team phaselift is:
DESCRIPTION
ROLAND YOUNG. [faculty advisor]. .guidance .wisdom .confusion. +++++++++. +. KAREN O LAU. DAVID SANDERS. .directing .film .cinematography. .mass communication .advertising design .entrepeneurial. Team PhaseLift is:. +++++++++. +. LORETTA HIDALGO + YURI’S NIGHT LA. - PowerPoint PPT PresentationTRANSCRIPT
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Team PhaseLift is:
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.guidance
.wisdom
.confusion
ROLAND YOUNG
.mass communication
.advertising design
.entrepeneurial
KAREN O LAU DAVID SANDERS
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.directing
.film
.cinematography
[faculty advisor]
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+LORETTA HIDALGO + YURI’S NIGHT LA
.active space community
.partnership
.space expertise
.network
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Team PhaseLift is:
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MISSION
.excite people about MARS exploration
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OBJECTIVES
.create 2 PSA’s to inspire the public on the topic of Mars
.seek distribution channels to reach target audience
.partner with Yuri’s Night to perform outreach
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RESEARCH
.‘Space is for Everybody’ clip
Findings
Public Opinion
.Moby asks where are the space heroes?.1991-Mars is our next home
WHAT’S MISSING?+ + + + +
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CREATIVE STRATEGY
.speak to the
human spirit
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PSA.1
TARGET AUDIENCE.adults, lifelong learners, 18+M/F
STRATEGY.speaks to the inner child within us .curious .adventurous .fearless
:30 “Reach”+ + + +
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TARGET AUDIENCE.children 7-18M/F
STRATEGY.pose questions that refer to
past human discoveries and achievements while igniting an excitement for the next frontier
:30 “Questions”+ + + +
PSA.2
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Current PSA Airtime
.Yuri’s Night website www.yurisnight.net
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Current PSA Airtime
.IMAX theater lobby at California Science Center in company of the 3D ISS film from May1-18, 2003 [estimate 12,000 visitors per week]
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YN’03 Day Outreach
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YN’03 Day Outreach
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YN’03 Day Outreach
SPACE ART GALLERY (thru ArtCenter students).illustrations for Mars Rovers children’s book .’Mission Control on Mars’ painting.Hilton space hotel 3D rendering
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YN’03 Day Outreach
.’Astro Jeopardy’ with the Traveling Space Museum.Mars magic show.viewing of first PSA rough cut
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Mars Outreach @YN’03
.Mars Exploration Landing site scientist, Matt Golombek speaks about MER launch at the VIP event
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Mars Outreach @YN’03
.lobbyist Ted Daley speaks about Mars and politics+.Hi-Definition Mars Photos Auction.JPL Mars Rover on display
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Mars Outreach @YN’03
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IN PROGRESS
AIRTIME IN THE WORKS
STUDENT COMPETITIONS.Adobe Achievement Awards.Clios.AICP
ArtCenter PR Office Services.’DOT’-International ArtCenter alumni magazine.NPR-Science Friday
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.Adobe Achievement Awards
.Clios
CONCLUSION
LIVE DIALOGUE between the arts and sciences=powerful, proactive community working towards one goal
VisualCommunicators
Space Professionals
+ Activists+