team collaboration for killer creativity by neigerdesign
TRANSCRIPT
2. Your Magazine. Your Brand.
NICE TO MEET
YOUWE ARE
2. Your Magazine. Your Brand.
2. Your Magazine. Your Brand.
“I know but one freedom and that is the
freedom of the mind.”
Antoine de Saint-Exupery
2. Your Magazine. Your Brand.
OUR HOUR IN THREE PARTS
1. The problem with team ideation.
2. How team collaboration works.
3. Killer creativity. A foolproof process.
2. Your Magazine. Your Brand.1. The problem with team ideation.
https://www.youtube.com/watch?v=K7agjXFFQJU
EVERY MEETING EVER
2. Your Magazine. Your Brand.
EVERY MEETING EVER-Cast of Characters• The Time Nazi• Get Here When You Can Guy• The Negator• Ol’ Thin Skin• W.T. Ephraim• The Rambler • The Dominator• The Social Networker• Visual Presentations• The Underachieving Scribe• The Leader (in name only)
1. The problem with team ideation.
2. Your Magazine. Your Brand.
WHY TEAM COLLABORATION?
• Different perspectives lead to creative outcomes
• When done correctly, creates team unity
• Avoids “ownership” of idea, allowing the idea to develop
2. How team collaboration works.
2. Your Magazine. Your Brand.
THE RIGHT TIME FOR TEAM COLLABORATION
• When there is a BHAG (Big Hairy Audacious Goal)
• When it’s time for real innovation
• Anytime! RebrandingAnniversary celebrationsConference planningNaming
2. How team collaboration works.
2. Your Magazine. Your Brand.
MINDMAPPING FOR MAGAZINE REDESIGN2. How team collaboration works.
2. Your Magazine. Your Brand.
MINDMAPPING FOR DESIGN
2. How team collaboration works.
2. Your Magazine. Your Brand.
BMS: MOC Theme Concepts
Informed choice
The patient or his agent will make the final informed choice regard-ing medical treatments according to capacity
"Be Informed"
"Be Informed" (can we do something with the word "in"? to emphasize this-be on the inside, get the inside scoop through MOC, etc.
"ABMS" The "Go To Source for Quality healthcare" "You Need To Know"
The doctor has a duty to stay abreast in his field and continue his medical education.
A doctor should have a love of learning
Star Watch
Gold Standard Concept
gold seal with a human facevariations based on audience
stand up sign at reception desk
"I care about you"
Look for the Gold Standard.
tagline: Board-certified means patient safety and quality care.
"Get The Best"
Diplomates:Get the best contiuing ed possible in order to deliver the best quality care
Patients: Get the Best specialist you can-one who invests in continuiing his/her education in order to deliver top quality care
"patients tech savvy and always on the
lookout for information-becoming more
and more active in their care and who is
providing it" ( from notes on key
audiences)
Seven Pointed star-representing
the six core competencies. the
top point could be turned into a
circle representing the individu‐
al (both doctor & patient)
the alchemical seven-pointed star
The seven emblems in the circle too refer
to such a transformation from darkness
to light and the rebirth on a higher level ABMS: Transforming knowledge to quality
weblink for more information
http://www.horusmedia.de/2004-siebenstern/siebenstern-en.php
seven pointed star, demonstrating intersections (all aspects of MOC are inter-related in terms of defining excellence
6 point star, 7th point is directional for improving quality
6 point star with 7th point representing the patient
There are good possibilities for extension: This could be a seal, a pin, an icon, it oculd even be charted to indicate how far the diplomate is in their certification. (see mypyramid.gov
This could be a multicolored or goldstar where the colors overlap and create transparencies demonstrating that all aspects of MOC are interrelat‐ed. there could be a continuous gold line going through the star (like the black outline here) the continuos line represents the coninuum in learning and continuous quality improvement
Can this be used to talk about and visually represetn the six competen‐cies and four components of MOC?
competencies
medical knowledge
patient care
interpersonal skills
professionalism
practice-based learning
systems-based practices
A process designed for physician specialists, certified by one of the members of ABMS maintain the necessary competencies to provide quality care
The four components
Part I: Professional Standing
Part II: Lifelong learning and self-assessment
Part III: Cognitive Expertise
Part IV: Practice Performance Assessment
Turn seven pointed star into new icon with six points but seven interlocking areas like star below
The Path of the Energy of
Life: The Secret Seven-
pointed Star Subtopic
Subtopic
The alchemical picture of the Vitriol seven-pointed star (septa-gram) reveals – like hardly any other picture – the deep knowledge of great alchemists such as Paracelsus. It shows their knowledge on the influence of the seven planets on and the course of life energy in the human being and even the living body of our earth.
