Teaching Business Communication ?

Which Business Communication Textbooks

Are the Market Leaders?

At the end of the presentation, you will be provided a link to free materials that you can download and use in your classes tomorrow.

Instructors have a wide variety of business communication textbooks from which to choose. This presentation will show you the market leaders.

Business Communication Today, 11/e Watch video preview* This text prepares students with the knowledge and skills they will be expected to have when they

enter tomorrow’s workplace and addresses the new social communication model that is revolutionizing the way businesses communicate. Writing examples are shown in every major electronic business communication medium. This is the only major business communication textbook with in-depth coverage of the social media that are transforming not only the practice of business communication but the very relationship between businesses and their audiences. Other texts discuss social media in an isolated fashion in one chapter.

* The three-step process is uniformly applied throughout the book and adapted to each message form. A variety of model documents are accompanied by a customized three-step graphic that shows students exactly how the process was applied.

* Business Communication Today demonstrates effective and ineffective writing through numerous model documents. We have always believed in the instructive value of model documents and offer numerous annotated examples in both print and electronic media. “Document Makeovers” offer students an appealing opportunity to refine and reinforce their writing skills in a dynamic multimedia environment.

* Students learn with real-company examples. Dozens of real companies appear in chapter discussions, vignettes, exercises, model documents, and cases.

* Technology topics include assistive technologies for communicators with disabilities, autoresponders, content management systems, crowdsourcing, desktop search engines, digital rights/intellectual property rights, e-mail hygiene, geographic information systems, hidden/deep Internet, information architecture, interactive media, online survey tools, proposal-writing software, screencasting, shared online workspaces, social mapping, streaming media, tagging, translation software, unified communications, video blogging, virtual agents and bots, and web directories, all of which are presented in the context of business communication. (None of these topics are listed in the indexes of competing texts, which are vivid examples of how behind the times these texts are in 2013.)

How does your text compare to Business Communication Today?

Excellence in Business Communication, 10/e Watch video preview* Preparing students for the full range of electronic media they will be expected to use on the job.

Unlike all other texts on the market, new media ideas and tools are woven into the fabric of every chapter to illustrate the changing ways people are communicating on the job. Writing examples are shown in every major electronic business communication medium, and students get practical advice, annotated examples, and multiple practice opportunities

* Giving students hands-on experience with new media. Interactive assignments add a unique dimension of media practice for students. Students can also practice their wiki editing and writing skills using our unique online instructional system, which lets instructors evaluate each student’s work individually. “Learn More” media items, more than 50 in all, integrate the text with online material.

* Demonstrating effective and ineffective writing through numerous model documents. We have always believed in the instructive value of model documents and so offer numerous annotated examples in both print and electronic media.

* Helping students learn with real-company examples. Dozens of real companies appear in chapter discussions, vignettes, exercises, model documents, and cases.

* Recognizing the importance of both topics (particularly in light of employer concerns about the etiquette shortcomings of today’s new hires), we integrate ethics and etiquette throughout the book and give students numerous opportunities to ponder ethical dilemmas and practice communication etiquette.

How does your text compare with Excellence in Business Communication?

Business Communication Essentials, 6/e* Preparing students for the full range of electronic media they will be expected to use on the job. Unlike all other texts on the market, we show examples in every major electronic business communication medium.

* Giving students hands-on experience with new media. Interactive assignments add a unique dimension of media practice for students. Students can also practice their wiki editing and writing skills using our unique online instructional system, which lets instructors evaluate each student’s work individually.

* Demonstrating effective and ineffective writing through numerous model documents. We have always believed in the instructive value of model documents and so offer numerous annotated examples in both print and electronic media.

* Helping students learn with real-company examples. Dozens of real companies appear in chapter discussions, vignettes, exercises, model documents, and cases.

* Recognizing the importance of both topics (particularly in light of employer concerns about the etiquette shortcomings of today’s new hires), we integrate ethics and etiquette throughout the book and give students numerous opportunities to ponder ethical dilemmas and practice communication etiquette.

How does your current text compare to Business Communication Essentials?

How does these three textbooks compare?

Click the above link to see!

For more information about Bovee and Thill textbooks, and to obtain free classroom materials, visit Bovee & Thill’s Business Communication Blog.