Trends .................................................................................................. 30

15. Trends and their Impact ................................................................................ 32

16. Vendor Landscape ........................................................................................ 33

16.1 Competitive Scenario............................................................................... 33

16.1.1 Key News ..................................................................................................... 33

16.2 Market Analysis 2013 ................................................................................. 33

16.3 Other Prominent Vendors ........................................................................ 34

17. Key Vendor Analysis ...................................................................................... 36

17.1 Family Inada ............................................................................................... 36

17.1.1 Key Facts ..................................................................................................... 36

17.1.2 Business Overview...................................................................................... 37

17.1.3 Recent Developments ............................................................................. 37

17.1.4 SWOT Analysis ............................................................................................. 38

17.2 Fujiiryoki ........................................................................................................ 39

17.2.1 Key Facts ..................................................................................................... 39


17.2.3 SWOT Analysis ............................................................................................. 40

17.3 Osaki Massage Chair ................................................................................ 41

17.3.1 Key Facts ..................................................................................................... 41


17.3.3 Product Segmentation ............................................................................. 42

17.3.4 Recent Developments ............................................................................. 43

17.3.5 SWOT Analysis ............................................................................................. 43

17.4 Panasonic ................................................................................................... 44

17.4.1 Key Facts ..................................................................................................... 44

17.4.2 Business Description .................................................................................. 44

17.4.3 Business Segmentation ............................................................................. 45



17.4.4 Revenue Segmentation by Business ...................................................... 47

17.4.5 Sales by Geographical Segmentation .................................................. 48

17.4.6 Business Strategy ........................................................................................ 49

17.4.7 Key Developments .................................................................................... 50

17.5 SWOT Analysis ............................................................................................. 51

18. Other Prominent Vendors ............................................................................. 52

18.1 Cozzia USA .................................................................................................. 52

18.2 Human Touch ............................................................................................. 52

18.3 Infinite Creative Enterprises ..................................................................... 52

18.4 Johnson Health Tech ................................................................................ 53

19. Other Reports in this Series ............................................................................ 54



Exhibit 1: Market Research Methodology ..................................................... 5

Exhibit 2: Massage Chairs by Type ................................................................. 7

Exhibit 3: Massage Service Market in US: 2013-2018 (US$ billion) ............. 9

Exhibit 4: US Population: 2012-2013 (million) ............................................... 10

Exhibit 5: Average Age of US Population: 2000-2060 (units in

years) ................................................................................................. 11

Exhibit 6: Consumer Use of Massage Services in US: 2002-2012 .............. 12

Exhibit 7: Massage Services Availed by Men and Women in

US: 2011-2012 ................................................................................... 13

Exhibit 8: Types of Clients for Massage Services ........................................ 14

Exhibit 9: Reasons for Receiving Massage in US in 2012 ........................... 15

Exhibit 10: Luxury Massage Chair Market in US: 2013-2018 (US$

million) ............................................................................................... 16

Exhibit 11: Luxury Massage Chair Market in US: 2013-2018

(thousand units) .............................................................................. 17

Exhibit 12: ASP of Luxury Massage Chair: 2013-2018 (US$) ......................... 18

Exhibit 13: Table Massage versus Chair Massage ....................................... 19

Exhibit 14: Comparison of Popular Luxury Massage Chairs in US ............. 35

Exhibit 15: Osaki Massage Chair: Product Segmentation 2013 ................ 42

Exhibit 16: Business Segmentation of Panasonic ......................................... 45

Exhibit 17: Revenue Segmentation of Panasonic 2013 .............................. 47

EXHIBITS


2014-2018

Sample - Luxury Massage Chair Market in the

US

Exhibit 18: Revenue Segmentation of Panasonic by Geography

2013 ................................................................................................... 48


2014-2018


US

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Global Electronic Packaging Market 2014-2018

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Global Built-in Dishwashers Market 2014-2018

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Global Toys and Games Market 2014-2018


2014-2018


US

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reliable, but we make no representation as to its accuracy or completeness. Any

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Reproduction without written permission is completely forbidden.

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