tech 101 for retail
DESCRIPTION
A fun 15min presentation covers the parts of a PC, why the processor matters and why you should always recommend Intel. Designed for Retail Sales People in APAC.TRANSCRIPT
DID YOU KNOW
11 million* PC’s SOLDin APAC 2008
*Source: GfK Asia
Probably by some of YOU
You are
here because you are in
the
PC business.
We’re in the PC BUSINESS too.
We’re PASSIONATE about PC’s.
We are PASSIONATEabout technology
Today.Quick 15mins
FUN.
PostA Comment
or send us
an email
3 topics in
15mins
1. TECHNOLOGY IS SIMPLE.
2. THE PROCESSOR MATTERS MOST.
3. INTEL INSIDE IS ALWAYS YOUR FIRST STEP
1.Technology is SIMPLE
1.START
WITH THE PC
LIKE A PERSON
A PC IS A SYSTEM
Made up of
many parts
PROCESSOR is BRAINS
=
BRAINS DO CALCULATIONS
SOFTWARE ARE TOOLS
=
MEMORY IS WORKSPACE
=
BIGGER TOOLS FOR
BIGGER JOBS
BIGGER TOOLS NEED MORE WORKSPACE
MORE WORKSPACE MEANS
MORE MEMORY
UPGRADES:1. MORE MEMORY 2. NEW SOFTWARE 3. FASTER PROCESSOR
MORE HANDS MEAN FASTER WORK
CACHE IS HANDS
=
BRAIN HANDS DESK TOOLS
CPU.CACHE.
MEMORY. SOFTWARE.
THE SYSTEMINTERCONNECT
IS LIKE A
HIGHWAY
(FSB) LESS LANES ARE SLOWER
(QPI) MORE LANES ARE FASTER
=
CHIPSET IS THE TRAFFIC DIRECTOR
CHIPSET, NERVOUS SYSTEM
POWEROFF
HARD DRIVE a FILING CABINET
=
MORE GB’S
=MORE
STORAGE
QUICKER ACCESS means LESS WAITING
SOLID STATE DISC DRIVES
are FASTER
SOUND AND PICTURES…
…YOU HAVE A CHOICE
SEPARATED
INTEGRATED
SEPARATED OR INTEGRATED?
INTERGRATED
decreases POWER USEshrinks device SIZEdecreases COST
integrated inside
GRAPHICS PROCESSOR is a PAINTER
=
light and shadow
=
SOUND PROCESSOR is the ONE MAN BAND
MOTHER BOARD is the SKELETON
=
ALL THE PIECESfit together
LIKE A SYSTEM
BRAIN HANDS DESK TOOLS
CPU.CACHE.
MEMORY. SOFTWARE.
NERVOUS SYSTEMFILING CABINETPAINTERMUSICIAN
CHIPSET.HARD DRIVE.
GRAPHICS.SOUND.
BRAINS
TRAFFIC CONTROLLER
WORK SPACE
HANDS
HIGHWAY
MUSICIAN, PAINTER
SEPERATED PAINTER
SEPERATED MUSICIAN
HARDDRIVECONNECTOR
1.You end up
with this
TO DO AMAZING THINGS
FOR YOU AND ME
DID YOU KNOW
in 2009
USD$7 BILLIONin 32 nanometer
factories
Fab 32
92 thousand square meters
56,083square meters
CLEAN ROOMfull of bunny ‘people’
that’s 3 football fields of clean room
with 122 kms conduit
…914 kms wiring
and 65,751 cubic meters
concrete
SINCE 1971Intel introduced18 GENERATIONSOF PROCESSORS
MANY DIFFERENT PROCESSORS
2.CPUMATTERS the MOST
The Processor matters most in the system.
A QUICK
HISTORYLESSON
6 FOOT TALL MAN=
2 BILLION*
nanometres
* Actually it’s 1,828,800,000 but what’s a few million nanometres between friends?
1971Intel® 4004
10,000 nm
1971Intel® 4004
0.000000108 GHz2,300 transistors
1993Intel® Pentium® Processor
800 nm
1993Intel® Pentium® Processor
0.066 GHz3.1 million transistors
2008Intel ® Core™2 Duo and Quad processors
45 nm
> 3.0 GHz820 million transistors
2008Intel ® Core™2 Duo and Quad processors
innovation
TICK
SHRiNK
TOCK
OPTIMIZED Architecture
New DEVICES. Low POWER.
Widgets on TV.
TICK TOCK is predictable.
MEANS HAPPY CUSTOMERS
SHRINKING TECHNOLOGY
1.SIZE2.POWER USE3.COST
GROWING1.FEATURES 2.PERFORMANCE3.BATTERY LIFE
POSITIVE PREDICTABLE WAY
THE PRODUCTS
YOU SELL
MEANS HAPPY CUSTOMERS
WE DID SOME TESTING…
…to see exactly what the
DIFFERENCES ARE.
evidence
twoIDENTICAL COMPUTERS
…common software
…our tests were conclusive
Multitasking PhotosVideos
SYSTEM 1WE UPGRADED THE
GRAPHICS
before after
SYSTEM 2WE UPGRADED THE
PROCESSOR
before after
…common software
THE RESULTS SHOWED
THE PROCESSOR
MADE A BIGDIFFERENCE.
