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TRANSCRIPT
AIESEC in Sydney
2016, Semester 1
Leadership Team
Application Booklet
Contents
Global Citizen………………………………………………....................................4
Global Talent…………………………………………………………………..….…..12
Incoming Exchange…..……………………………………………………………..20
Marketing and Communications……………………………………………….....28
Public Relations………………………………………….…….........29
DXP……………………………………………………….…………….33
Talent Management……………………………………………….…………………36
Instructions
Submit your application to the relevant Director by 11:59pm on Friday, 5th
February 2016. Late applications will not be considered. You may apply for more
than one position.
If you were not part of a summer task force, please include a paragraph with
your application explaining why you were not able to work on a task force.
Your application will be considered if your reason is deemed sufficient.
Those applying for Talent Management or Finance and Governance Team
Leader Positions must submit their application to the Director of Talent
Management/ Director of Finance and Governance and the appropriate Director of
Operations.
Director Email
Global Talent [email protected]
Global Citizen [email protected]
Incoming Exchange [email protected]
Marketing and Communications [email protected]
Talent Management [email protected]
Finance and Governance [email protected]
Global Citizen Value
Delivery Manager
Job Descriptions
Global Citizen
Title: Global Citizen Manager
Accountable to: Director of Operations (Global Citizen)
Duration: 01 January 2016 - 31 July 2016
Next Expected Position: Director of Operations (Global Citizen), Entity Support
Team
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Fortnightly LCMs – 1.5 hr
Fortnightly individual portfolio meetings – 1.5hr
Fortnightly Management Board Meetings – 2hr
Attendance at fortnightly Leadership Team meetings – 2hr
Attendance at monthly portfolio meetings – 1.5hr
Attendance at conferences and relevant functional summits
NOTE: These requirements are mandatory and missing more than 3 meetings
without proper notification or appropriate reasons will result in probation and
possible release from your role.
TL Role Core Activity Weekly Commitment
Team Management and Tracking 5 hours
Exchange Management 3 hours
Strategic Planning 4 hours
Total Time Commitment 12 hours
Global Citizen
Other Responsibilities:
Becoming familiar and thoroughly engaged with the customer flow, the AIESEC
Leadership Development Model (LDM), and the Standards and Satisfactions
(S&S) required for exchange.
Engaging members and empowering them to take ownership of their work, amplify
the culture of achievement, and be highly customer centric.
Customising EP Learning, Engagement, and Development (LEAD) by promoting
analysis and innovation within the team.
Organisation of purposeful events that engage the target market it’s created for.
Organisation of information sessions for customers considering exchange.
Maintaining and building international relations with partner LCs and countries.
Utilising Marketing and Communications (MAC) members within your team to
ensure cohesion of value propositions and event logistics.
Collaboration with Talent Management (TM) to develop members through LEAD.
Collaboration with Finance & Governance (F&G) to ensure tracking of customer
pipeline, meeting S&S in every EP, effectiveness of projects, and budget
execution.
Personal Professional
Time management and balance Team management
Critical and creative thinking Working with a diverse team
Self-analysis Organisational skills
Goal setting and commitment Communication skills
Key Development Opportunities
Global Citizen
Strategic Team Plan
Note that these will be subject to change depending on MC, EB, and TL input
Proposed
Time
Proposed
ProjectTL KPIs & Responsibilities Project MoS
Early
semester
International
Relations• Post-exchange survey analysis
• Build and maintain LC-LC partnerships
• Member and EP progress tracking
NPS
#Realisations
Early and
after mid-
semester
Purposeful
Events
• Events execution including attraction and
conversion elements.
• Foster member innovation and ownership
• University and C&S relations
NPS
%Conversion
#Realisations
Whole term,
heavier
towards end
Customer
Centricity
• Value Delivery framework execution
• Member training in sales and MAC
strategy
• Market research and needs assessment
%Conversion
NPS
#Realisations
#Promoters
Application Questions:
1. What is the relevance of the Global Citizen Program to (1) EPs and (2) Australia?
2. What is the importance of value delivery in the exchange participant (EP) experience and how do you see your team fulfilling it?
3. How will you ensure that our EPs are undergoing proper preparations before exchange?
4. Describe the strengths and flaws in your leadership style and how you would capitalise on those to effectively lead a team.
5. What is the difference between being a TL and being part of the LT?
Email your application to [email protected] by 11:59pm on Friday the 5th
of February. Late applications will not be considered.