Subtopic
The Path of the Energy of
Life: The Secret Seven-
pointed Star
The alchemical picture of the Vitriol seven-pointed star (septa-gram) reveals – like hardly any other picture – the deep knowledge of great alchemists such as Paracelsus. It shows their knowledge on the influence of the seven planets on and the course of life energy in the human being and even the living body of our earth.
MOC is a way for physicians to
lead a national movement for
healthcare quality
Seal of confidenceStandards
physician credentialing
educational continuum
Tie to Hippocratic Oath
Appeals to lofty ideals of physicians
Subtopic
Everyone cares. Call a certified specialist.
I care about you
Physician; "to get most up to date information"
Patient: to get the best quality care for my specific needs
Committed to grow in
knowledge & skills (from
sylvia's notes)
Unifiying Medical higher standards
Something relating to the fact that this is the new standard. it is ultimately less expensive, unifies standards, and eliminates redundan‐cies-see note about eliminating the current hodge podge.
Specialists take special care
something that positions this campaign as it is about the specialists
"Certify Quality"
Use some play on the word "certified" and marry it to "quality"
Ideally the theme and graphic should encompass all: 1. ABMS name 2. Continuum of education for physicians 3. Improving Quality of Care for patients 4. Consumer (patient) seeking information
knowledge
the more you know, the more of an edge you have (works for patients and for physicians)
"Get the Edge"
Pathways to excellent care
Goal 100
Patients: We want 100% of our specialists to be certified
Physicians: We want 100% or specialists to be certified to ensure quality patient care.
Seeking Higher Standards
ABMS: Sentinel, Scout, Watch, Sentry
lighthouse, beacon
"Only the Best"
good visual possibilities
"patients tech savvy and
always on the lookout
for information-becom‐
ing more and more
active in their care and
who is providing
it" ( from notes on key
audiences)
Quest, seek
Investigator, detective, researcher
MINDMAPPING FOR BRANDING
2. How team collaboration works.
2. Your Magazine. Your Brand.
FrameChange
Improving organizations
Executive Coaching
Merger Integration
Team building
Compensation
Each meeting is (framed) in driving results
Create a safe, comfortable and fun place to discuss and work on improvements, everything
framed in context to individual goals
360˚ feedback – report with conclusions and recommended
course of action
Adapting to organization’s culture
Margot works with busy executives to move them to more effective levels of leadership
or to be more effective leaders
Understanding the changing dynamics within a
corporate environment
Identify strengths & weaknesses
Report, conclusions, recommend course of action
Clients “own” their plans
Name rationale
Improving (changing) business leaders or interpersonal effectiveness within the (framework) of
each individual’s situation
(Framing) the complexities/ nuances of business business cultures and strategic goals
with ideas, tools & plans
Margot’s rich business experience gives her the resources to (frame) action plans
Homework to practice new skills
and behaviors
Meeting Planning & Facilitation
Meetings planned for effective results (change)
Meetings planned based on organization’s needs
(framed) in context of desired results
Frame: the processChange: the result
Moving management, leaders and organizations forward
Organizational design Performance
management
Helping identify root causes to issues
impeding success
Assist in adopting new behaviors to
replace those that are getting in the way
Identify opportunities to capitalize on strengths
Providing perspective, language and
communication tools
Strategic planning – alignment and integration of
function/department/division strategic plans
Organization Development – skill and knowledge building to help
organizations and groups within organizations become more
effective and efficient
Employee relations
Conflict resolution
Processes that help groups do their best thinking and guide them
to their best decisions
Tools that can be applied in other contexts
MINDMAPPING FOR NAMING
2. How team collaboration works.
2. Your Magazine. Your Brand.
MINDMAPPING FOR BRAND MARKETING2. How team collaboration works.
2. Your Magazine. Your Brand.
PostcardFlyers
PostcardPower PointFlyersEmailHot List
PostcardPower PointFlyersEmailSchools
PostcardPower PointFlyersEmailMentor Teams
PostcardPower PointFlyersEmailSponsors
Aim High
Power Point
PostcardFlyersEmailMentors
EmailTherapists
PostcardFlyersEmailTutors
PostcardFlyersEmailHigh Schools
PostcardFlyersEmailColleges
PostcardFlyersEmailCounselors
PostcardFlyersEmailPsychologists
PostcardFlyersEmailMeet-up groups, List Servs,
PostcardFlyersEmailFormer attendees
Referral sourcesPEERS
TeachersIn Service
PostcardPower PointFlyersEmail
High Schools
Flyers
Power PointEmailTransition supportSpecial Education Departments
PostcardPower PointFlyersEmailParent Education
PostcardPower PointFlyersEmailPTAs
Transitions to College
PostcardPower PointFlyersEmailCollege counseling for teens with special needs
Invisible Differences
PostcardPower PointFlyersEmailHigh Schools
Power PointFlyersEmailAdmission counselors for minorities
College Simulation
Postcard Power Point Flyers Email College Fairs
Postcard Power Point Flyers Email
Postcard Power Point Flyers Email Target
Postcard Power Point Flyers Email
Postcard Power Point Flyers Email
Bed Bath & Beyond
Postcard Power Point Flyers EmailTextbook companies
In the college industry
Corporations Sponsors
Flyers Email Participants, mentors
Flyers Email Runners
Power Point Flyers Email School field trips
Power Point Flyers Email Churches
Flyers Email Donors
March to College
Flyers Email Individuals Donors
Grants Funders
Power Point Flyers Email Membership Corporations
Organization
Organization - 12/9/13 - Mindjet
MINDMAPPING INTEGRATED MARKETING2. How team collaboration works.
