team - telecom enhanced application manager
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TRANSCRIPT
TEAM Telecom Enhanced Application Manager
TEAM - All in One Solution?
Why TEAM?
• Today, telecom networks are wall-guarded
• It is extremely difficult for an enterprise to get access to use Telecom Services like SMS, Voice, USSD, MMS, Wap, etc.
• Services include (tele)voting, advertising, information on demand, information push, notifications, location tracking, billing, etc.
• Application integration like Sales force automation, Fleet management, CRM, Stock inventory management, Bill payment, etc.
Why TEAM? Well…….what can I do with…….
Growing
Competition
Too Many
Content
Providers
IoD
Services
Real time
Info
Delivery
Increasing
Demand
Time to
Market
Too Many
Services
Increasing
OpEx
Access
Control
Statistics
& Reports
Integrity of
Service
Service
Availability
Too Many
Access
Points
Complex
Telecom
Protocols
Service
Interactivity
Why TEAM?
• TEAM – Telecom Enhanced Application Manager
• Solution enables operators to provide access to their telecom services, to enterprises
• Solution enables service aggregators or enterprises to launch their services via telecom channels
Advantages To Operators/Service Aggregator
• Provide hassle free telco accesses to enterprises
• Enable service/platform consolidation – reduce Op-ex
• Implement security at a central point
• Implement service access and control at a central point
• Implement service integration at a central point – avoid cascading integration effect
• Improve customer satisfaction
• Maintain QoS
• Generate additional revenue
Advantages To Enterprises
• Get faster telecom access to deploy their services
• Bridge the Gap between ERP and Reach
• Avoid complex, time consuming and expensive telecom protocol level development
• Avoid expensive connectivity/infrastructure requirement – minimize CapEx/OpEx
• Get a complete solution with telco grade stability, security, cdrs, statistics, reports, alarms
• Create, manage, run services, themselves – security and flexibility
• Make a service differentiator from their competitors
• MNO Independent
Features - General
• Complete SMS/MMS/USSD based service deployment
• Webtop based GUI - supports all the major Web Browsers
• Module based application services • Subscription services • Message broadcaster – Bulk/push services • Voting services – Interactive services • Information on Demand (IoD) – Pull services • External application integration • Enterprise application integration – e.g. Sales force
automation • Message inbox
Features - General
• Comprehensive statistics/reports
• Support both prepaid and postpaid EAs
• Credit based system usage – credits can be purchased online or by calling customer care
• Inbound message routing by short code and keywords analysis
• Message routing to EA, Campaign or external applications. EA can define their own routing
• External applications can be integrated with the system over HTTP/JSon API
Features - General
• Controlled enterprise account management • EA can add sub-EAs with various rights
• Service access blacklist/whitelist
• Campaigns scheduling • Start immediately • Schedule at a future date/time • Stop at a specific date/time • Run the campaign only for specified number of hours • Repeat the campaign daily/weekly/monthly • Start campaign on content upload • Start campaign by External API/SMS
Features – Why Webtop?
• Web based GUI is the ideal interface to enable remote access and provide install free software
• Desktop is the most used interface by computer users – hence Webtop
• Users know Start button, Desktop shortcuts and Menu items, Windows, Drag n Drop, Point n Click, etc.
• Having multiple windows make it easy to run things in parallel • View multiple campaign statistics • Access different part of the system, campaign, etc. in
the same GUI as separate Windows
• Lesser user training requirement to the GUI
Features – Webtop GUI
• Create service by Click, Drag and Drop
Features – Campaign Scheduling
• Start immediately
• Schedule at a future date/time
• Stop at a specific date/time
• Run the campaign only for specified number of hours
• Repeat the campaign daily/weekly/monthly
• Start campaign on content upload
• Start campaign by External API/SMS
Features – Content Publishing
• Direct publish via WebTop/SMS/Wap
• Content push through External API
• Content pull from External URL
• Time schedule based content pull
• Pull/push content through SMS from another service
• Pull/push content through file upload
Features – Billing Support
• Daily/Weekly/Monthly subscription
• Pay per service/access
• Prepaid direct debit over Camel/Diameter/SMPP+/API/etc.
• Postpaid billing mediator integration
• MO and/or MT based charging
• Charge based on Service Code
• Service bundling
• Parent account charging
• Free services
Features – Account Management
• Template based account roles • Access control list (ACL) • Tier based user accounts • Content sharing between accounts
Features – Number List Management
• Create multiple source/destination number lists to re-use when creating campaigns
• Share numbers lists with different users in a system • Upload/delete numbers individually or by text files
Features – Campaign Management
• Easy to create campaigns • Facility to run multiple campaigns simultaneously
Features – Statistics
• Support daily, monthly, yearly statistics
• Statistics at system, account, campaign levels
• Service subscription statistics • Number of subscribers • New subscribers • Un-subscribers • New un-subscribers • Active subscribers
• Statistics access restriction – admin, service owner,
sub-accounts
Features – Statistics
• Statistics are shown in pie, line or bar graph formats
Features – Multilingual
• GSM default character set
• Unicode support on Web/SMS/USSD
• Multi language support for keywords
Features – Audit Logs
• Each activity is tracked for maximum security • Audit logs can be viewed online or downloaded as CVS
Features – Integration Points
Features – Integration Points
• SMSC – over SMPP
• MMSC (MM3 or MM7)
• IVR/Video – VXML/HTTP based API
• USSD – over SMPP/HTTP
• Charging – CAMEL, SMPP+, Diameter, CG API
• Social network integration – Twitter, Facebook
• Advertising – HTTP/JSon API
• Enterprise backend systems – HTTP/JSon
• Automated content retrieval (Web, RSS, XML, DB)
• Excel, CSV, Text based content upload for timely, sequential, random delivery
• CDR – FTP/SFTP
Market Opportunity
• Currently, the services are done by per service-per application basis
• Operators seek consolidation due to escalating op-ex, increasing demand for services, increasing number of services and content providers
• Competition is growing and time-to-market is critical
• ARPU is decreasing, hence need to find alternative revenue sources and optimal op-ex point
• Enable enterprise access easier controllable and secure
Development Roadmap (1/2)
• Phase 1 (Ready): SMS Enhanced services
• Phase 2 (Q3 2011): USSD and CBC
• Phase 3 (Q4 2011): MMS and WAP
Phase 1: SMS Enhanced Services
• SMS Scheduler • Bulk push/promotion engine • MO/MT Charging • Transaction & billing tracking (CRM)
• Subscription manager • SMS campaign manager
• Voting, Contests, Polls • Information on demand service • External application integration
• Quiz, Chat, SMS2Win, SMS2TV
• Enterprise account manager • Credit manager
Phase 2: USSD & CBC Integration
• Service integration as • USSD push • CBC broadcast
• Through SMPP/HTTP API for USSD & CBC nodes • Service request acceptance & registration handling via
USSD requests • Configurable service delivery interface
• SMS • USSD • CBC
• Service & content based charging integration • USSD • CBC
• Promotion engine: • Criteria based USSD/CBC push
Phase 3: MMS & WAP Integration
• Bring picture in services • MMS album, MMS2TV, MMS2WEB applications and
other services
• Bundled service capability (E.g. bundle News via SMS & MMS together).
• Multi language support using Unicode to picture message translation • Sinhala & Tamil message delivery as images even on
phone with no UNICODE support
• Promotion engine: • Criteria based MMS push
Phase 3: MMS & WAP Integration
• WAP Delivery Channel Integration
• With service discovery • WAP (portal) and Web (Portal)
• Promotion engine:
• Criteria based WAP push (OTA)
