TEAM Coalition is an alliance of professional and collegiate sports, TEAM Coalition is an alliance of professional and collegiate sports,

entertainment facilities, concessionaires, stadium service providers, entertainment facilities, concessionaires, stadium service providers,

the beer industry, broadcasters, governmental traffic safety experts, the beer industry, broadcasters, governmental traffic safety experts,

and others working together to promote responsible drinking and and others working together to promote responsible drinking and

positive fan behavior at sports and entertainment facilities. positive fan behavior at sports and entertainment facilities.

TEAM Coalition is an alliance of professional and collegiate sports, TEAM Coalition is an alliance of professional and collegiate sports,

entertainment facilities, concessionaires, stadium service providers, entertainment facilities, concessionaires, stadium service providers,

the beer industry, broadcasters, governmental traffic safety experts, the beer industry, broadcasters, governmental traffic safety experts,

and others working together to promote responsible drinking and and others working together to promote responsible drinking and

positive fan behavior at sports and entertainment facilities. positive fan behavior at sports and entertainment facilities.

TEAM CoalitionTEAM Coalition

The Role of Alcohol in The Role of Alcohol in Sports and EntertainmentSports and Entertainment

The Role of Alcohol in The Role of Alcohol in Sports and EntertainmentSports and Entertainment

• Beer industry is the #1 sports marketerBeer industry is the #1 sports marketer11

• If sold, major source of event revenue for If sold, major source of event revenue for concessionaire, team, event, facilityconcessionaire, team, event, facility

• Building management may be responsible for Building management may be responsible for guest behavior due to consumption before or guest behavior due to consumption before or after event after event

• Beer industry is the #1 sports marketerBeer industry is the #1 sports marketer11

• If sold, major source of event revenue for If sold, major source of event revenue for concessionaire, team, event, facilityconcessionaire, team, event, facility

• Building management may be responsible for Building management may be responsible for guest behavior due to consumption before or guest behavior due to consumption before or after event after event

1 Sports Business Journal February 2008

What We Are Up AgainstWhat We Are Up AgainstWhat We Are Up AgainstWhat We Are Up Against

Real Sports with Bryant GumbelReal Sports with Bryant GumbelReal Sports with Bryant GumbelReal Sports with Bryant Gumbel

Your Best DefenseYour Best DefenseYour Best DefenseYour Best Defense

• Proactive plan to address alcohol-related issues Proactive plan to address alcohol-related issues EVEN IFEVEN IF the building does not serve alcohol the building does not serve alcohol

• Engage ALL organizations and employees in Engage ALL organizations and employees in alcohol management planalcohol management plan

• Reasonable efforts demonstrate commitmentReasonable efforts demonstrate commitment

• TEAM Coalition supports alcohol management TEAM Coalition supports alcohol management effortsefforts

• Proactive plan to address alcohol-related issues Proactive plan to address alcohol-related issues EVEN IFEVEN IF the building does not serve alcohol the building does not serve alcohol

• Engage ALL organizations and employees in Engage ALL organizations and employees in alcohol management planalcohol management plan

• Reasonable efforts demonstrate commitmentReasonable efforts demonstrate commitment

• TEAM Coalition supports alcohol management TEAM Coalition supports alcohol management effortsefforts

Mission StatementMission StatementMission StatementMission Statement

To provide effective alcohol service To provide effective alcohol service

training in public assembly facilities and training in public assembly facilities and

promote responsible alcohol consumption promote responsible alcohol consumption

that enhances the entertainment experience that enhances the entertainment experience

while reducing alcohol-related incidents both while reducing alcohol-related incidents both

in facilities and on surrounding roadways.in facilities and on surrounding roadways.

To provide effective alcohol service To provide effective alcohol service

training in public assembly facilities and training in public assembly facilities and

promote responsible alcohol consumption promote responsible alcohol consumption

that enhances the entertainment experience that enhances the entertainment experience

while reducing alcohol-related incidents both while reducing alcohol-related incidents both

in facilities and on surrounding roadways.in facilities and on surrounding roadways.

