tea packaging assignment

1610QCA GRAPHIC DESIGN 1

ASSIGNMENT 3:TEA PACKAGING

CHRISTOPHER BAMBURY

There’s nothing like Nought Tea:

Nought-Tea is a tea that is marketed towards 25-35 year old professionals with noticeable disposable income.This tea brand uses ethically and sustainably produced materials to capture the ever-growing ethically and environmentally conscious market.

LOGO DEVELOPMENT:

GRAPHIC DESIGN:

COLOUR SELECTION:

MINT

LEMON

EARL GREY

CHAI

When choosing colours, the flavours of the tea were taken into consideration. For example: green was chosen for mint because the mint leaf is green. A “younger” pastel version of each colour was chosen to help provide highlights on the black and white design of the packaging.

PACKAGING DESIGN:

A simple black & white base was chosen to set the package apart from other tea brands on the supermarket shelf. It also helps to deliver an urban and youthful flavour to the brand, which ties in with the target market.

Subtle design choices also double as practical production devices. eg: the teabag packet.

PACKAGING DESIGN cont.:

thus reducing carbon emissions from excess transportation. The box is constructed using a puzzle slot system for the base and only requires one tab to be glued in order to hold its shape.

THE MATERIALS:

Tea Box: Sustainably recycled 350gsm SilkMatt PaperTea Packets: Sustainably reduced 112gsm Transparency Paper (Wax Lined to keep the tea fresh)Plastic wrap: Biodegradable Shrink plastic

INGREDIENTS:japanese green tea,

pepermint leaves

10 TEABAGS

There’s nothing like Nought-Tea

Ethically sourced and sustainably

produced from the best tea growers in

the world. This tea isn’t just good for the

community & environment, its good for

you too! And it tastes great.

EnergyProteinFat, total - SaturatedCarbohydrates - SugarsSodium

10Kj0g0g0g

1.7g1g0g

4Kj0g0g0g

0.7g0.4g0g

Av. serve 250mL

Average 100 mL

Nutritional Information

MAKING YOUR TEABrew for 2-3 minutes in boiling water, depending on

desired strength. Best enjoyed by itself.

A beautifully light blend of Japanese

green tea with a strong mint flavour.

30g

INGREDIENTS:Black tea, cloves, cardamon, cinnamon, star anise, ginger

10 TEABAGS








10Kj0g0g0g

0.7g0g0g

4Kj0g0g0g

0.3g0g0g

Av. serve 250mL

Average 100 mL


30g

MAKING YOUR TEABrew for 2-3 minutes in boiling water, depending on desired strength. Best enjoyed with lashings of milk

and honey.

An earthy blend of indian spices and tea

leaves with a distinctive cinnamon

aroma.

10 TEABAGS







INGREDIENTS: blend of ceylon orange

pekoe, bergamot


10Kj0g0g0g

0.7g0g0g

4Kj0g0g0g

0.3g0g0g

Av. serve 250mL

Average 100 mL


MAKING YOUR TEABrew for 2-3 minutes in boiling water, depending on desired strength. Best enjoyed with a splash of milk

or a sqeeze of fresh lemon.

A rich blend of Ceylon tea and bergamot

orange.

30g

10 TEABAGS








10Kj0g0g0g

1.7g1g0g

4Kj0g0g0g

0.7g0.4g0g

Av. serve 250mL

Average 100 mL


INGREDIENTS:japanese green tea, lemon rind

MAKING YOUR TEABrew for 2-3 minutes in boiling water, depending on

desired strength. Best enjoyed with a sqeeze of fresh lemon.

A beautifully light blend of Japanese

green tea with a fresh pop of lemon.

30g

tea packaging assignment

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