teaching entrepreneurship to media students
TRANSCRIPT
Fostering Innovation
Business models + funding streams
Collaboration with other majors (computer science and emerging media)
Use of social media to build brand awareness and trust
Early-adopter culture
Building Your Brand
“I like to see that they’re an early adopter of new platforms and social media features, not someone who is going to wait for me to say, ‘okay, you have to start doing this.’”
-Amber Smith, Gray Television
Brand = Credibility
Credibility shifting from institution to individual
Provide context for the “noise”
Finding a niche/beat
Building Your Brand
“When the moment came in August 2011, you can say I was prepared in a sense. When Irene was coming, I said this was an opportunity to create a pop-up news outlet that is two-way and can democratize news where I live because there was nothing else that existed at that point.”
Find A Niche
Become the go-to person for a beat
Create and curate useful material
Rely on your community
Blog posts, original reporting, and social media activity related to your beat
The Assignments
Two blog posts every other week
Original reporting every other week
Social media to-do list includes: Twitter, FB, Snapchat, social videos and graphics, and more
Experiment with one “new” tool
Innovation Strategy Analysis
Read NYT Innovation Report and Pew Research studies
Follow one outlet for the semester
Analyze outlet’s business model and products
Analyze outlet’s and two reporters’ use of new media