Global Citizen
Global Citizen(Finance and Governance)
Title: Financial & Strategy Consultant (Outgoing Global Citizen)
Accountable to: Director of Operations (Global Citizen), Director of Finance &
Governance, Outgoing Global Citizen Leadership Team, Management Board
Duration: 01 January 2016 - 31 July 2016
Next Expected Position: Outgoing Global Citizen Team Leader, Entity Support Team,
Internal Control Board, Director of Operations (Global Citizen), Director of Finance &
Governance, Local Committee President
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Weekly LCMs/ Portfolio Meetings – 1.5 hr
Weekly Management Board Meetings/ Coaching Chats – 2 hr
Weekly Portfolio Leadership Team Meetings – 1 hr
Weekly Portfolio Team Meetings – 1 hr
Attendance at LC events, such as stalls and bonding events
Attendance at regional touch points for strategic discussions
Attendance at conferences and relevant summits
NOTE: These requirements are mandatory and missing more than 3 meetings without
proper notification or appropriate reasons will result in probation and possible release
from your role.
Role Summary:
As the key strategic and legal consultant for AIESEC in Sydney’s oGCDP (Outgoing
Global Citizen Program), you will be actively taking steps to guarantee the sustainability
of the program in a manner that maximises the impact of the oGCDP program. This
includes ensuring the continuity of the program, improving the quality and quantity of
exchange participant experiences for oGCDP.
The key focuses of this role include:
(1) Tracking oGCDP investments, analysing data (sales, markets, membership and
financial), identifying bottlenecks in the oGCDP program then innovating solutions.
(2) Talking to members, Team Leaders and the VP oGCDP to gain operational insights
and communicate recommendations from above.
(3) Ensuring quality through tracking and compliance frameworks, improving internal
processes for the long term.
(4) Ensuring the sustainability of the program by executing the oGCDP budget
You can expect to work closely with the VP oGCDP, the VP F&G and the oGCDP
program.
[PORTFOLIO]
Key Activities KPIs Hours/ Week
FINANCE
Budgeting (Tracking budget
execution, Investments Tracking)
Payment Management and Expense
Control (Ensuring EPs have paid,
Invoicing MC)
Lead Measures:
% finance reporting
completed
Lag Measures:
% oGDCP Budget
Execution
% ROI
Positive profit for oGCDP
Program (Sustainable)
GOVERNANCE
Documents Tracking (ensuring
surveys, contracts, insurance,
receipts are uploaded and valid)
Tracking of 16 Standards &
Satisfactions
Lead Measures:
% governance activity
fulfilled
% of 16S&S tracking
Lag Measures:
NPS
# promoters
% Response Rate
% Documents Received
% EPs on EXPA
STRATEGY
Tracking operations
Conducting data analysis then
innovating solutions
Communicating recommendations to
the oGCDP Portfolio
Lead Measures:
# recommendations
executed
% analysis completed
Lag Measures:
# Ma, Re
MEETINGS
Alternating LCMs/ Program Meetings
(1.5 hr)
Alternating F&G Coaching Chats /
MBM (2hr)
oGCDP LTM (1 hr)
oGCDP Team Meetings (1-2 hr)
6
Total Time Commitment 15 hours
Soft Hard
Strategic/ Critical Thinking
Problem Solving
Communication (especially through
consulting, speaking and presenting)
Business Awareness and
Entrepreneurial Mindset
Financial Management skills
Data Analytics
Google Spreadsheet skills
Technical Programming (if candidate
is open to this)
Key Skills Developed
Application Questions:
1) What do you envision the Financial & Strategy Consultant (Outgoing Global
Citizen) role to be in the local committee and how does it work with members,
Team Leaders, the VP oGCDP and the VP F&G?
2) What motivates you most about being the finance responsible for oGCDP and
why have you chosen this role over other roles in the portfolio?
3) What are your 3 key personal/ professional goals, and how do you intend to
achieve them based on what you know about this role? (use template)
4) Draw a flow chart of the EP value delivery process (from Match/ Approval) and
annotate at what points you will take measures to ensure quality in every
exchange. (You must talk to 3 people for this, at least one of which must be in
EB 2016)
Required Preferred
• Strong understanding of oGCDP
• Proactivity
• Open Minded and willing to learn
• Active listening
• Team Leader experience
• Front Office (esp. OGX) experience
• Strong communicator
• Detail Oriented
Requirements
Goal Strategy Output MoS
Self Explanatory,
can be knowledge,
skill or values
What will you be doing? Will
involve action words.
