team green simuate evaluation

7/29/2019 Team Green Simuate Evaluation

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SIMUATE CASE STUDY

TEAM GREENPRN Name

12020541095 Chaitanya Pande

12020541097 Deepanker Ray

12020541106 Manish Chandra Renu

12020541129 Shailash Jain

12020541132 Sonal Meshram

12020541151 Paramveer Singh Khosa

12020541153 Sakshi Bateja


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VISION -To be the Most admired

brand in the World providing innovative,state of the art, user friendly products of

lasting value to our customers, to make

their today better than yesterday

MISSION - To deliver the optimummix of the highest quality and

advanced technological features to

customers


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COMPANY GROWTH

Round 1: Start of business

Round 2: Buying of new plants

Round 3: Introduction of Tech 3 and Tech 4

Round 4: Marching ON

Round 5: Sustained growth

Round 6: Continued success


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STRATEGIC ANALYSIS ROUND 6

Asia market shares

Green Red Blue Orange Grey Ochre Pink Navy Yellow Olive Brown Black

Total 9.69 9.22 5.14 3.38 9.64 10.10 12.57 12.14 7.49 5.65 7.78 7.19

Tech 1 3.85 0.00 0.00 2.81 5.97 8.62 4.96 2.41 4.24 4.50 2.93 4.84

Tech 2 0.00 4.28 0.00 0.57 3.67 1.49 0.00 0.00 0.00 1.15 0.00 2.35

Tech 3 5.84 4.94 2.36 0.00 0.00 0.00 7.61 9.73 3.24 0.00 4.85 0.00

Tech 4 0.00 0.00 2.78 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00


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USA market shares


Total 10.33 12.27 4.23 10.52 8.81 15.66 6.85 8.14 6.82 4.84 5.04 6.49

Tech 1 0.00 0.00 2.79 0.00 0.00 0.00 2.47 4.18 3.01 2.09 2.17 3.76

Tech 2 1.78 5.01 1.44 0.00 3.69 6.26 4.38 3.97 0.00 0.00 0.00 2.73

Tech 3 0.00 0.00 0.00 4.49 0.00 0.00 0.00 0.00 0.00 0.00 2.88 0.00

Tech 4 8.55 7.26 0.00 6.02 5.12 9.40 0.00 0.00 3.80 2.75 0.00 0.00

Europe market shares


Total 5.76 12.38 6.18 7.47 10.41 9.17 10.70 6.81 10.90 3.30 6.55 10.38

Tech 1 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.49 0.00 0.00 0.00 4.65

Tech 2 0.00 5.81 0.00 0.00 5.05 3.98 5.48 3.31 4.17 0.00 2.47 0.00

Tech 3 2.75 0.00 3.25 2.51 0.00 0.00 5.21 0.00 0.00 0.74 0.00 0.00

Tech 4 3.01 6.57 2.93 4.97 5.35 5.19 0.00 0.00 6.73 2.56 4.08 5.73


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Total no. of plants available 14

Capacity Utilization 100%

Tech 4:

Contract as well as self production in Asia

Huge loss of demand

Tech 3 :

Contract as well as self production in USA

Tech 2: No production since we had beginning inventory

Some unsatisfied demand

Tech 1 :

Production in USA and Asia

PRODUCTION


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HR Increased Wages per month to USD 4800

Attrition was as low as 8% - Market average was 21%

R&D Available man days used - 94 849

Focus on in house development : Tech 2 and Tech 3

No buying of additional features


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MARKETING

Market Technology No. of Features Unit Cost Selling Price Promotion

USA Tech2 6 276.8 280 30000

Tech4 7 249.6 270 30000

Asia Tech1 6 1475.2 1550 30000

Tech3 4 1980.9 2100 35000

Europe Tech3 4 139.8 215 30000

Tech4 7 269.3 300 30000

Competitive Pricing used throughout

Amongst lowest prices as compared to others


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10

k USD USD


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FINANCIAL ANALYSIS

Fifth largest profit maker overall $ 442 339 k

No short term debt

Entire long term loan repayment done

Amount paid: $ 509 789 k Round 6

Outstanding Equity Shares 43000k

Amongst 4 companies with nil Long term as well as Short term

debt

Strong financial since round 4


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RATIOS

Market capitalization of the company (k USD) 6 533 821

Shares outstanding at the end of round (k shares) 43 000

Share price at the end of round (USD) 151.9

Average trading price during the round (USD) 118.3

Dividend yield 0

P/E ratio 14.8

Cumulative total shareholder return (p.a.), % -3.3


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FUTURE PLAN

Increase Market Capitalization

People Strategy

More investments in employees to reduce attrition rate

Increase investors value pay dividend

Production Strategy

Increase no. of plants in Asia

To avoid loss of sales by increasing production

Marketing Strategy

Increase market share in Europe

To be amongst top three players in terms of market share

Use availability of all technologies


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14

THANK YOU

team green simuate evaluation

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