Mahindra War Room 2014 Cloud Computing Caselet

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MAHINDRA INFORMATION TECHNOLOGY SECTOR TECH MAHINDRA - CLOUD COMPUTING BUSINESS CASELET

Mahindra Group’s Information Technology Sector comprises of two companies - Tech Mahindra and Bristlecone along with 42 subsidiaries and associates. This caselet is one of two optional caselets for Tech Mahindra. BUSINESS BACKGROUND Tech Mahindra (TechM) is one of the top 5 Indian IT Services Providers. A specialist in IT Applications Development & Management, Engineering Services outsourcing, IT Infrastructure Management, BPO, digital transformation, consulting and business re-engineering solutions; TechM services 632 customers across the globe. TechM annualized revenues are USD 3.2 billion with 92,000+ professionals across 51 countries. TechM services customers and is a leader in Telecommunications, Manufacturing, Automotive, Aerospace, BFSI, Energy and Healthcare Industry segments. TechM has a goal to grow exponentially, achieving USD 5Billion annualized revenues by end 2015, be relevant to and transform organizations to become Digital Enterprises. LIVE BUSINESS CHALLENGE: CLOUD COMPUTING STRATEGY ‘Cloud’ Technology has set the world abuzz with interest - cloud computing is considered the next big thing in the global IT Industry. Cloud computing offers several types of business models - Cloud as technology, Cloud as a service offering or Cloud as a channel. Cloud Computing brings several benefits - enabling organisations to save up to 30% in costs, increasing reach to customers globally, reducing time to market for new products and so on. The overall market size comprising all IT related cloud is estimated to be USD 210 Billion currently, and is expected to grow at a CAGR of 17.6%, reaching USD 555 Billion by 2020, led by Public Cloud services. Tech Mahindra aspires to be in the forefront of cloud computing, realising exponential growth by riding the cloud computing wave. Evolve a Cloud Computing Strategy for Tech Mahindra to realise revenues of USD 1 Billion in cloud by FY17, by growing exponentially. What capabilities does Tech Mahindra need to succeed in Cloud Computing? What are the specific gaps in capabilities that may exist today? How should Tech Mahindra fill these gaps? Which specific market discontinuities should Tech Mahindra address and which are the opportunities that they are best positioned to take advantage of? Which customers should Tech Mahindra target? Show specific examples in B2B, B2C or B2G segment that is proposed. Which specific needs do you propose for Tech Mahindra to fill, and what should Tech Mahindra’s value proposition to these customers be? How should Tech Mahindra build its competitive advantage over other service providers and how should they articulate their USP to potential customers, beyond just “charging lower prices”? What should Tech Mahindra build, buy or partner to achieve the goal?