Evidence to show
you have met your
goal
How do you know if
you were
successful?
e.g. being humble
and open minded
e.g. Being receptive to what
other people are saying
Doing activities outside my
comfort zone
e.g. Different
insights gained on a
topic
e.g. Taking on board
other people’s
feedback
Global Talent
Job Descriptions
Global Talent
Title: Global Talent Team Manager
Accountable to: Director of Operations (Global Talent)
Duration: 01 January 2016 - 31 July 2016
Next Expected Position:
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Fortnightly LCMs – 1.5 hr
Fortnightly individual portfolio meetings – 1.5hr
Fortnightly Management Board Meetings – 1.5hr
Attendance at fortnightly Leadership Team meetings – 1hr
NOTE: These requirements are mandatory and missing more than 3 meetings
without proper notification or appropriate reasons will result in probation and
possible release from your role.
TL Role Core Activity Weekly Commitment
Member development and training 4 hours
Strategy planning and execution 4 hours
Delegating core operational activities
and ensuring quality exchange
experiences
4 hours
Preparing and conducting team
meetings
2 hours
Tracking member performance and
overall team accountability
1 hour
Total 15 hours
Global Talent
Other Responsibilities:
Regularly reports to the Director of Operations (Global Talent)
Fills out SMP and other trackers
Establishing and maintaining international relations
Establishing and maintaining university relations
Personal Professional
Leadership and team management Problem solving
Interpersonal skills External relations
Communication Strategic thinking
Key Development Opportunities
Global Talent
Strategic Team Plan
Note that these will be subject to change depending on MC, EB, and TL input
Proposed
Time
Proposed
Project
TL KPIs and Responsibilities Project MoS
Feb-April LC-LC
Partnershi
ps
- Contact partner LCs
- Ensure partnership criteria for each
partnership is tracked and met
- Creation and implementation of partnership
timeline
100%
partnership
requirements
met
Feb-June University
Relations
(UR)
- Contact relevant UR stakeholders
- Secure promotional channels
- Ensuring execution of lecture bashes and
other promotions
#RE
Feb-July Value
Delivery
- Creation of exchange value delivery
frameworks
- Execution of EP LEAD and other relevant
workshops
- Ensuring customer satisfaction and
exchange quality
NPS
Application Questions:
1. Why are you applying for this position as oGIP Team Leader?
2. What is your personal vision for oGIP in 2016 and how will you ensure it will become a reality?
3. What is your understanding of the current reality of oGIP and what ideas do you propose in order to address current bottlenecks or improve oGIP?
4. What is the value and external relevance of the Global Talent program and why is it important to you?
5. What are your strengths and weaknesses and how will they affect your performance as an oGIP team leader?
6. As you know, a Team Leader position requires 15 hours of commitment. How will you manage your time to ensure that you can balance AIESEC with your other commitments and motivate your members to do the same?
Email your application to [email protected] by 11:59pm on Friday the 5th of February. Late applications will be highly frowned upon and not considered.
Global Talent
Global talent(Finance and Governance)
Title: Financial & Strategy Consultant (Outgoing Global Talent)
Accountable to: Director of Operations (Global Talent), Director of Finance &
Governance, Outgoing Global Talent Leadership Team, Management Board
Duration: 01 January 2016 - 31 July 2016
Next Expected Position: Outgoing Global Talent Team Leader, Entity Support Team,
Internal Control Board, Director of Operations (Global Talent), Director of Finance &
Governance, Local Committee President
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Weekly LCMs/ Portfolio Meetings – 1.5 hr
Weekly Management Board Meetings/ Coaching Chats – 2 hr
Weekly Portfolio Leadership Team Meetings – 1 hr
Weekly Portfolio Team Meetings – 1 hr
Attendance at LC events, such as stalls and bonding events
Attendance at regional touch points for strategic discussions
Attendance at conferences and relevant summits
NOTE: These requirements are mandatory and missing more than 3 meetings without
proper notification or appropriate reasons will result in probation and possible release
from your role.
Role Summary:
As the key strategic and legal consultant for AIESEC in Sydney’s oGIP (Outgoing Global
Talent Program), you will be actively taking steps to guarantee the sustainability of the
program in a manner that maximises the impact of the oGIP program. This includes
ensuring the continuity of the program, improving the quality and quantity of exchange
participant experiences for oGIP.
The key focuses of this role include:
(1) Tracking oGIP investments, analysing data (sales, markets, membership and
financial), identifying bottlenecks in the oGIP program then innovating solutions.