TEAM Coalition MembersTEAM Coalition MembersTEAM Coalition MembersTEAM Coalition Members

Strategic PartnersStrategic PartnersStrategic PartnersStrategic Partners

• IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police

• NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association

• RADD: Recording Artists, Actors, and Athletes Against Drunk DrivingRADD: Recording Artists, Actors, and Athletes Against Drunk Driving

• SMA: Stadium Managers AssociationSMA: Stadium Managers Association

• SUM: Soccer United MarketingSUM: Soccer United Marketing

• HERO CampaignHERO Campaign

• GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association

Benefits of TEAM ApproachBenefits of TEAM ApproachBenefits of TEAM ApproachBenefits of TEAM Approach

• Reduces alcohol-related incidentsReduces alcohol-related incidents

• Promotes family friendly atmosphere, safetyPromotes family friendly atmosphere, safety

• Demonstrates “Reasonable Efforts”Demonstrates “Reasonable Efforts”

• Helps prevent underage access to alcoholHelps prevent underage access to alcohol

• Helps prevent drunk drivingHelps prevent drunk driving

• Validates that facilities can serve alcohol Validates that facilities can serve alcohol responsibly responsibly

• Reduces insurance claims and liability suitsReduces insurance claims and liability suits

• Reduces alcohol-related incidentsReduces alcohol-related incidents

• Promotes family friendly atmosphere, safetyPromotes family friendly atmosphere, safety

• Demonstrates “Reasonable Efforts”Demonstrates “Reasonable Efforts”

• Helps prevent underage access to alcoholHelps prevent underage access to alcohol

• Helps prevent drunk drivingHelps prevent drunk driving

• Validates that facilities can serve alcohol Validates that facilities can serve alcohol responsibly responsibly

• Reduces insurance claims and liability suitsReduces insurance claims and liability suits

TEAM Training in Effective TEAM Training in Effective Alcohol ManagementAlcohol Management

TEAM Training in Effective TEAM Training in Effective Alcohol ManagementAlcohol Management

• Warning Signs of Impairment/ToleranceWarning Signs of Impairment/Tolerance

• Absorption Rate Factors/BACAbsorption Rate Factors/BAC

• Legal Liability/Reasonable EffortsLegal Liability/Reasonable Efforts

• Intervention Guidelines/Practice ScenariosIntervention Guidelines/Practice Scenarios

• ID Checking/State Laws for Responsible Alcohol ID Checking/State Laws for Responsible Alcohol ServiceService

• Warning Signs of Impairment/ToleranceWarning Signs of Impairment/Tolerance

• Absorption Rate Factors/BACAbsorption Rate Factors/BAC

• Legal Liability/Reasonable EffortsLegal Liability/Reasonable Efforts

• Intervention Guidelines/Practice ScenariosIntervention Guidelines/Practice Scenarios

• ID Checking/State Laws for Responsible Alcohol ID Checking/State Laws for Responsible Alcohol ServiceService

TEAM Training in Effective TEAM Training in Effective Alcohol ManagementAlcohol Management

TEAM Training in Effective TEAM Training in Effective Alcohol ManagementAlcohol Management

