team simark
TRANSCRIPT
FunskoolTeam SIMARK
SIMSREETeam Member Email Id Cell Phone
Akash Bhangare [email protected]
9930500991
Aditee Biyani [email protected] 9833706360
Sabijit Kumar [email protected] 9833157583
AGENDA
• Toy Industry in India• About Funskool• Digital Marketing Strategy• Incresing Lifespan• Distribution Strategy
Toy Industry in India
8,000 crore as of March 2013
Annual growth rate(CAGR) of about 20% and expected to grow at a rate of 30% by 2015
70% of the toy market unorganized
The demand for home grown toys growing by 15-20%
Major players : Funskool, Fisher price, Mattel, Bandai, Leap frog etc
Source: http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.toydirectory.com%2Fmonthly%2Farticle.asp%3Fid%3D5249&h=bAQG5hjv6
TOYTOYINDUSTINDUST
RYRY
TECHNOLOGICAL FACTORS
Industry offerings
Source: Euromonitor
About FunskoolSet up in 1987Joint venture between MRF and Hasbro30% Market share Products for infants, toddlers, school-going kids, doll-loving girls, car-crazy boys and families85 brands under Funskool
Market Share
Source: http://www.assocham.org/prels/shownews-archive.php?id=4125
STRENGTHS
WEAKNESS THREAT
OPPORTUNITIES
SWOT Analysis
Digital Marketing Strategy
YouTube
Google+
Website
Increasing Lifecycle
Distribution Strategy
