teb sme banking approach differentiation · 2019. 8. 25. · teb sme banking approach &...

9
TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing

Upload: others

Post on 05-Sep-2020

11 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

TEB SME BANKING APPROACH &

DIFFERENTIATION

Devrim Z. Tavil Head of TEB SME Banking Marketing

Page 2: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

TEB was announced as one of the top 3 banks in

the world in terms of non-financial services

by International Finance Corporation(IFC).

WHY &

HOW?

Page 3: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

SMEs in TURKEY

%99 Share of SMEs in all companies

2,5 Million SME units

Share of SMEs in total exports %62

Share of SMEs in total imports %38.5

Share of SMEs in employment

%76 Share of SMEs in total investments

%50

Share of SMEs loans in total loans

%26

Page 4: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

SMEs’ role in Turkey

Page 5: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

What do SMEs

need?

Page 6: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

Differentiation: Being the «Consultant Bank» for SMEs!

Page 7: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

Innovation: TEB Start-up Business Banking

Financial Services Package

Non-financial Services

Universities

Technopolises

Business Angels

& Venture

Capitalists

TEB Start-up House

• Business Management Consultancy

• Incubation Center • Start-up Business

Trainings

TEB Start-Up Business Banking

TEB

Branches

–trained

RMs

Regional Start-up Business Trainings

Page 8: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

IFC has announced

as a success story for both bank and clients

while studying over the non-financial services

provided to SME clients.

has been

announced as the best

company in Europe for

Customer Focus

category

June 2013

...Success

Page 9: TEB SME BANKING APPROACH DIFFERENTIATION · 2019. 8. 25. · TEB SME BANKING APPROACH & DIFFERENTIATION Devrim Z. Tavil Head of TEB SME Banking Marketing . TEB was announced as one

THANK YOU

Devrim Z. Tavil Head of TEB SME Banking Marketing

Tel :+902166352241 Fax :+902166363636

[email protected]