(2) Talking to members, Team Leaders and the VP oGIP to gain operational insights and
communicate recommendations from above.
(3) Ensuring quality through tracking and compliance frameworks, improving internal
processes for the long term.
(4) Ensuring the sustainability of the program by executing the oGIP budget
You can expect to work closely with the VP oGIP, the VP F&G and the oGIP program.
[PORTFOLIO]
Key Activities KPIs Hours/ Week
FINANCE
Budgeting (Tracking budget
execution, Investments Tracking)
Payment Management and Expense
Control (Ensuring EPs have paid,
Invoicing MC)
Lead Measures:
% finance reporting
completed
Lag Measures:
% oGDCP Budget
Execution
% ROI
Positive profit for oGIP
Program (Sustainable)
GOVERNANCE
Documents Tracking (ensuring
surveys, contracts, insurance,
receipts are uploaded and valid)
Tracking of 16 Standards &
Satisfactions
Lead Measures:
% governance activity
fulfilled
% of 16S&S tracking
Lag Measures:
NPS
# promoters
% Response Rate
% Documents Received
% EPs Re on EXPA
STRATEGY
Tracking operations
Conducting data analysis then
innovating solutions
Communicating recommendations to
the oGIP Portfolio
Lead Measures:
# recommendations
executed
% analysis completed
Lag Measures:
# Ma, Re
MEETINGS
Alternating LCMs/ Program Meetings
(1.5 hr)
Alternating F&G Coaching Chats /
MBM (2hr)
oGIP LTM (1 hr)
oGIP Team Meetings (1-2 hr)
6
Total Time Commitment 15 hours
Soft Hard
Strategic/ Critical Thinking
Problem Solving
Communication (especially through
consulting, speaking and presenting)
Business Awareness and
Entrepreneurial Mindset
Financial Management skills
Data Analytics
Google Spreadsheet skills
Technical Programming (if candidate
is open to this)
Key Skills Developed
Application Questions:
1) What do you envision the Financial & Strategy Consultant (Outgoing Global
Talent) role to be in the local committee and how does it work with members,
Team Leaders, the VP oGIP and the VP F&G?
2) What motivates you most about being the Finance and Governance
responsible for oGIP and why have you chosen this role over other roles in the
portfolio?
3) What are your 3 key personal/ professional goals, and how do you intend to
achieve them based on what you know about this role? (use template)
4) Draw a flow chart of the EP value delivery process (from Match/ Approval) and
annotate at what points you will take measures to ensure quality in every
exchange. (You must talk to 3 people for this, at least one of which must be in
EB 2016)
Required Preferred
• Strong understanding of oGIP
• Proactivity
• Open Minded and willing to learn
• Active listening
• Team Leader experience
• Front Office (esp. OGX) experience
• Strong communicator
• Detail Oriented
Requirements
Goal Strategy Output MoS
Self Explanatory,
can be knowledge,
skill or values
What will you be doing? Will
involve action words.
Evidence to show
you have met your
goal
How do you know if
you were
successful?
e.g. being humble
and open minded
e.g. Being receptive to what
other people are saying
Doing activities outside my
comfort zone
e.g. Different
insights gained on a
topic
e.g. Taking on board
other people’s
feedback
Incoming Exchange
Manager
Job Descriptions
Incoming Exchange
Title: Business Development Manager
Accountable to: Director of Business Development
Duration: 01 January 2016 - 31 July 2016
Next Expected Position: Director of Business Development, Local Committee
President
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Fortnightly LCMs – 1.5 hr
Fortnightly individual portfolio meetings –1.5hr
Fortnightly Management Board Meetings –1.5hr
Attendance at fortnightly meetings (LT) –2hr
Attendance at monthly meetings (entire portfolio team meetings) –1.5hr
Attendance at conferences and relevant functional summits –(1 or 2 times
per month)
NOTE: These requirements are mandatory and missing more than 3 meetings
without proper notification or appropriate reasons will result in probation and
possible release from your role.
TL Role Core Activity Weekly Commitment
Business Development 7 hours
Attendance at mandatory meetings 3 hours
Member coaching and team
management
5 hours
Total 15 hours
Incoming Exchange
Other Responsibilities:
❖ Regularly reports to the Director of Business Development about member
engagement, member performance and market research opportunities.
