tea certification data report 2019 - rainforest alliance€¦ · 2019 was a good year of the utz...
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Tea Certification Data Report 2019
Rainforest Alliance & UTZ programs
May 2020
Tea Certification Data Report 2019Rainforest Alliance and UTZ programs
2
Introduction
The main goal of this report is to present the scope and scale of the Rainforest
Alliance and UTZ tea certification programs in 2019 – calendar year. The report is
created to inform our stakeholders and is part of our commitment to transparency.
The report focuses on the key indicators related to:
• Market uptake: sales of Rainforest Alliance Certified™ and UTZ certified tea;
• Program reach: estimated Rainforest Alliance Certified and UTZ certified tea production, premiums being paid and multi-certification.
This report is part of the Rainforest Alliance monitoring and evaluation system. Most of
the data in this report is collected via our online certification and traceability systems.
We do our best to ensure that all the information in this report is accurate and
reliable. As much of the data is collected by third parties, we are aware that there
may be some shortcomings.
Please note, this reports covers the certification data of ‘regular’ tea (Camellia
sinensis). If you are interested in the 2019 data for UTZ certified rooibos or herbal teas
get in touch with your Rainforest Alliance contact.
Tea Certification Data Report 2019Rainforest Alliance and UTZ programs
3
Summary
In 2019, the Rainforest Alliance Tea program saw a 4% increase in terms of volume. On area certified we saw a 3% increase, breaking through the 600,000 hectares mark for the first time. There is also a milestone on the number of certified tea farmers which now exceeds 900,000 farmers. Even though the number of farmers, volumes and certified area went up, the number of workers saw a decrease of 4%, which we attribute to continuing efforts of producers to mechanize production wherever possible in order to mitigate labor costs and shortages.
Rainforest Alliance welcomed its first tea producer from Brazil in 2019, while certified tea has once again become available from Burundi. We also saw the departure of certified tea from Ethiopia. Demand of Rainforest Alliance certified tea increased significantly, with a particularly strong uptake for producers in Kenya, Turkey, Vietnam and Indonesia. More than 30% certified tea is now bought as certified.
2019 was a good year of the UTZ tea program where we saw positive trends for both demand (+ 27%) and supply (+ 5%), leading to a positive increase in the supply and demand ratio overall.
The increase in UTZ certified tea supply and in particular demand outpaces overall growth in the tea industry. The number of certificate holders went down as a result of members switching to the Rainforest Alliance certification program. The 4% decrease in the number of certificate holders has led to a drop also in certified area (- 4%), number of farmers (- 27%), and number of workers (- 7%).
Tea Certification Data Report 2019Rainforest Alliance and UTZ programs
Geographical program reach
Rainforest Alliance program
UTZ program
Rainforest Alliance and UTZ programs
The Rainforest Alliance
and UTZ tea programs
reach farmers and
workers in 26 countries
worldwide.
Tea Certification Data Report 2019Rainforest Alliance and UTZ programs
5
Program reach: Rainforest Alliance and UTZ
Number of farmers
900+ K Area (hectare)
600+ K
Combined estimated production area Combined number of farmers
Combined figures are calculated by subtracting the figures of dual certified producer groups and individual farms from the total of UTZ and Rainforest Alliance.
Tea Certification Data Report 2019
Rainforest Alliance program
UTZ program
Rainforest Alliance
Tea program
Program reach
AfricaBurundi
Kenya
Malawi
Mozambique
Rwanda
Tanzania
Uganda
Zimbabwe
Latin AmericaArgentina
Brazil
Ecuador
9
Geographical reach
Tea Certification Data Report 2019Rainforest Alliance program
AsiaAustralia
Bangladesh
China
India
Indonesia
Japan
Nepal
Sri Lanka
Taiwan
Turkey
Vietnam
We welcomed the first
farm in Brazil, and are
happy that certified tea
from Burundi has once
again become available.
