teamplay briefing presentation
DESCRIPTION
TRANSCRIPT
ID3010 Cross Media Interaction Design
Briefing Presentation
Marc BoerArne Kranenburg
Nonda MaroulisTim Wu
Mission
“We want to encourage interaction between a number of media platforms through playful
entertainment.”
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Introduction- Theme
- Target group
-Communication goal
- Possible media
-Proposition
-Scope
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Theme
‘Enjoy the chaos’
The Spoorzone construction site is not annoying and frustrating. It is a once in a lifetime opportunity to have fun!
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Target group
New Student arrivals
- Participating in the OWEE- Great interest in technology- Know how to use social services as Facebook- Have a fancy smartphone- Will not experience Delft without construction site during their study
Links- http://cmida1.wordpress.com/2009/11/21/deciding-on-target-groups/- http://cmida1.wordpress.com/2009/11/21/identity-target-group/- http://cmida1.wordpress.com/2009/11/20/four-personas/- http://cmida1.wordpress.com/2009/11/20/moodboard-target-group/
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Moodboard
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Communication Goal
“We want to inspire new students to become confident with their new environment.”
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Media
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Proposition
“We want to leave a long lasting impression on the TU Delft students, emphasizing the beneficial nature of the construction project and the organizational forte of the Delft community “
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Scope
- One time event that can be repeated every year
- Run time: a week, during the OWEE and study introduction weekends.
Introduction Theme Target group Moodboard Com. goal Media Proposition Scope
Summary
- New student arrivals
- A construction site is not annoying, it is fun. So enjoy the chaos
- Targetgroup has great interest in technology and know how to use social media
- Cell phone, social media, free newspapers, popular weblogs
- Show the positive side of the construction area
- One time event that can be repeated every year during the OWEE week
Links
- http://cmida1.wordpress.com/2009/11/21/reflection-on-writing-our-briefing/