❖ Fills out SMP, Local and national trackers
❖ Attends personal coffee chats with Tony Do
Personal Professional
You can become a fighterReceives sales training and coaching,
strong development of sales skills
Experience in B2B communication both
digitally and through physical meetings
Understanding of company needs and
ability to personalize communication and
value propositions
Key Development Opportunities
Incoming Exchange
Strategic Team Plan
Note that these will be subject to change depending on MC, EB, and TL input
Proposed
Time
Proposed
ProjectTL KPIs & Responsibilities Project MoS
Jan-Dec Creation of
VD
framework
and
establishment
of AD
guidelines
- Work with the AD team and the rest of the
IGIP LT in the creation of this new framework
- Periodic checks on the progress of
framework’s creation
- Report to and work with VPIGIP to incorporate
ongoing changes to the framework
- Screenshots of possible situations + how to
respond, useful FYI's and trackers for each
stage of the AD process
- Find a way to make it available such that all
members will understand and utilise it
effectively
- 100% completed
framework for each
stage of the VD/AD
process
Feb-Apr Diversification
of Sales
Strategies,
Channels and
Mediums
- Market research into other means of selling
eg. Relationship/Digital selling
- Track effectiveness/ ROI's of these channels
- Re-raises, referrals and Chamber of
Commerce -> utilising previously unutilised
sales channels
- Three different
channels of sales
that are just
as/more effective
than Linkedin
Feb-Apr Establishment
of CRM
systems to
enhance
IGIP's VD
- Creation of a clearly defined and structure JD
- Work with VPIGIP Creation of a 'CRM Manual'
- Work with VPIGIP to create trackers, metrics
and guidelines for CRM Manger and EP Exp
Manager to follow
- Establishment of
a clear CRM
system that is
proven to be
effective in practive
Jan-Dec Creation of
VD
framework
and
establishment
of AD
guidelines
- Work with the AD team and the rest of the
IGIP LT in the creation of this new framework
- Periodic checks on the progress of
framework’s creation
- Report to and work with VPIGIP to incorporate
ongoing changes to the framework
- Screenshots of possible situations + how to
respond, useful FYI's and trackers for each
stage of the AD process
- Find a way to make it available such that all
members will understand and utilise it
effectively
- 100% completed
framework for each
stage of the VD/AD
process
Application Questions:
1. What is the relevance of the Incoming Global Internship Program to
(1) University students
(2) Australian businesses
(3) exchange participants?
2. What is the importance of value delivery in the exchange participant’s (EP’s)
experience and meeting the business’ expectations, how do you see your team
fulfilling it?
3. What is the difference between being a star seller and a sales manager?
4. What motivates you most about being a IGIP TL and why have you chosen this
role over other roles in other portfolios?
5. What are your 3 key personal/ professional goals, and how do you intend to
achieve them based on what you know about this role?
6. Describe the strengths and flaws in your leadership style and how you would
capitalise on those to effectively lead a team.
Email your applications to [email protected] by 11:59pm on the 5th of February
2016. Late applications will not be considered unless they are single and ready to
mingle.
Incoming Exchange
Incoming Exchange(Finance and Governance )
Title: Financial & Strategy Consultant (Incoming Exchange)
Accountable to: Director of Business Development, Director of Finance & Governance,
Incoming Exchange Leadership Team, Management Board
Duration: 01 January 2016 - 31 July 2016
Next Expected Position: Incoming Exchange Team Leader, Entity Support Team,
Internal Control Board, Director of Business Development, Director of Finance &
Governance, Local Committee President
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Weekly LCMs/ Portfolio Meetings – 1.5 hr
Weekly Management Board Meetings/ Coaching Chats – 2 hr
Weekly Portfolio Leadership Team Meetings – 1 hr
Weekly Portfolio Team Meetings – 1 hr
Attendance at LC events, such as stalls and bonding events
Attendance at regional touch points for strategic discussions
Attendance at conferences and relevant summits
NOTE: These requirements are mandatory and missing more than 3 meetings without
proper notification or appropriate reasons will result in probation and possible release
from your role.
Role Summary:
As the key strategic and legal consultant for AIESEC in Sydney’s iGIP (Incoming Global
Internship Program), you will be actively taking steps to guarantee the sustainability of
the program in a manner that maximises the impact of the iGIP program. This includes
ensuring the continuity of the program, improving the quality and quantity of exchange
participant experiences for iGIP.
The key focuses of this role include:
(1) Tracking iGIP investments, analysing data (sales, markets, membership and
financial), identifying bottlenecks in the iGIP program then innovating solutions.
