Camini enjoys steady growth

Highest at 187,000

First of its kind in the

industry

Dominates the AEV market

with 78% share

Pioneers in AEV – The Comet

Sales grew by 91% within its first 2 periods

Leading technological capabilities

Increase in Gas Prices

Threat to all petrol-driven cars?

Opportunity for Comet?

Below-par dealer satisfaction

Moderate preference rating among customers

18.4 % 17.4 %

Inconsistent Value Market Share

High R&D: upgrades to 3 vehicles + Safety technology upgraded

$1845 increase in Sales (+11.7%)

+28% Sales: Comet sales boost by +35%, Cafav sales +21% after upgrade

Base

R&D scaled down -64%, Sales +6.7%, Demand > Capacity

12012000

Increasing Gross margin + Decreasing Expenses

+109 %+39 %

+159 %+24%

+140%

Decisions:Increased production→ 180,000 to 250,000MSRP increased by 2.9%Upgrades to enhance Styling (+2) and Quality (+2)

Outcome:•Increased production covered shortages, unit sales +87%•After Marketing Contribution increased +109%•Responsible for 35% of the total net contribution

Vehicle Prod.(000's) Sales(000's) Inv.(000's) Days Inv. Comment

Cafav 138 137 0 0 extreme shortages

Camelot 79 79 0 0 extreme shortages

Camini 187 187 0 0 some shortages

Climax 77 77 0 0 Upgraded

Comet 275 275 0 0 significant shortages

Total 755 755 0 0

4141

2424

1919

5555

139139

How were Dealer Ratings enhanced?

+ $40m

+ $30m

How were Dealer Ratings enhanced?

Heavy investments in the initial periods is vital in order to facilitate improvements in the long run

First mover advantage is only useful if the product is hard to duplicate or surmount.

Awareness is not only created from advertising and promotion

Expect the unexpected