2. Your Magazine. Your Brand.
MINDMAPPING FOR BRANDING
2. How team collaboration works.
2. Your Magazine. Your Brand.
MINDMAPPING BHAG (Big Hairy Audacious Goal)
2. How team collaboration works.
2. Your Magazine. Your Brand.
GROUP MINDMAPPING (BOTH AN IDEATION PROCESS AND A RECORDING TOOL)
1. Write the central theme of the problem on a different colored card.
2. Tape or post all other cards to the wall or chalkboard around the central theme card.
3. Cluster related thoughts together.
4. Once your cards are taped to the wall in clusters, expand.
5. And new cards as new thoughts and relationships occur to you.
6. Connect related thoughts with colored arrows.
7. Connect related areas with push-pins and string.
2. How team collaboration works.
2. Your Magazine. Your Brand.
TEAM COLLABORATION
MINDMAPPING EXERCISE:THE STATE OF FRATERNITIES TODAY
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• Einstein and his friends illustrate the staggering potential of collaborative thinking
• Whether working collectively or individually, working for the greater good of the whole
KOINONIA3. Killer creativity. A foolproof process.
2. Your Magazine. Your Brand.
Open and honest collaboration
which allows thinking to grow
as a collective phenomenon.
“Spirit of fellowship.”
KOINONIA3. Killer creativity. A foolproof process.
2. Your Magazine. Your Brand.
KOINONIA
• Traced back to Socrates and other thinkers in ancient Greece
• They so revered the concept of group dialogue that they bound themselves by principles of discussion
3. Killer creativity. A foolproof process.
2. Your Magazine. Your Brand.
1. Establish Dialogue a. Don’t argue b. Don’t interrupt c. Listen carefully
2. Clarify Your Thinking
3. Be Honest
4. Invite diversity
5. Collegiality
6. Suspend all assumptions
7. Environment
8. Play
9. Facilitation
10. State Problem
11. Idea Production
12. Elaboration
13. Clarify Your Thinking
14. Recording
15. Evaluation a. Immediately useful b. Further exploration c. New approaches
3. Killer creativity. A foolproof process.
KOINONIA
2. Your Magazine. Your Brand.
1. Discuss and post a general challenge. Reframe and reposition fraternities/sororities
2. Each participant should write 7 ideas on a card. One idea per card.
3. Facilitator collect & shuffle cards.
4. Facilitator randomly distributes three cards to each participant.
5. Participants study the cards and arrange in order of preference.
6. Put leftover cards on a table. Participants exchange the cards they don’t like.
7. Participants exchange cards with each other-at last one card but as many as you’d like.
8. Form clusters
9. No cluster may keep more than three cards
10. Each cluster must prepare a creative way to present their three ideas to the group. You may create a graphic poster, bumper sticker, slogan, logo, T-shirt, television commercial or song.
3. Killer creativity. A foolproof process.
2. Your Magazine. Your Brand.
GROUP IDEATION – CLUSTERING OUR BHAG (Big Hairy Audacious Goal):
REPOSITION THE FRATERNAL
EXPERIENCE
2. How team collaboration works.
2. Your Magazine. Your Brand.
TEAM COLLABORATION
CLUSTERING
2. Your Magazine. Your Brand.
KILLER RESOURCES for creative people
GOOD BOOKS The Mind Map Book How to Use Radiant Thinking to Maximize Your Brain’s Untapped Potential by Tony Buzan with Barry Buzan Cracking Creativity by Michael Michalko Unstuck by Keith Yamashita & Sandra Spataro Mind Power by Edward de bono
ONLINE RESOURCES www.mindjet.com mindmapping software
www.tonybuzan.com Mindmapping expert. www.gamestorming.com
3. Killer creativity. A foolproof process.
2. Your Magazine. Your Brand.
“As for the future, your task is not
to foresee it, but to enable it.”
Antoine de Saint-Exupery
2. Your Magazine. Your Brand.
THANKS FOR THE COLLABORATIVE CREATIVITY!