(2) Talking to members, Team Leaders and the VP iGIP to gain operational insights and
communicate recommendations from above.
(3) Ensuring quality through tracking and compliance frameworks, improving internal
processes for the long term.
(4) Ensuring the sustainability of the program by executing the iGIP budget
You can expect to work closely with the VP iGIP, the VP F&G and the iGIP program.
[PORTFOLIO]
Key Activities KPIs Hours/ Week
FINANCE
Budgeting (Tracking budget
execution, Investments Tracking)
Payment Management and Expense
Control (Ensuring companies and MC
have been invoiced and paid)
Lead Measures:
% finance reporting
completed
Lag Measures:
% iGIP Budget Execution
% ROI
Positive profit for iGIP
Program (Sustainable)
GOVERNANCE
Documents/ Information Tracking
(ensuring contracts, visa documents,
TFN, etc. are uploaded/ recorded and
valid)
Tracking of 16 Standards &
Satisfactions for EP value delivery
Tracking TNs on EXPA (information
accuracy)
Lead Measures:
% governance activity
fulfilled
% of 16S&S tracking
Lag Measures:
EP NPS
Accounts NPS
# promoters
% Response Rate
% Documents Received
% EPs on EXPA
STRATEGY
Tracking operations
Conducting data analysis then
innovating solutions
Communicating recommendations to
the iGIP Portfolio
Lead Measures:
# recommendations
executed
% analysis completed
Lag Measures:
# Ma, Re
NPS
MEETINGS
Alternating LCMs/ Program Meetings
(1.5 hr)
Alternating F&G Coaching Chats /
MBM (2hr)
iGIP LTM (1 hr)
iGIP Team Meetings (1-2 hr)
6
Total Time Commitment 15 hours
Soft Hard
Strategic/ Critical Thinking
Problem Solving
Communication (especially through
consulting, speaking and presenting)
Business Awareness and
Entrepreneurial Mindset
Financial Management skills
Data Analytics
Google Spreadsheet skills
Technical Programming (if candidate
is open to this)
Key Skills Developed
Application Questions:
1) What do you envision the Financial & Strategy Consultant (Outgoing Global
Talent) role to be in the local committee and how does it work with members,
Team Leaders, the VP oGIP and the VP F&G?
2) What motivates you most about being the Finance and Governance
responsible for iGIP and why have you chosen this role over other roles in the
portfolio?
3) What are your 3 key personal/ professional goals, and how do you intend to
achieve them based on what you know about this role? (use template)
4) Draw a flow chart of the EP value delivery process (from Match/ Approval) and
annotate at what points you will take measures to ensure quality in every
exchange. (You must talk to 3 people for this, at least one of which must be in
EB 2016)
Required Preferred
• Strong understanding of oGIP
• Proactivity
• Open Minded and willing to learn
• Active listening
• Team Leader experience
• Front Office (esp. OGX) experience
• Strong communicator
• Detail Oriented
Requirements
Goal Strategy Output MoS
Self Explanatory,
can be knowledge,
skill or values
What will you be doing? Will
involve action words.
Evidence to show
you have met your
goal
How do you know if
you were
successful?
e.g. being humble
and open minded
e.g. Being receptive to what
other people are saying
Doing activities outside my
comfort zone
e.g. Different
insights gained on a
topic
e.g. Taking on board
other people’s
feedback
Marketing and
Communications
Job Descriptions
Public Relations [PR]
Title: Public Relations Team Leader
Accountable to: Director of Marketing and Communications
Duration: 01 January 2016 - 31 July 2016
Next Expected Position: Director of Marketing and Communications
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Fortnightly LCMs – 1.5 hr
Fortnightly individual portfolio meetings – 1.5hr
Fortnightly Management Board Meetings – 2hr
Attendance at fortnightly Leadership Team meetings – 2hr
Attendance at monthly portfolio meetings – 2 hr
Attendance at conferences and relevant functional meetings
NOTE: These requirements are mandatory and missing more than 3 meetings
without proper notification or appropriate reasons will result in probation and
possible release from your role.
