Team name: SOSTEn corporation

Team members: Ali RaudahDianaRyanShahidah

Industry: Clothing Patent number: CA

2290909 Title: Hooters heaters Image:

Abstract :  

This is a bra that has been designed to keep breasts warm either through the use of materials only or by the use of a thermal pack, battery powered.Claim :This bra is the only one that will actually protect the breasts from cold weather. The extent of protection ranges from the small half bra inserts to the full thermally heated sports bra. This is the only bra that caters to women who have breast implants which are notoriously cold due to the lack of circulation. The themal insert will also keep the rest of the body warm by heating the core body blood.

Commercialization planTarget market: Winter climate countries eg. Korea, Japan, West

Material: your regular material which is a thermoinsulator

Price : US$ 59

Time of sale: winter seasons of the target market (countries)

Marketing strategies: fashion shows celebrity endorsement awards sponsor global events eg. Miss Universe International