TrainersTrainers

• Facility/concessionaire Facility/concessionaire managersmanagers

• 2-day certification 2-day certification workshopworkshop

• 40-question exam40-question exam

• 2-year certification2-year certification

• $600 registration fee$600 registration fee

TrainersTrainers

• Facility/concessionaire Facility/concessionaire managersmanagers

• 2-day certification 2-day certification workshopworkshop

• 40-question exam40-question exam

• 2-year certification2-year certification

• $600 registration fee$600 registration fee

EmployeesEmployees

• All job functions All job functions interacting with fansinteracting with fans

• 3-hour certification 3-hour certification training sessiontraining session

• 20 or 30-question exam20 or 30-question exam

• 3-year certification3-year certification

• $12 per certification $12 per certification manualmanual

EmployeesEmployees

• All job functions All job functions interacting with fansinteracting with fans

• 3-hour certification 3-hour certification training sessiontraining session

• 20 or 30-question exam20 or 30-question exam

• 3-year certification3-year certification

• $12 per certification $12 per certification manualmanual

9,039 35,922 65 1,880 7,816 54,8783,063 24,352 719 987 257 6,009 35,7842,139 20,881 761 367 24,2672,504 8,896 761 459 12,7391,019 3,820 897 5,855432 10,746 11,178488 495 983327 634 23 41 1,142693 1,239 1,963

14,756 45,098 807 1,748 2,596 8,948 74,617

Employees Actively Certified Employees Actively Certified As of 2007As of 2007

Employees Actively Certified Employees Actively Certified As of 2007As of 2007

MLBMLBNFLNFLNHLNHLNBANBAMLSMLS

Live NationLive NationNCAANCAAMinorsMinorsOtherOtherTotalTotal

MLBMLBNFLNFLNHLNHLNBANBAMLSMLS

Live NationLive NationNCAANCAAMinorsMinorsOtherOtherTotalTotal

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FAN CODE OF CONDUCT CARDSFAN CODE OF CONDUCT CARDSOFFER DIRECT REACH TO FANSOFFER DIRECT REACH TO FANSFAN CODE OF CONDUCT CARDSFAN CODE OF CONDUCT CARDSOFFER DIRECT REACH TO FANSOFFER DIRECT REACH TO FANS

Board Member CommitmentBoard Member CommitmentBoard Member CommitmentBoard Member Commitment

Reasonable EffortsReasonable EffortsReasonable EffortsReasonable Efforts

• Training ALL facility employees in effective Training ALL facility employees in effective alcohol managementalcohol management

• Defining, communicating, and enforcing Code of Defining, communicating, and enforcing Code of Conduct and alcohol service policiesConduct and alcohol service policies

• Documentation of violationsDocumentation of violations

• Roving alcohol enforcement teamsRoving alcohol enforcement teams

• Tools for guests to support your effortsTools for guests to support your efforts

• Training ALL facility employees in effective Training ALL facility employees in effective alcohol managementalcohol management

• Defining, communicating, and enforcing Code of Defining, communicating, and enforcing Code of Conduct and alcohol service policiesConduct and alcohol service policies

• Documentation of violationsDocumentation of violations

• Roving alcohol enforcement teamsRoving alcohol enforcement teams

• Tools for guests to support your effortsTools for guests to support your efforts

Enforcement AND PreventionEnforcement AND PreventionEnforcement AND PreventionEnforcement AND Prevention

Law enforcement officers at Ralph Wilson Stadium Buffalo Bills Fan Responsibility PSA

Key MessagesKey MessagesKey MessagesKey MessagesSocial Norms/Prevention Complement to Social Norms/Prevention Complement to

High Visibility EnforcementHigh Visibility EnforcementSocial Norms/Prevention Complement to Social Norms/Prevention Complement to

High Visibility EnforcementHigh Visibility Enforcement

Buckle Up America – Buckle Up America – Every Trip, Every TimeEvery Trip, Every TimeBuckle Up America – Buckle Up America –

Every Trip, Every TimeEvery Trip, Every TimeClick It or TicketClick It or TicketClick It or TicketClick It or Ticket

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Social NormsSocial NormsSocial NormsSocial Norms HVEHVEHVEHVE

Fans Don’t Let Fans Don’t Let Fans Drive DrunkFans Drive DrunkFans Don’t Let Fans Don’t Let

Fans Drive DrunkFans Drive DrunkOver the Limit, Over the Limit,

Under ArrestUnder ArrestOver the Limit, Over the Limit,

Under ArrestUnder Arrest

Key MessagesKey MessagesKey MessagesKey MessagesSocial Norms/Prevention Complement to Social Norms/Prevention Complement to

