tech trends and library services in the digital age kathryn zickuhr pew research center @kzickuhr...

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Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

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Page 1: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Tech trends and library servicesin the digital ageKathryn ZickuhrPew Research Center

@kzickuhr @pewinternet @pewresearch

Page 2: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

About the Pew Research Center

• Non-partisan “fact tank” in Washington, DC, made up of seven projects

• Does not promote specific technologies or make policy recommendations

Website: www.PewResearch.org

Twitter: @PewResearch

Page 3: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

About our libraries research

Three phases:

I. State of reading

II. Library services

III. Typology

Three-year grant from theBill & Melinda Gates Foundation to study the changing role of public libraries in the digital age

Page 4: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

More: libraries.pewinternet.org

About our libraries research

Nationally representative telephone surveys

–Landlines and cell phones

–English and Spanish

–Americans ages 16 and older

Page 5: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

% of adults ages 18+ who go online

Internet use over time

14% (1995)

82%(2012)

Page 6: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

#1

Page 7: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

About two-thirds of adults in the United States have home broadband

14% (1995)

Page 8: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

#2

Page 9: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Over half of all adults in the United States use social networking sites

65% of internet users ages 18+ use social networking sites like Facebook

. . . including 87% of those under 30.

Page 10: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

#3

Page 11: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Americans are increasingly mobile

88% of adults have a cell phone

(95% of adults under 30)

46% of adults have a smartphone

(66% of adults under 30)

17% of cell phone owners say they go online “mostly” with their cell phone.

Page 12: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Gadget ownership (18+)

88% of adults 18+ have a cell phone

61% have a laptop computer

58% have a desktop computer

46% have smartphones

31% have a tablet computer

26% have an e-reader

Page 13: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Teens and technology

95% of teens 12-17 use the internet

93% have a computer (or access to one at home)

78% have a cell phone

37% have smartphones

23% have a tablet computer

More: bit.ly/teenstech2013

Page 14: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Aggregator/Synthesizer

Organizer Network node Facilitator

Imagining the“librarian of the

future”

Page 15: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

How are Americans using public libraries?

Page 16: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

A majority of Americans (ages 16+) used a public library in the past year

Page 17: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Books & browsing still centralAmong those who visited a library in-person in the past year, the % who did the following activities

AT THE LIBRARY

Page 18: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

What Americans say it is important for libraries to offer

Page 19: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

E-reading is on the rise

As of 2012…

23% of those 18+ read an e-book, up from 16% in 2011

5% of those 16+ have borrowed an e-book from library in the last year

% who read a book in each format in the past year

Page 20: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

62% of Americans say they do not know if their library lends out e-books.

This includes 58% of library card holders.

???

Page 21: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

40% of American adults (18+) own either a tablet or an e-reader

Page 22: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

AT THE LIBRARY

Technology & media use at the libraryAmong those who visited a library in-person in the past year, the % who did the following activities

Page 23: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

What Americans say it is important for libraries to offer

Page 24: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

AT THE LIBRARY

Libraries as community spacesAmong those who visited a library in-person in the past year, the % who did the following activities

Page 25: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

What Americans say it is important for libraries to offer

Page 26: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

What does this mean for libraries?

Page 27: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Libraries’ evolving roles

Providing access to information – and guidance:

– Access to tools (computers, internet)

– Access to information resources (books, media, databases)

– How to use tools

– How to find & verify information

Page 28: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Libraries’ evolving roles

Providing access to information – and guidance:

– Access to tools (computers, internet)

– Access to information resources (books, media, databases)

– How to use tools

– How to find & verify information

Page 29: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

71% of teens with home computer access say the laptop or desktop they use most often is one they share with other family members.

Page 30: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Libraries’ evolving roles

Providing access to information – and guidance:

– Access to tools (computers, internet)

– Access to information resources (books, media, databases)

– How to use tools

– How to find & verify information

Page 31: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Libraries’ evolving roles

Providing access to information – and guidance:

– Access to tools (computers, internet)

– Access to information resources (books, media, databases)

– How to use tools

– How to find & verify information

Page 32: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Libraries’ evolving roles

Providing access to information – and guidance:

– Access to tools (computers, internet)

– Access to information resources (books, media, databases)

– How to use tools

– How to find & verify information

Page 33: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Sources students are “very likely” to use in a typical research assignment, according to teachers*:

• Google / search engine (94%)• Wikipedia (75%)• YouTube / social media (52%)• Their peers (42%)• Spark Notes, Cliff Notes (41%)• News sites of major news organizations (25%)• Print or electronic textbooks (18%)• Online databases such as EBSCO or JSTOR (17%)• A research librarian at school or public library (16%)• Printed books other than textbooks (12%)• Student-oriented search engines like Sweet Search (10%)

* According to middle and high school AP & NWP teachers

Page 34: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Libraries’ evolving roles

Providing access to information – and guidance:

– Access to tools (computers, internet)

– Access to information resources (books, media, databases)

– How to use tools

– How to find & verify information

• More complicated research queries

• Databases / “beyond search engines”

• New literacies

• All types of information

Page 35: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Libraries’ evolving roles

“[Our strength is] connecting the community with technology and knowledge.”

“A warm, welcoming and friendly space is hard to find these days”

More: bit.ly/libthoughts

Page 36: Tech trends and library services in the digital age Kathryn Zickuhr Pew Research Center @kzickuhr @pewinternet @pewresearch

Our library researchers:

Lee Rainie - @[email protected]

Kathryn Zickuhr - @[email protected]

Kristen Purcell - @[email protected]

http://libraries.pewinternet.org