Your Guide to Understanding Tech Buyers on LinkedIn

global tech-minded professionals who make up 30% of LinkedIn’s total audience

WHAT DO TDMs ENGAGE WITH?They’re more likely to prefer:

IndustryTrends

Thought Leadership

Colleagues’Activity

They share content

48% more than others

Their content is shared 69% more than others

TDMs are more likely to be part of

a group

TDMs are more likely to follow other

Company Pages

Groups, Company Pages and InMail are all part of a well-balanced tech content diet:

With LinkedIn’s insights, you can easily, and efficiently, target and engage tech buyers at the right time with the right content.

Key targeting demographics: Job functionSeniorityCompany size

ActivityLocationCompany (important for ABM)

Key takeaways for tech decision makers:

Top IT products/services the tech buying committee plans to purchase within the next 12 months: hardware, enterprise software, networks, consulting, outsourcing and security applications

The buying committee’s top destination for content is the vendor’s website, followed by blogs, forums, discussion boardsand social media

Nearly 90% of companies are currently

in the market for an IT solution within the next year

IT buyers are 67% more likely to consider a vendor who educates

at each stage of the decision process

WHO ARE TODAY’S TECHNOLOGY DECISION MAKERS?

WHAT ARE THEY INTERESTED IN?

WHY ARE THEY COMING TO LINKEDIN?

WE CRUNCHED THE NUMBERS

LINKEDIN HAS 5 MILLION

and found that this group was diverse, highly engaged,

and consuming content across multiple devices.

ENGINEERINGIT

WHO’S ENGAGED?The most popularjob functions within the tech demographic on LinkedIn are:

But the others you should be keeping an eye on are:CIO/CTOBusiness ownerSalespersonFounder/partnerProject manager

Information technology generalistManufacturing/mechanical engineerSoftware developerTechnology managerBusiness/corporate strategist

5 tech companies best utilizing LinkedIn marketing abilities:

35%are at entry level andusing LinkedIn to stay

informed on IT news and companies/influencers

66%are senior level or higher,

using LinkedIn for content, employment, recruitment

and research

TDMs receive more group views than the

average user

73%36%38%

are more likely to engage

are more connected

TECHNOLOGY DECISION MAKERS (TDMs)

HELPFULINSIGHT

actively look for insightful research and data on LinkedIn in order to inform purchases.

Tech decision makers aren’t just executives

With LinkedIn’s help, you can use a more accurate, hyper-targeted and meaningful way to reach your audience. Find out more about

how LinkedIn can help you engage with a broad range of tech buyers and decision makers today!

WHAT DOES THIS MEAN FORTECH MARKETERS IN 2017?

Tech decision makers are popular:

They’re 43% more likely to access LinkedIn via mobile – is your site optimized?

HOW ARE THEY ENGAGING? 62%

mobile83%desktop

These stats verify:Regularly updating your Company PageSharing and posting thought-provoking content Utilizing LinkedIn’s InMail distribution capabilitiesCreating updated job opportunities for TDMs

Tech professional homepages receive 50% more views than the normal active user

Tech-related InMail is viewed

36% more than the average

active member’s content

HELPFULINSIGHT

45%

are more likelyto visit LinkedIn

30%

members engaged on theLinkedIn Tech Content Feed

18M+

Small companies are 42% more active

Larger brands are 57% more active

Across company levels, tech has an impact:

42% 57%

48% 69%

36% 50%

31%

67% 90%

58%

HELPFULINSIGHT

Data cited reflects LinkedIn platform data pulled and reported October 2016