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Gravis footwear Cross-channel Information Architectures

Aditya, Brennan, Hee Joo, Kristen Team Subgroup

#EPIC-FAIL

What is Gravis?

Strive to be different Don’t have that many products

Abby's IA Heuristics: Graded A-F

Controllable n  Does user feel that the task they need to accomplish is

available to them? n  After user chooses a product, Gravis slam the door in the face of the

user by not showing 3rd-party stores in context of the shoes.

n  How well does it anticipate and eliminate error potential? n NOT SO WELL.

n Gravis adopted non-standard interaction patterns

n  When errors do occur, how easily can a user recover? n Not straightforward to go back to all shoes. n Not possible to go to the 'next' shoe in the thumbnail list.

n  Are features offered to allow the user to tailor information or functionality to their context?! n  Can't serach or narrow options. Cannot mark particular products for

future reference.

F Grade

No!

No!

No!

No!

Clear

Grade

D Easily Perceptible.

n  Is the functionality and information being provided easy to understand? n  …but click on a link, the navigation paradigm changes.

n  Is the path to task completion obvious? n  Not if you want to check out the skate stuff, click on the skate link (it will sell you shoes).

n  Users "nd it easy to describe? n  If a descriptor such as "cube rotation" thing is used, there may be a problem.

Yes!

No!

No!

Useful Website's intended usage: Not satisfied. Users' intended tasks: Not completed.

n  Not a single part of this sample task can be completed.

Check out the new Lowdown shoes and buy the red ones in size 11

E Grade

Sam. The Skateboarder

ASL 25/M/LA Hobbyist skateboarder Needs to buy a pair of Lowdowns

Gravisfootwear.com

Findable n  Can users easily locate information and functionality that they are seeking?!

n  #e website has no basic search function. n  Shoes appear in pop-up grid as opposed to list n  Names and prices are not listed in grid

n  Is it easy to enter the experience from a variety of channels and points of interest?! n  Not possible to get to website from other sites selling Gravis shoes n  Seems as if search engine is only option

n  How do search engines “see” what is provided?! n  Gravis site shows up as "rst option in Google n  Shows up close to the bottom of "rst page in Yahoo! And Bing

Grade

F Yes"

No!

No!

No!

Search engine results using Yahoo! or Bing.

Accessible

n  Can information and functionality be used by a variety of user types via all expected channels and devices?!

n  Site is $ash-based; automatically a problem for iOS devices

n  Is this experience compliant with 508 standards for accessibility? n  Site doesn't support zooming n  Not compatible with screen readers

F Grade

No!No!

Doesn't play well with others. •  Home page is not compatible with

mobile devices nor does it have a separate mobile version.

•  Design Idea: It might be time to

switch to HTML5

Gina. Visually impaired

ASL 45/F/MI Wants to gift a nice Gravis shoe to her nephew

Typical website screen reader output

Gravis site screen reader output AKA accessibility fail

"e solution