tecca overview2011

Meet your new Tech BFF: Tecca

Jack HallahanJanuary 2011

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We inspire confidence in your technology decisions!

Plug In.

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What is Tecca?

• Tecca helps you find and research personal electronics - browse, search or scan products and access curated reviews and ratings from around the web

• You can compare prices and buy personal electronics from a marketplace of trusted, top-rated retailers

• Tecca provides an editorial point of view with helpful advice and solutions

• Tecca provides access to a community of experts and users

• Tecca helps you get the greatest value and make the most of your personal technology – through the entire lifecycle

• Tecca is accessible wherever and whenever – on mobile, web and iPad

Tecca: Next Generation personal electronics shopping and information service. The best of content, commerce and community for today’s personal technology needs follow you from home office…online and mobile!

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Target Audience

We are overwhelmed by the multitude of technology choices our their live… Tecca delivers ease, trust, reliability and likeability!

• Do I need it? • Is it right for me?• Will it work?• Is it already outdated?• Am I getting the best price/value?• What else do I need?• How does it all work together?• How easy is it to set up?• What happens if it doesn’t work?

We address your pain points and “techno-stress.”

Tecca- A Multiplatform Ecosystem for Consumers

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From Desktop to iPad…and in-store via Mobile, Tecca guides decisions and purchases

Information and transactions where and when you want them.

iPadWeb

Mobile

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Inspiring confidence in your personal technology decisions.

Mobile

See something you like?Scan It!

Search over 3 Million products!

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Mobile

Need some info?What’s New!

Add productsto your Wish list!

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Web


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Tablets


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Initial Audience Demo Data Shows Strong 18-49 with 18-34 Concentration


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What’s Next?

Social Features (Q4)• Facebook and Twitter integration• Support Tab• Solutions Tab• Social Comparison Builder• iPad Support

Commerce Enhancements (Q1)• Enhanced Vendor Integration• 1-Click Commerce• Marketplace Enhancements• Android Tablet Support

Q1 – M5Q4 – M4

2010 2011

Q2 – M6

2011

Video (Q2)• Web• Mobile• Video Advertising• Enhanced Analytics (Omniture)

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Advertisers Love Tecca! Targeted. Performance Based. Efficient!

Tecca provides prominent brand positioning across the Web, mobile and iPad.

Reach Best Prospects at critical points of interest – discovery, comparisons, research, and point of purchase.

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Tecca Features Custom Takeover Units (m.tecca and www.tecca.com)

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Roadblock Takeover Exclusive

3 Banner locations and

Background Takeover

What makes Tecca Tick?

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Tecca Follows You. Anytime. Anywhere.

Online or Mobile…Find the Latest Hot New Tech Toy

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Forgot the Brand or Model? Tecca Remembers for you!

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Looking for Accessories? Tecca Knows what you Own!

Editorial

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Launch Press

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Industry-leading, mainstream-focused content

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A Key Differentiator

Dedicated Editorial Staff telling the Tecca story to a mainstream audience

Editorial team – 25 journalists strong and growing

Barb Dybwad, Director of Programming • Senior Tech Editor at the top social media blog Mashable (Technorati rank 4)• Senior Editor at the top technology blog Engadget (Technorati rank 6)• Producer of industry-leading video game blog network Joystiq (Technorati rank 21)• Senior Programming Manager at AOL• Producer and Editor-in-Chief of consumer technology site Obsessable• Founder of the #1 World of Warcraft blog WoW Insider, popular online gaming site Massively, and PC gaming site and download

engine Big Download• Editor-in-Chief of the Social Software Weblog Eliot Phillips, Producer • Head Editor of Hackaday.com, the most popular and long-running blog for DIY hardware enthusiasts• Netscape.com: rebuilt the .com destination into an editorially-curated meets user-generated social news site• Smosh.com: managed editorial and engineering components at one of YouTube’s most popular video franchises Elizabeth Harper, Producer • Producer of industry-leading video game blog network Joystiq (Technorati rank 21)• Editor-in-Chief of the #1 World of Warcraft blog WoW Insider• Editor-in-Chief of popular online gaming blog Massively.com

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Editorial Content Categories

1) Support Editorial: content will relate specifically to support, including both fixing problems that arise plus prevention. (500 -1000 words) 2) Tips and Tricks: Shorter, bite-sized tips or short sequences of steps for getting more out of a device you already own. (250 – 500 words) 3) Lists: gathers between 5 and 10 related devices around a specific theme, offering images of each along with commentary about why that item was chosen for the list. 4) Products Editorial: relates to one or more specific products in our database. (500 – 750 words) 5) Basics: These articles will cover each of our nine top level product categories “from the beginning,” for readers that have very little familiarity with that type of device. We will create 3-5 core articles in each category, plus additional posts over time. 6) Solutions: Each Solution is comprised of a landing page and three sets of product recommendations for specific demographics, interests or use cases. The goal is to create specific setups that are known to work well together. 7) Columns: will accommodate a wide range of both repeatable franchise features (App of the Week, TV Tuesday, etc.) and one-off articles on trends, explainer pieces on technology concepts, advice, opinion and analysis. 8) News: We will choose from 5 to 10 stories per day that resonate with a mainstream audience, compose a headline and one short paragraph (3 sentences) about the news item through the lens of relevance and practicality in readers’ lives.

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THANK YOU!

Jack HallahanVP Advertising Sales

[email protected]

mailto:[email protected]

tecca overview2011

Technology