Team04How to prepare a gift to your female friend?

Girls are more likely to do the giving than boys, especially girls to girls.

Findings:

MotivationStrength of the friendshipQuality of the giftMeaningExpected emotion

Special to close friendCommons to commons

value

amount

less

more

big

small

Learnings:

Contextmapping:The style of representationMaterials & translationsHint or limitation?

Interviews:Packaging is so essentialChoose my favorite to my friend, or her favorite to herEfforts on atmosphere create, hand-made, willing, but not only on price