Multitasking PhotosVideos
+ =0-2 %USD$70 upgrade
Multitasking PhotosVideos
SYSTEM 1
+ = 18-54%
USD$50 upgrade
Multitasking PhotosVideos
SYSTEM 2
HOW WOULD YOU
SPEND YOUR
USD$50
0-2% 18-52%or
EVGA E GEFORCE
9500GT*INTEL CORE 2 DUO
E7300
UPGRADING THE
CPUWILL IMPROVE THE PERFORMANCE OF MANY MANYAPPLICATIONS
WHEREAS UPGRADING THE
GRAPHICS RARELYMAKES A DIFFERENCE*.
A PROCESSOR UPGRADE IS ALWAYS YOUR BEST OPTION FOR MORE PERFORMANCE
UPGRADING THE
CPUWILL EVEN IMPROVE THE PERFORMANCE OF THE GRAPHICS
why
A SLOW PROCESSOR
BOTTLENECKS THE GRAPHICS PROCESSOR
IN GAMING APPLICATIONS.
BUT A FAST PROCESSOR MAKES THE GRAPHICS PROCESSOR
EVEN FASTER.
INTEGRATED GRAPHICS IS LIKE THE PEOPLES GRAPHICS.
*TATA NANO
‚IT WILL PROVIDE ENOUGH 3D PERFORMANCE FOR
ALMOST EVERYONE‛
integrated inside
*HALO COMBAT EVOLVED
*WORLD OF WARCRAFT
*BATTLEFIELD 2142
That means these games….
…. but maybe not
this game.
*EA CRYSIS
AND IN MOBILE…
60 MINUTES MORE BATTERY LIFE
…to work on your tan.
Ok, we get it now the processorMATTERS MOST…
3Why?You should
alwaysrecommend
I n t e l i n s i de i s a lw a ys you f i r s t s t ep
THERE ARE MANY REASONS TO
CHOOSE INTEL
Which processor
is right for which customer?
is it this one?
123¹ Processor comparison based on current Intel® architecture products. Transistor comparison based on 45nm processors in production.
• Designed for the JUST INTERNET customer
• SMALLER mobile devices
• Incredible BATTERY LIFE
NETBOOKSfor the internet
designed ... for both
NETTOPSfor the internet
…and for
THREE pieces of technologyenable you to do more, for longer
processor
chipset
wireless
is it this one?
for the customer WHO WANTS TO DO MORE
Get the processing power to do more with your laptop.LEADING PERFORMANCE DESIGNED FOR LONG BATTERY LIFE.
Finally a processor that works as
SMART as you do.
is it this one?
129
For the customer who wants to unleash their CREATIVE GENIUSOr tackle the toughest online games like never before.
THE MOST INCREDIBLE PROCESSOR ON THE PLANET
when you dive deeper
you will notice DIFFERENCES between the processors
Number of Threads
CORES THREADS CACHESPEED FSB/QPI
DESKTOPS
CORES CACHESPEED FSB
NOTEBOOKS
SO IT’S NOT JUST ABOUT GHZ…there are more things to consider
AND NOT ALL CORES WERE CREATED EQUAL
can be faster than
THREETWO
OUR TWO CORES are faster than
THEIR THREE CORES
‚Well that’s really nice… but‛
WHAT HAVE WE DONE
FOR YOU LATELY?
LATELYWe’ve made some things that will help you…
LOCAL CURRENCY POWER
Savings that 45nm processors
CAN GIVE YOU
www.intel.com/go/energyestimator
net booksare not the same as
note books
N e t b o o k a n d
N o te b o o k s
one easy placeyou SUBSCRIBE too
to keep youUPDATED
CHECK OUT THE RECOMMENDED DOWNLOADS
STAR RATINGS
make decisions SIMPLE
because on the outsidethings seem the same
…when on the insidethings are very different
‚helps shoppers easily distinguish different levels of
processing power‛
‚Over 80% of shoppers were more likely to buy a
better processor after viewing ratings*.‛
*Intel internal research on Star ratings.
MEANS HAPPY CUSTOMERS
ONE MORE THING
‚We have some exciting changes coming soon‛
COMING SOONAPRIL 1st 2009
Today we covered
3 topics in
1.Help you make Technology simple.
2.Why Processor matters most.
3.Always look for Intel inside.
…that’s all we have time for
Thank you now it’s your turn!
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Peter M. DingleIntel Semiconductor – Asia Pacific
Peter M. Dingle is the Technology Evangelist for Mobile and Desktopplatforms for the APAC Marketing team. He is responsible for developingconsumer and business demonstrations that highlight the benefits of newtechnologies in the Asia Markets, and works with many different teamsaround the region to increase awareness and education on Intel products.Dingle grew up in New Zealand, worked in Australia and has been in Asiasince 2003. He supports 16 countries across Asia with various activitiesrelated to selling computers. Prior to his assignment in Asia, Dingle wasAustralia’s Retail Marketing Manager for the Southern Region of Australia andNew Zealand, and was responsible for growing the sales performance ofMass Merchant Retail accounts. Prior to that he worked as a ChannelAccount Manager and as a Retail Demonstrator in the Intel New Zealand fieldSales office. Dingle earned a his first degree in International Business andMarketing at Auckland University in Auckland New Zealand, and has sincecompleted studies at the Chinese University of Hong Kong focused on theAsia Business environment.
He has a passion for technology that encourages questions and welcomesparticipation.