TL Role Core Activity Weekly Commitment
Copywriting 3 hours
Team Management & Member
Development
5 hours
Liaising with external stakeholders 2 hours
Reviewing content and market
analysis reports
1.5 hours
Miscellaneous Meetings 3.5 hours
Total Time Commitment 15 hours
29
Public Relations [PR]
Other Responsibilities:
Fill out SMP
Regularly report to Director of Marketing and Communications on operations
Ensuring the accurate and consistent communication of AIESEC brand
Hosting Team Days as necessary (minimum of a bi-monthly basis)
Keeping members accountable to their KPIs
Generating quality leads for partnerships
Coaching and assisting members to develop technical skills
Maintaining existing partnerships, alongside the Director of Marketing and
Communications
Assist the Director of Marketing and Communications in the planning and
execution of strategies and operations
Aid in developing, coordinating, and executing market research and customer
profiling
Utilising data generated from market research to inform operations and plans
Personal Professional
Communication Skills Writing Skills
Time Management Skills Team Management Skills
Strategic Skills in Marketing and
Planning
Project Management Skills
Key Development Opportunities
30
Public Relations [PR]
Strategic Team Plan
Note that these will be subject to change depending on MC, EB, and TL input
Proposed
Time
Proposed
ProjectTL KPIs & Responsibilities Project MoS
Feb-March Market
Research
- #surveys completed
- #markets engaged
- #EPs engaged
- #strangers engaged
#markets
accessed
#reports
#useable
analyses
March Market
Segmentation
- analysis of collected marketing
research
#customer
profiles
created
April - June Major Event
Execution
- planning of major event(s) for
Operational Programs
- execution of events in conjunction with
Operational Programs
#reach
#attendees
#EOIs
March -
July
Publication
Partnerships
- generating and nurturing contacts
- content creation
#reach
#publications
31
Digital Experience [DXP]
Title: Digital Experience Team Leader
Accountable to: Director of Marketing and Communications
Duration: 01 January 2016 - 31 July 2016
Next Expected Position: Director of Marketing and Communications, Entity Support
Team
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Fortnightly LCMs – 1.5 hr
Fortnightly individual portfolio meetings – 1.5hr
Fortnightly Management Board Meetings – 2hr
Attendance at fortnightly Leadership Team meetings – 2hr
Attendance at monthly portfolio meetings – 2hr
Attendance at conferences and relevant functional meetings
NOTE: These requirements are mandatory and missing more than 3 meetings
without proper notification or appropriate reasons will result in probation and
possible release from your role.
TL Role Core Activity Weekly Commitment
Content Creation 4 hours
Channel Analysis 2.5 hours
Team Management and Member
Development
5 hours
Miscellaneous Meetings 3.5 hours
Total Time Commitment 15 hours
32
Digital Experience [DXP]
Personal Professional
Communication Skills Digital Content Creation Skills
Time Management Skills Team Management Skills
Strategic Skills in Marketing and
Planning
Project Management Skills
Key Development Opportunities
33
Other Responsibilities:
Fill out SMP
Regularly report to Director of Marketing and Communications on operations
Ensuring the accurate and consistent communication of AIESEC brand
Hosting Team Days as necessary (minimum of a bi-monthly basis)
Keeping members accountable to their KPIs
Coaching and assisting members to develop technical skills
Creating content to be released on digital and physical channels
Reviewing existing marketing channels
Assessing entrance into new digital marketing channels
Assist the Director of Marketing and Communications in the planning and
execution of strategies and operations
Aid in developing, coordinating, and executing market research and customer
profiling
Utilising data generated from market research to inform operations and plans
Digital Experience [DXP]
Strategic Team Plan
Note that these will be subject to change depending on MC, EB, and TL input
34
Proposed
Time
Proposed
ProjectTL KPIs & Responsibilities Project MoS
Feb-March Market
Research
- #surveys completed
- #markets engaged
- #EPs engaged
- #strangers engaged
#markets
accessed
#reports
#useable
analyses
March Market
Segmentation
- analysis of collected marketing
research
#customer
profiles
created
April - June Major Event
Execution
- planning of major event(s) for
Operational Programs
- execution of events in conjunction with
Operational Programs
#reach
#attendees
#EOIs
March -
July
Digital
Marketing
Content
Creation
- #videos created
- #digitalised images produced
- #channels engaged
#reach
#EOIs
Application Questions:
1. What was the most challenging part of your experience in the summer taskforce? How did you deal with it?
2. Why do you believe that the role that you are applying for is necessary to the operations of the LC?
3. What differentiates direct and inbound marketing? Outline two real world examples of each. Explain direct and inbound marketing in the context of AIESEC's existing marketing operations.
4. What do you think will be the most challenging aspects of being a Team Leader in Marketing and Communications? How do you propose to resolve any conflicts?
5. What are the SDGs and how to they relate to AIESEC 2020?
Email your application to [email protected] by 11:59pm on Friday the 5th of February. Late applicants will be not considered.