With the addition of
these two countries and
Ethiopia no longer
featuring Rainforest
Alliance Certified™ farms,
the number of countries
with Rainforest Alliance
Certified tea producers
increased to 22.
Tea Certification Data Report 2019Rainforest Alliance program
Program reach
+3%
Relative growth
2018-2019:
+7%
Relative growth
2018-2019:
+4%
Relative growth
2018-2019:
-4%
Relative growth
2018-2019:
Area (hectare)
613,582 Number of farmers
936,981
Estimated production (MT)
1,226,708Number of workers
(seasonal and permanent)
734,647
Tea Certification Data Report 2019Rainforest Alliance program
Program reach
Area (hectare) Number of farmers
Estimated production (MT) Number of workers
(seasonal and permanent)
In 2019, the estimated production area increased slightly by 3% compared to 2018. This is mainly due to Sri Lanka, Burundi, and Indonesia.
In 2019, the number of farmers increased by 7% vs. last year. Asia saw an increase of 39%, mainly driven by Sri Lanka. The top 3 countries with most farmers are: Kenya, Burundi (with five certificate holders back in the program), and Turkey.
In 2019, the estimated certified volume increased by 4% compared to last year. The top 3 producing countries are: Kenya, India, and Sri Lanka.
In 2019, the number of workers decreased by 4% vs. 2018, mainly driven by a decrease in Bangladesh, Kenya, and Sri Lanka. This is due to several factors, like more mechanical production e.g. in Kenya.
Tea Certification Data Report 2019Rainforest Alliance program
Program reach
436.863468.631
550.646593.481 613.582
2015 2016 2017 2018 2019
Number of farmersArea (ha)
Number of workers (seasonal and permanent)
762.469813.308
879.481 878.182936.981
2015 2016 2017 2018 2019
911.456
1.084.910 1.087.5921.178.965
1.226.708
2015 2016 2017 2018 2019
0 0 0
767.378734.647
2015 2016 2017 2018 2019
Estimated production (MT)
+3%
Relative growth
2018-2019:
+7%
Relative growth
2018-2019:
+4%
Relative growth
2018-2019:
-4%
Relative growth
2018-2019:
No data available
Global sales
Tea Certification Data Report 2019Rainforest Alliance program
14
Global tea sales
168.307
192.309219.938
228.209
369.344
2015 2016 2017 2018 2019
MT
ma
de
te
a e
qu
iva
len
t
+4%
+62%
+14%+14%
The global Rainforest
Alliance tea sales saw a
strong market uptake
(+62% vs. 2018), driven
by a stronger
commitment from
brands to certified
products.
Specific origins of
importance to these
brands have seen a
relatively strong
increase in certified
volumes sold. 0
‘Global sales’ are all the confirmed volumes sold from a certified producer to the first buyer. Years are calendar years.
Tea Certification Data Report 2019Rainforest Alliance program
15
Global sales per origin
‘Global sales’ are all the confirmed volumes sold from a certified producer to the first buyer. Years are calendar years.
The global sales
increase is mainly
driven by purchases
from Kenya (31% of the
global sales), India
(15%) and Argentina
(12%).
Tea Certification Data Report 2019Rainforest Alliance program
116.270
54.214
44.20239.236
20.092 18.48815.056 14.708 14.550
11.572
7.710
5.024
4.410
3.812
0
20.000
40.000
60.000
80.000
100.000
120.000
Kenya India Argentina Indonesia Malawi Turkey Rwanda China Vietnam Sri Lanka Tanzania Zimbabwe Uganda Other
MT
co
co
a b
ea
n e
qu
iva
len
t
2015
2016
2017
2018
2019
16
Global sales per origin
Relative
growth
2018-2019: +122% +208% +147% +10%+17% +146%+29% +100% -36%+204% +33% +101% +22% -59%
‘Global sales’ are all the confirmed volumes sold from a certified producer to the first buyer. Years are calendar years.
The global sales
increase is mainly
driven by purchases
from Kenya (31% of the
global sales), India
(15%) and Argentina
(12%).
