Winning strategy part 2Corporate social Responsibility in

Wave Riders Team A3

Tega Mine

Faizan Nick

Henry

Content Definition of CSRElements of CSRBest practicesImplementation of the CSR wave riders Policy

What is CSR?

CSR is a business decision making linked to ethical values, compliance with legal requirements, and respect for people, communities, and the environment around the world.

Source: (Aaronson, 2003)

Main Elements of CSR

Economic: responsibility to earn money for owners .

Legal: responsibility to abide by the law .Ethical: responsibility to be fair and just.Voluntary: responsibility to promote human

welfare.

Source (Hopkins,2003)

Best Practices of CSRSet measurable goalsStakeholder EngagementSustainability Issues MappingSustainability Management SystemsLifecycle AssessmentSustainability/CSR ReportingSustainability BrandingSource (Hopkins,2003)

Application of CSR in Wave-Raiders

Kings of the European waters

Customer satisfaction

Reduce production

cost

Market share Quality

Effective supply chain

CSR Policy Marketing department

Goal: market share strategic marketing campaign 2% of every sale that the we make will be

donated 100% recyclable product (less waste)Less wastage of resources

CSR policy Production department

invest in new technology to make our product 100% recyclable to make an eco-friendly product (recycle and reuse)

Recycle – reduces cost of product by 17%

CSR Policy Production department

Goal: reduce the lead time

Production plant will be located close to our suppliers

Reduce CO2 footprint

CSR policy Finance

Goal: Customer satisfaction External audit Transparency

HRCreating equal opportunities to our employeesTraining and development program

Any Questions or comments

References Business for social responsibility.2003b. Overview of corporate

social responsibility . http://www.bst.org/BCRResources/Issuebriefdetail.cfnacocumentlD=48809(23june2003)

Corporate Social Responsibility's Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement. 2012. Corporate Social Responsibility's Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement. [ONLINE] Available at: http://greeneconomypost.com/csr-best-practices-11001.htm

. 2012. . [ONLINE] Available at: http://www.business.curtin.edu.au/files/GSB_Working_Paper_No._62_Corp_Social_Resp_A_definition_Thomas___Nowak.pdf

Hopkins, M 2003, 'The business case for CSR: Where are we?' International Journal for Business Performance Management, vol. 5, no. 2,3, pp. 125-40.