High Visibility EnforcementHigh Visibility EnforcementSocial Norms/Prevention Complement to Social Norms/Prevention Complement to

High Visibility EnforcementHigh Visibility Enforcement

Buckle Up America – Buckle Up America – Every Trip, Every TimeEvery Trip, Every TimeBuckle Up America – Buckle Up America –

Every Trip, Every TimeEvery Trip, Every TimeClick It or TicketClick It or TicketClick It or TicketClick It or Ticket

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Social NormsSocial NormsSocial NormsSocial Norms HVEHVEHVEHVE

Fans Don’t Let Fans Don’t Let Fans Drive DrunkFans Drive DrunkFans Don’t Let Fans Don’t Let

Fans Drive DrunkFans Drive DrunkOver the Limit, Over the Limit,

Under ArrestUnder ArrestOver the Limit, Over the Limit,

Under ArrestUnder Arrest

Key MessagesKey MessagesKey MessagesKey MessagesSocial Norms/Prevention Complement to Social Norms/Prevention Complement to

High Visibility EnforcementHigh Visibility EnforcementSocial Norms/Prevention Complement to Social Norms/Prevention Complement to

High Visibility EnforcementHigh Visibility Enforcement

Buckle Up America – Buckle Up America – Every Trip, Every TimeEvery Trip, Every TimeBuckle Up America – Buckle Up America –

Every Trip, Every TimeEvery Trip, Every TimeClick It or TicketClick It or TicketClick It or TicketClick It or Ticket

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Social NormsSocial NormsSocial NormsSocial Norms HVEHVEHVEHVE

Fans Don’t Let Fans Don’t Let Fans Drive DrunkFans Drive DrunkFans Don’t Let Fans Don’t Let

Fans Drive DrunkFans Drive DrunkOver the Limit, Over the Limit,

Under ArrestUnder ArrestOver the Limit, Over the Limit,

Under ArrestUnder Arrest

Designated Driver ProgramDesignated Driver ProgramDesignated Driver ProgramDesignated Driver Program

Designated Driver Program Designated Driver Program Designated Driver Program Designated Driver Program

Designated Driver Program Designated Driver Program Designated Driver Program Designated Driver Program

• Register fans of drinking age by pledging not Register fans of drinking age by pledging not to drink during event, get friends home safelyto drink during event, get friends home safely

• Usually includes a wrist band to identify as Usually includes a wrist band to identify as designated driver and a free soft drinkdesignated driver and a free soft drink

• Promotion can also include giveaways to Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”individuals such as a t-shirt or other “trinkets”

• Designated driver awards (winner for each Designated driver awards (winner for each race, winner of the season)race, winner of the season)

• Register fans of drinking age by pledging not Register fans of drinking age by pledging not to drink during event, get friends home safelyto drink during event, get friends home safely

• Usually includes a wrist band to identify as Usually includes a wrist band to identify as designated driver and a free soft drinkdesignated driver and a free soft drink

• Promotion can also include giveaways to Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets”individuals such as a t-shirt or other “trinkets”

• Designated driver awards (winner for each Designated driver awards (winner for each race, winner of the season)race, winner of the season)

Responsibility Has Its Responsibility Has Its Rewards SweepstakesRewards SweepstakesResponsibility Has Its Responsibility Has Its Rewards SweepstakesRewards Sweepstakes

• Sweepstakes encouraging fans to be designated Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsdrivers at professional sports stadiums

• MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating

• Over 425,000 fans participating in 2007Over 425,000 fans participating in 2007

• Grand prize winners attend World Series, MLS Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super BowlCup, NBA Finals, and Super Bowl

• Secondary winners attended All-Star Secondary winners attended All-Star Games and Pro Bowl Games and Pro Bowl

• Sweepstakes encouraging fans to be designated Sweepstakes encouraging fans to be designated drivers at professional sports stadiumsdrivers at professional sports stadiums