Tea Certification Data Report 2019Rainforest Alliance program
17
Registered supply chain actors
268
414
716
986
1.252
2015 2016 2017 2018 2019
‘Supply Chain Actors’ include traders, blenders, manufacturers, retailers and brand owners.
In 2019, the number of
supply chain actors
increased by 266 (+27%).
In Asia, the number
increased by 141; in
Europe by 95; in North
America by 18; in Latin
America by 8; and in
Africa by 4.
Supply chain actors from
7 new countries joined
the Rainforest Alliance
tea program: Sudan,
Kazakhstan, Bulgaria,
Estonia, Romania, Serbia
and Peru.
Estimated Production
Tea Certification Data Report 2019Rainforest Alliance program
19
Global estimated tea production
911.4561.084.910 1.087.592
1.178.9651.226.708
2015 2016 2017 2018 2019
MT
ma
de
te
a e
qu
iva
len
t+8%
+4%
+0.2%+19%
In line with previous
years, the estimated
certified volume
increased in 2019 (+4%
vs. 2018). 0
Estimated production is based on information from certificates valid on December 31, 2019.
Tea Certification Data Report 2019Rainforest Alliance program
20
Estimated production per origin
The top 3 producing
countries are: Kenya,
India, and Sri Lanka.
Estimated production is based on information from certificates valid on December 31, 2019.
Tea Certification Data Report 2019Rainforest Alliance program
458.853
269.266
87.17372.962 61.894
47.180 45.88730.698 27.289 26.916 24.835 21.312 20.434 32.007
0
100.000
200.000
300.000
400.000
500.000
Kenya India Sri Lanka Indonesia Argentina Malawi Turkey Rwanda China Tanzania Uganda Vietnam Burundi Other
MT
co
co
a b
ea
n e
qu
iva
len
t
2015
2016
2017
2018
2019
21
Estimated production per origin
Relative
growth
2018-2019: -7% -2% +29% -12%+7% -28%+47% +37% +11%+1% +11% +3% +10% +100%
The top 3 producing
countries are: Kenya,
India, and Sri Lanka.
In India, the estimated
certified volume
increased (+7%) due to
new certificate holders.
Also, Burundi produced
certified tea again due
to 5 certificate holders
rejoining the program.
Estimated certified
volumes dropped in
Uganda (-12%) and
Kenya (-7%), primarily
due to weather
conditions.
Estimated production is based on information from certificates valid on December 31, 2019.
Supply and Demand ratio
Tea Certification Data Report 2019Rainforest Alliance program
23
Supply – Demand ratio
21%20%
19%
30%
2016 2017 2018 2019
% of estimated production sold as Rainforest Alliance CertifiedTM
Producers sold on
average 30% of their
estimated certified
volume as Rainforest
Alliance Certified™.
The supply and demand
ratio for the Rainforest
Alliance tea program
increased by 11
percentage points,
compared to 2018.
This is based on producer sales and estimated production. It indicates an estimation, not an absolute number.
Tea Certification Data Report 2019Rainforest Alliance program
24
Supply – Demand per region
Supply
Demand
% of estimated certified production sold as Rainforest Alliance Certified™ per region in 2019
We saw a steep increase
in Africa and Asia/Pacific
vs. last year, while the
supply and demand
ratio in Latin America
slightly decreased.
This is based on producer sales and estimated production 2019. It indicates an estimation, not an absolute number.
Multi-certification
Tea Certification Data Report 2019Rainforest Alliance program
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Multi-certification
11% UTZ
14% Organic
12% Fairtrade
of the Rainforest Alliance
producer groups and
individual farms were certified for at least one
other standard
27%
Multi-certified represents the number of Rainforest Alliance CertifiedTM tea producer groups and individual farms that were also certified for one or more of the following schemes: UTZ, Organic, and Fairtrade.
Double-certification
Rainforest Alliance and
Organic is the
predominant
combination with 14%.