Marketing and Communications
Talent Management
Job Descriptions
Talent Management
Title: Talent Management Consultant
Accountable to: Director of Talent Management, Director of Operations/ Business
Development
Duration: 01 January 2016 - 31 July 2016
Next Expected Position: Front Office Team Leader, Talent Management Team
Leader
Time Required: 15 hours/week
Mandatory Attendance Requirements:
Fortnightly LCMs – 1.5 hr
Fortnightly Management Board Meetings –1.5hr
Weekly TM Leadership Team Meetings – 1hr
Weekly team meetings – 1hr
NOTE: These requirements are mandatory and missing more than 3 meetings
without proper notification or appropriate reasons will result in probation and
possible release from your role.
TL Role Core Activity Weekly Commitment
External Checkup with Front Office
members
3 hours (3x 1 hour)
Portfolio and Team Needs
Assessment and Solution
Brainstorming
2.5 hours
Writing up plans for engagement
initiatives
2 hours
Writing up PDP output and emailing 1 hours
Delegation and Team Management 3 hours
Attendance at Meetings 3.5 hours
Total Time Commitment 15 hours
Talent Management
Other Responsibilities:
Regularly report to relevant Director of Operations as well as the Director of Talent
Management
Uses output of internal and external member checkups to perform needs analysis
of the LC
Communicates constantly with team leaders to co-create both member and team
wide engagement initiatives
Performs other TM related tasks such as tracking member education, preparing
LEAD sessions based on needs assessment, coaching and support of team
leaders, and organization of training sessions as directed by the Director of
Operations.
Personal Professional
Develop deeper understanding of people
and how to gain insight from
conversation
Planning and executing initiatives to
solve organizational problems
Team management and delegation skills
Ability to pinpoint problems and quickly
devise solutions
Analytical skills in using data to identify
possible problems or trends
Key Development Opportunities
Talent Management
Strategic Team Plan
Note that these will be subject to change depending on MC, EB, and TL input
Proposed
Time
Proposed
ProjectTL KPIs & Responsibilities Project MoS
Weekly,
March-
July
LC Internal
Sensing
- Collate data from team members
- Perform needs assessment of portfolio
- Create strategies to meet portfolio needs
65 TXP NPS
<5%
dropout/fired
Weekly,
March-
June
External
Checkups
(PDPs)
- 3x 1hr members checkups per week
- Feedback to be emailed to the TL/ VP
- Cocreation of initiatives based on this data
65 TXP NPS
<5%
dropout/fired
Ongoing,
March-
June
Member
Engagement
Initiatives
- Cocreates initiatives with TL tailored for
team members in accordance with team
environment/ portfolio environment
%retention
Weekly,
March-
June
Productivity
monitoring
- Monitors productivity of each member
- Monitors motivation levels per member
- Ensures updated RnR scoreboard
100%
productive
members
Application Questions:
Each Talent Management Consultant will be responsible for all Talent Management
tasks for one operations portfolio. Answer the appropriate application questions based
on your preferred operations portfolio preference.
For all Talent Management Consultants:
1. Describe clearly your style of communication, including:
- how you would bounce ideas off another person to develop an initiative
- how you would express an unpopular opinion
- how you would mentor someone who is struggling
- how you would engage with someone who doesn’t like to talk
2. Identify a problem that you see in TXP currently and propose a solution or
initiatives to solve this. How much detail is required is up to you.
3. Why are you interested in this role?
4. Using 50 words only (I will be checking), describe clearly one thing (e.g mentality,
attitude, soft or hard skill) that you’ve learned from AIESEC and how it has
changed your perspective.
5. Describe, in 4 sentences or less, why TM exists in the LC.
6. Describe, in however many words you like, why TM exists in the LC
7. State your availabilities for a Skype interview (30min) for the next week.
APPLICATION QUESTIONS CONTINUE OVER PAGE
Talent Management
For the Talent Management Consultant (Global Citizen)
1. Describe the strengths and flaws in your leadership style and how you
would capitalise on those to effectively lead a team.
For the Talent Management Consultant (Global Talent)
No other questions required.
For the Talent Management Consultant (Business Development)
1. How will you create initiatives for ICX given your position outside of any ICX
teams?
Email your application to [email protected] by 11:59pm on Friday the 5th of
February, and cc in the appropriate front-office Director. Late applicants will be
defenestrated not considered, and purple prose will not be appreciated.
Talent Management