• MLB, MLS, NBA, NFL currently participatingMLB, MLS, NBA, NFL currently participating

• Over 425,000 fans participating in 2007Over 425,000 fans participating in 2007

• Grand prize winners attend World Series, MLS Grand prize winners attend World Series, MLS Cup, NBA Finals, and Super BowlCup, NBA Finals, and Super Bowl

• Secondary winners attended All-Star Secondary winners attended All-Star Games and Pro Bowl Games and Pro Bowl

Calendar of OpportunitiesCalendar of OpportunitiesCalendar of OpportunitiesCalendar of Opportunities

January

February

June

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November

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2008 World Series2008 World Series

MLS Cup 2008 Home Depot Center Los Angeles

MLS Cup 2008 Home Depot Center Los Angeles

2009 NCAA Men’s Final Four Detroit2009 NCAA Men’s Final Four Detroit

2009 NCAA Women’s Final Four St. Louis

2009 NCAA Women’s Final Four St. Louis

2009 BCS Championship Miami

2009 BCS Championship Miami

2008 All Star Game BMO Field Toronto2008 All Star Game BMO Field Toronto

2008 All Star Game Yankee Stadium

2008 All Star Game Yankee Stadium

2009 College World Series Omaha

2009 College World Series Omaha 2008 Bowl

Championship Series2008 Bowl

Championship Series

2009 All Star Game Phoenix2009 All Star

Game Phoenix2008 NBA

Finals2008 NBA

Finals

2008 Draft Day2008 Draft DaySuper Bowl XLIII TampaSuper Bowl XLIII Tampa

2009 Pro Bowl Honolulu

2009 Pro Bowl Honolulu

2008 Stanley Cup

2008 Stanley Cup

2009 All Star Game Montreal

2009 All Star Game Montreal

Responsibility Has Its RewardsResponsibility Has Its RewardsResponsibility Has Its RewardsResponsibility Has Its Rewards

• Buckle UpBuckle Up• Never Drive DrunkNever Drive Drunk• Always Have A Always Have A

Designated DriverDesignated Driver• Never Provide Alcohol to Never Provide Alcohol to

Anyone Under 21Anyone Under 21

• Buckle UpBuckle Up• Never Drive DrunkNever Drive Drunk• Always Have A Always Have A

Designated DriverDesignated Driver• Never Provide Alcohol to Never Provide Alcohol to

Anyone Under 21Anyone Under 21

RHIR PLEDGERHIR PLEDGE• Branded PhotosBranded Photos• Video MessagesVideo Messages• Tickets to Future EventsTickets to Future Events

• Branded PhotosBranded Photos• Video MessagesVideo Messages• Tickets to Future EventsTickets to Future Events

REWARDSREWARDS

Results come from TEAMworkResults come from TEAMworkResults come from TEAMworkResults come from TEAMwork

• 25,000 facility employees certified annually25,000 facility employees certified annually

• 150 sports and entertainment facilities 150 sports and entertainment facilities

• 500 active trainers500 active trainers

• 425,000 MLB, MLS, and NFL fans pledged to be 425,000 MLB, MLS, and NFL fans pledged to be designated drivers in 2007designated drivers in 2007

• 25,000 facility employees certified annually25,000 facility employees certified annually

• 150 sports and entertainment facilities 150 sports and entertainment facilities

• 500 active trainers500 active trainers

• 425,000 MLB, MLS, and NFL fans pledged to be 425,000 MLB, MLS, and NFL fans pledged to be designated drivers in 2007designated drivers in 2007

Jill Pepper Jill Pepper Executive DirectorExecutive Director

TEAM CoalitionTEAM Coalition703-647-7431703-647-7431

jill@teamcoalition.orgjill@teamcoalition.org

Jill Pepper Jill Pepper Executive DirectorExecutive Director

TEAM CoalitionTEAM Coalition703-647-7431703-647-7431

jill@teamcoalition.orgjill@teamcoalition.org