Certification data
27
Tea Certification Data Report 2019Rainforest Alliance program
28
Estimated production (MT) Global sales (MT)
2017 2018 2019
Global 879.481 878.182 936.981
Africa 809.744 811.454 844.065
Asia / Pacific 69.211 66.158 92.216
Latin America 526 570 700
Number of farmers
2017 2018 2019
Global - 767.378 734.647
Africa - 203.697 182.395
Asia / Pacific - 562.588 550.980
Latin America - 1.093 1.272
Number of workers (permanent & seasonal)
2017 2018 2019
Global 550.646 593.481 613.582
Africa 276.007 302.775 304.525
Asia / Pacific 261.035 274.854 291.818
Latin America 13.604 15.852 17.238
Area (Hectare)
Country 2017 2018 2019
Global 1.087.592 1.178.965 1.226.708
Argentina 42.342 45.236 61.894
Burundi 10.930 20.434
China 16.009 21.186 27.289
India 240.025 250.995 269.266
Indonesia 69.044 74.782 72.962
Japan 1.901 2.371 2.371
Kenya 439.858 492.999 458.853
Malawi 44.561 46.758 47.180
Nepal 419 427 1.130
Rwanda 29.334 29.873 30.698
Sri Lanka 69.193 59.317 87.173
Tanzania 20.811 24.280 26.916
Turkey 22.382 41.427 45.887
Uganda 23.497 28.368 24.835
Vietnam 18.314 19.296 21.312
Zimbabwe 13.611 16.813 10.039
Other* 25.360 24.835 18.467
Country 2017 2018 2019
Global 219.938 228.209 369.344
Argentina 27.890 34.295 44.202
Burundi 71 28 91
China 4.189 7.320 14.708
India 40.689 46.526 54.214
Indonesia 6.889 12.729 39.236
Japan 357 231 208
Kenya 42.740 52.400 116.270
Malawi 18.070 10.060 20.092
Nepal 1 8 188
Rwanda 12.476 11.361 15.056
Sri Lanka 22.452 18.045 11.572
Tanzania 14.834 7.025 7.710
Turkey 5.852 6.075 18.488
Uganda 12.907 10.810 4.410
Vietnam 6.524 5.888 14.550
Zimbabwe 3.553 4.125 5.024
Other* 444 1.284 3.325
*Other countries are Australia, Bangladesh, Brazil, Ecuador, Ethiopia, Mozambique, and Taiwan
UTZ Tea program
Program reach
AfricaKenya
Malawi
Mozambique
Rwanda
South Africa
Zimbabwe
Latin AmericaArgentina
Colombia
31
Geographical reach
Tea Certification Data Report 2019UTZ program
AsiaChina
India
Indonesia
Korea
Sri Lanka
VietnamWith South Africa and
South Korea added to
the map and the only
UTZ Japanese producer
switching over to the
Rainforest Alliance
program, the number of
countries with UTZ
certified tea producers
increased to 14.
Tea Certification Data Report 2019UTZ program
Program reach
-4%
Relative growth
2018-2019:
-26%
Relative growth
2018-2019:
+5%
Relative growth
2018-2019:
-7%
Relative growth
2018-2019:
Area (hectare)
62,450 Number of farmers
12,949
Estimated production (MT)
122,751Number of workers
(seasonal and permanent)
82,249
Tea Certification Data Report 2019UTZ program
Program reach
Area (hectare) Number of farmers
Estimated production (MT) Number of workers
(seasonal and permanent)
In 2019, the estimated production area decreased by 4% vs. 2018. This is mainly due to a drop in Sri Lanka (-49%) and Kenya (-25%). Largest increase in Mozambique (+61%) and
South Africa, both as a result of new producer groups and individual farmers joining the program.
In 2019, the number of farmers dropped by 26% compared to last year, due to a decrease in both number of estates (-23%) and group members (-26%). Kenya continued having the largest
number of farmers, although this country contributed the most to the global reduction in 2019.
In 2019, the estimated certified volume increased by 5% compared to 2018. The top 3 producing countries are: India, Kenya, and Malawi.
