team katusha

55

Upload: digimediabe

Post on 15-Apr-2017

93 views

Category:

Internet


0 download

TRANSCRIPT

Jérôme Naif Social Media Strategist

@jeromenaif

The 10 most valuable sports teams in the world

1 Real Madrid (soccer): $3.26 billion

2 Dallas Cowboys (football): $3.2 billion

3 New York Yankees (baseball): $3.2 billion

4 Barcelona (soccer): $3.16 billion

5 Manchester United (soccer): $3.1 billion

6 Los Angeles Lakers (basketball): $2.6 billion

7 New England Patriots (football): $2.6 billion

8 New York Knicks (basketball): $2.5 billion

9 Los Angeles Dodgers (baseball): $2.4 billion

10 Washington Redskins (football): $2.4 billion

The strategy « Become the favorite team on the tour »

Communication « We » live to ride

The team Make this cycling team a team of human riders

The riders Be part of our life

Be part of our victories

RIDERS STAFF

=/

+ 1.000.000 followers

Peter Sagan 900k fans on Facebook

565k followers on Twitter 629k followers on Instagram

Chris Froome 525k fans on Facebook

1,21m followers on Twitter 550k followers on Instagram

Mark Cavendish 602k fans on Facebook

1,29m followers on Twitter 358k followers on Instagram

Alberto Contador 991k fans on Facebook

1,21m followers on Twitter 384k followers on Instagram

Performance Urban

Performance & Urban

• Cycling races

• Technic

• Sportsmen

• Team

• Behind the scene

• International

• …

• Lifestyle

• Hipster

• Daily

• Community

• Local

• …

• Riders• Ambassadors• Clients• …

URBAN

Users LobbyingBrands

Shops Content & events

Media

London - @LadyVelo - 60k tweets - 6k followers - Eroica / Vulpine

PERFORMANCE

Free shipping, return and exchange before 2017 ;)

Thank you