team b. part 1 of 3 executive summary campaign overview main goal awareness creation online...
TRANSCRIPT
NETAWARE 2012 - HOMELESSTeam B
Part 1 of 3
Executive Summary
Campaign Overview
Main Goal
Awareness Creation
Online promotion
Social Exclusion
Samu Social Romania
Key Results
481 287 & 194
75.638 54.727& 20.911
0,64% 0,52% & 0,93%
Preliminary Conclusion
Awareness ↑ Limited Budget 1st Time
Samu Social Romania Different Goal Other Options?
Future Online Marketing Recommendations
Integrated Online Strategy
Social Channels
AdWords
Website
Part 2 of 3
Industry Component
General Strategy
“Fair Play”-approach
Diverse audience
Examples…
Operational Details
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 90
20
40
60
80
100
120
140
160
Clicks
Romanian Campaign
Operational Details
day 1 day 2 day 3 day 4 day 5 day 6 day 7 day 8 day 90
10
20
30
40
50
60
70
Money Spent (in Zloty)
Operational Details
Keywords Clicks Impressions CTR Avg. CPC
Romania 308 38899 0,79% PLN0.40
Ajutor 30 2570 1,17% PLN0.72Asistenta Sociala
18 781 2,30% PLN0.44
Adult 16 2063 0,78% PLN0.27
Adaposturi 10 517 1,93% PLN0.80
Conclusion
AdWords Powerful tool Possibilities for non-profit
organizations
Create Awareness ≠ Raising Funds / Donations
Future Recommendations
Good website
New Functionality Necessary
Online Donations?
“Webshop”?
Partnership?
Part 3 of 3
LEARNING COMPONENTS
Learning Objectives
Google AdWords
Homelessness: What can we do?
Facebook Awareness Campaign
Gain experience with Facebook & AdWords
International Communication Skills ↑
Outcomes
Expected achievements
Improved communication skills
Unexpected achievements
Google AdWords performance
Facebook Page Likes
Appreciate each other’s strenghts
Group Dynamics
Group Team
Daily Updates
Consensus
Openness
Personal Growth
Getting to know other cultures
Fun!
Future recommendations
• More Background on Google AdWords
– Save time
– Improve immediate results
• More team-building activities
– Outside of workshops
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Any questions?
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That’s it!
Thank You!