In 2019, the number of workers decreased by 7% vs. last year, with the largest absolute change registered in Asia (-8,700 workers) and the largest relative change in Latin America (-63%).
Tea Certification Data Report 2019UTZ program
Program reach
41.772
60.992
66.665 64.87262.450
2015 2016 2017 2018 2019
Number of farmersArea (ha)
Number of workers (seasonal and permanent)
12.767 12.293
16.69017.435
12.949
2015 2016 2017 2018 2019
85.031
118.080 117.207 117.125122.751
2015 2016 2017 2018 2019
57.376
103.333
89.306 88.31182.249
2015 2016 2017 2018 2019
Estimated production (MT)
-4%
Relative growth
2018-2019:
-26%
Relative growth
2018-2019:
+5%
Relative growth
2018-2019:
-7%
Relative growth
2018-2019:
Global sales
Tea Certification Data Report 2019UTZ program
36
Global tea sales
4.687
5.693
8.092
6.538
8.299
2015 2016 2017 2018 2019
MT
ma
de
te
a e
qu
iva
len
t
+21%
+42%
-19%
+27%
0
After a decline in 2018,
global sales went up
again with 27% in 2019.
We saw an increase in
all regions, with the
largest growth found in
Asia (+36%).
‘Global sales’ are all the confirmed volumes sold from a certified producer to the first buyer. Years are calendar years.
Tea Certification Data Report 2019UTZ program
37
Global sales per origin
‘Global sales’ are all the confirmed volumes sold from a certified producer to the first buyer. Years are calendar years.
The global sales is mainly
driven by purchases
from India, Malawi, and
China. Together they
accounted for about
75% of global sales with
India being the lead.
Tea Certification Data Report 2019UTZ program
38
Global sales per origin
3.537
1.783
909
375
67
1.627
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
India Malawi China Kenya Sri Lanka Other
MT
co
co
a b
ea
n e
qu
iva
len
t
2015
2016
2017
2018
2019
Relative
growth
2018-2019: +51% +8% +49% -22%-2% +34%
The increase of 27% in
global sales is
considerably driven by a
large growth in India.
Newly joined origins
Rwanda (2017) and
Mozambique (2018)
continued showing
increasing sales
compared to previous
years.
‘Global sales’ are all the confirmed volumes sold from a certified producer to the first buyer. Years are calendar years.
Tea Certification Data Report 2019UTZ program
39
Registered supply chain actors
90
82
106
114
136
2015 2016 2017 2018 2019
‘Supply Chain Actors’ include traders, processors, blenders, packers, and retailers.
In 2019, the number of
supply chain actors
increased by 22 (+16%).
Most supply chain actors
are based in Europe,
followed by Asia, Africa,
and North America.
Germany showed the
highest number of supply
chain actors (34) with
also the largest increase
(+21%) compared to
2018.
Tea Certification Data Report 2019UTZ program
40
Premium
4643
48
4240
2015 2016 2017 2018 2019
Average UTZ premium in EUR/MT
UTZ global average tea
premium saw a decline
of 5%, to 40 EUR/MT.
The UTZ Premium is an
additional cash amount
paid above the market
price for a similar
conventional (non-
certified/non-verified)
product. It is mandatory
and agreed upon
between the certified
group or producer and
the first buyer.
Estimated Production
Tea Certification Data Report 2019UTZ program
42
Global estimated tea production
85.031
118.080 117.207 117.125122.751
2015 2016 2017 2018 2019
MT
ma
de
te
a e
qu
iva
len
t
+39% -1% +0.1%+5%
0
In 2019, the estimated
certified volume
increased by 5%
compared to 2018. The
top 3 producing
countries are: India,
Kenya, and Malawi.
Estimated production is based on information from certificates valid on December 31, 2019.
Tea Certification Data Report 2019UTZ program
43
Estimated production per origin
Asia showed the largest
growth in estimated
certified volume (+13%),
mainly driven by an
increase in India (+18%).
