tech trends in retail€¦ · millennials are actually the most likely generation to prefer to make...

TECH TRENDS IN RETAIL THE EXPECTATION OF SAME-DAY DELIVERY WHEN SHOPPING ONLINE Millennials are more likely to make a purchase online if there is a same-day delivery option compared to other generations. MILLENNIALS GEN-X BABY BOOMERS The option of same-day delivery is significantly more important to parents of children under 18 than nonparents. 50 percent of parents expect the option of same-day delivery when making a purchase online, compared to just 36 percent of nonparents. THE EXPERIENCE OF SHOPPING IN-STORE Millennials are actually the most likely generation to prefer to make purchases in a store, 72 percent compared to 65 percent of Gen Xers and 68 percent of boomers. In addition, millennials are much more likely than other generations to enjoy shopping in a store or mall with others, compared to Gen-Xers and boomers. THE USE OF MOBILE WALLET TECHNOLOGY One in three millennials agree that making purchases with a mobile wallet (e.g., Google Wallet, Apple Pay, Visa PayWave, etc.) is important to them, compared to only 21 percent of the total survey population. Similarly, parents with children under 18 living in their household are nearly twice as likely to feel that making purchases with a mobile wallet is important. MILLENNIALS GEN-X BABY BOOMERS MILLENNIALS 72% GEN-X 65% BABY BOOMERS 68% MILLENNIALS SURVEY © 2015 Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates. All Rights Reserved. Coldwell Banker Commercial Affiliates fully supports the principles of the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker Commercial and the Coldwell Banker Commercial Logo are registered service marks owned by Coldwell Banker Real Estate LLC. VIEW METHODOLOGY

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TECH TRENDS IN RETAIL

THE EXPECTATION OF SAME-DAY DELIVERY WHEN SHOPPING ONLINE

Millennials are more likely to make a purchase online if there is a same-day delivery option compared to other generations.

MILLENNIALS GEN-X BABY BOOMERS

The option of same-day delivery is significantly more important to parents of children under 18 than nonparents.

50 percent of parents expect the option of same-day delivery when making a purchase online, compared to just 36 percent of nonparents.

THE EXPERIENCE OF SHOPPING IN-STORE

Millennials are actually the most likely generation to prefer to make purchases in a store, 72 percent compared to 65 percent of Gen Xers and 68 percent of boomers.

In addition, millennials are much more likely than other generations to enjoy shopping in a store or mall with others, compared to Gen-Xers and boomers.

THE USE OF MOBILE WALLET TECHNOLOGY

One in three millennials agree that making purchases with a mobile wallet (e.g., Google Wallet, Apple Pay, Visa PayWave, etc.) is important to them, compared to only 21 percent of the total survey population.

Similarly, parents with children under 18 living in their household are nearly twice as likely to feel that making purchases with a mobile wallet is important.

MILLENNIALS GEN-X BABY BOOMERS

MILLENNIALS 72%

GEN-X 65%

BABY BOOMERS 68%

MILLENNIALS SURVEY

© 2015 Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial A�liates. All Rights Reserved. Coldwell Banker Commercial A�liates fully supports the principles of the Equal Opportunity Act. Each O�ce is Independently Owned and Operated. Coldwell Banker Commercial and the Coldwell Banker Commercial Logo are registered service marks owned by Coldwell Banker Real Estate LLC.

VIEW METHODOLOGY

https://www.cbcblueprint.com/public/DatasheetTechTrendsRetail2015.pdf

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