In Africa the estimated
production went up
sharply in two relatively
new origins, i.e.
Mozambique (+70%)
and Rwanda (+31%). This
is expectedly linked to
an increase in number
of certificate holders
and certified area.
Estimated production is based on information from certificates valid on December 31, 2019.
Tea Certification Data Report 2019UTZ program
44
Estimated production per origin
57.971
24.953
9.869
6.549
3.474
19.937
0
10.000
20.000
30.000
40.000
50.000
60.000
India Kenya Malawi China Sri Lanka Other
MT
co
co
a b
ea
n e
qu
iva
len
t
2015
2016
2017
2018
2019
Relative
growth
2018-2019:
+18% -10%-8% +0.4% +19%-48%
India has seen an
increase in estimated
production over the
past few years mainly
from the small growers,
and to a lesser extend
from the large estates.
Kenya showed a drop of
8% in certified volume,
due to a decline in
certified area. Also,
lower production was
attributed to less rainfall
recorded in the tea
growing regions in the
first five months of 2019.
Estimated production is based on information from certificates valid on December 31, 2019.
Supply and Demand ratio
Tea Certification Data Report 2019UTZ program
46
Supply – Demand ratio
% of estimated production sold as UTZ
6%
8%
6%
7%
2016 2017 2018 2019
In 2019, producers sold
on average 7% of their
estimated certified
volume as UTZ certified.
The supply and
demand ratio
increased by 1
percentage point
compared to 2018,
mainly thanks to the
positive growth of
global sales in 2019.
This is based on producer sales and estimated production. It indicates an estimation, not an absolute number.
Multi-certification
Tea Certification Data Report 2019UTZ program
48
Multi-certification
75% Rainforest Alliance
35% Fairtrade
42% Organic
of the UTZ producer
groups and individual
farms were certified for at least one other
standard
90%
Multi-certified represents the number of UTZ tea producer groups and individual farms that were also certified for one or more of the following schemes: Rainforest Alliance; Organic and Fair Trade. Other schemes are excluded from the total Multi-certification figures.
Double-certification UTZ
and Rainforest Alliance
remains the
predominant
combination with 75%.
Certification data
49
Tea Certification Data Report 2019UTZ program
50
Estimated production (MT) Global sales (MT)
Number of farmers Number of workers (permanent & seasonal) Area (Hectare)
Country 2017 2018 2019
Global 117.207 117.125 122.751
China 3.569 6.521 6.549
India 44.285 49.138 57.971
Kenya 31.627 27.042 24.953
Malawi 16.543 10.955 9.869
Sri Lanka 5.638 6.699 3.474
Other* 15545 16770 19937
Country 2017 2018 2019
Global 8.092 6.538 8.299
China 1.119 843 909
India 3.311 2.335 3.537
Kenya 386 251 375
Malawi 1.989 1.813 1.783
Sri Lanka 112 86 67
Other* 1.174 1.210 1.627
*Other countries are Argentina, Colombia, Indonesia, Korea, Mozambique, Rwanda, South Africa, Vietnam and Zimbabwe.
Country 2017 2018 2019
Global 16.690 17.435 12.949
China 480 411 423
India 2.331 2.477 2.445
Kenya 12.512 12.872 8.215
Malawi 22 194 381
Sri Lanka 219 284 338
Other* 1.126 1.197 1.147
Country 2017 2018 2019
Global 89.306 88.311 82.249
China 987 2,399 1,586
India 45.690 55.751 51.640
Kenya 6.088 5.226 3.995
Malawi 15.674 8.520 12,210
Sri Lanka 7.308 6.369 2.619
Other* 13.559 10.046 10.199
Country 2017 2018 2019
Global 66.665 64.872 62.450
China 1.765 2.967 2.690
India 26.504 31.205 32.165
Kenya 19.070 12.980 9.696
Malawi 5.288 3.923 3.912
Sri Lanka 4.935 5.177 2.622
Other* 9.102 8.620 11.365
rainforest-alliance.org
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