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CO-LOCATED EVENT FOR IT AND BUSINESS LEADERS

TDWI BI EXECUTIVE SUMMIT

tdwi.org/SD2012/ES

Applybigdataanalyticstoacceleratethepathto

becomingacustomer-focusedorganization

Tapthepowerofsocialmedia,datavisualization,

geospatialanalysis,andpredictiveanalytics

Learnfromreal-worldcasestudiesandexpert

sessionshowtoundertakebigdataanalyticsthat

meetbusinessandmarketingobjectives

EARLY

REGISTRATIONDISCOUNT

RegisterbyJune29

andsave$195

UseprioritycodeEXEC3

Big Data Analyticsfor Better CustomerIntelligence

San Diego, CA//July30August1,2012
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TDWI BI EXECUTIVE SUMMIT San Diego, CA//July30August1,2012

tdwi.org/SD2012/ES

Dont Miss This

Opportunity!TDWI has a 15-year track record o delivering

in-depth, high-quality education, training, and

research to the BI, analytics, and data warehousing

community. Weve built our reputation on delivering

objective, vendor-neutral advice to business and

IT proessionals who need to deliver positive

results quickly. The TDWI BI Executive Summit:

Big Data Analytics or Better Customer Intelligence

continues this tradition by providing superb content

in an interactive setting, all o which is designed to

maximize your time out o the ofce. So why wait?

Register now!

REALIZE THE POWER OF BIG DATAFOR CUSTOMER INSIGHT

Becoming customer centric is a top priority today. Leading

organizations know that by improving their knowledge o customer

preerences and behavior, they can provide more exceptional

products and servicesand achieve higher prots. Analytics play

a key role in enabling organizations to detect patterns, understand

infuences, market more eectively, and use data insights to enable

predictive and proactive operations. Big data, including unstructured

social media data, is ull o potential or customer intelligence.

At the TDWI BI Executive Summit, you will learn how to apply the

right methods and technologies to accelerate customer knowledge

and turn big data analytics into a competitive advantage.

JOIN US AND LEARN Howtoapplybigdataanalyticstosupportcriticalstrategic

objectives or customer centricity

Bestpracticesforimplementingbigdataanalyticstounderstand

and anticipate customer behavior

Successfulusecasesfornewandevolvingbigdatatechnologies

being deployed across business operations and industries

Whereandwhentousegeospatialanalysisforimproving

marketing and resource allocation decisions

Stepsforgainingpredictiveinsightintocustomerbehaviorby

analyzing data rom multiple channels, including social media

Guidelinesforchoosingtherightanalyticdatabasetomatchyour

big data and customer analytics needs

Tipsforintegratingandconsolidatingdatafrommultiplesources

to achieve single views o customer data

Real-worldadviceforextendingenterprisedatawarehousingto

embraceHadoopandbigdatatechnologies

Howtoapplycutting-edgedatavisualizationandvisualanalysis

to deliver insights rom big data to nontechnical users

Methodsforimprovingmarketingandpersonalizationacross

multiple Web sites through smarter and aster Web analytics

EARLYREGISTRATIONDISCOUNT

RegisterbyJune29

andsave$195



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tdwi.org/SD2012/ES

TDWI BI EXECUTIVE SUMMIT OFFERS YOUA unique and interactive peer knowledge-sharing eventfocused on big data, customer analytics, social mediaanalytics, and more.The TDWI BI Executive Summit program is specically developed or

business and IT executives, managers, BI and analytics directors,

customer intelligence specialists, and project sponsors like you who

own, shape, and infuence BI, analytics, customer intelligence, and data

warehousing initiatives.

Multiple opportunities to share insights with peers.Proessionals learn best by talking directly with one another and sharing

what theyve learned rom experience. TDWI Forums unite proessionalsrom various industries or collaborative learning and discussion. The

program is designed to connect you with your peers as well as thought

leaders in big data, customer analytics, social media analytics, and

cutting-edgeBIanddatawarehousingwhocanaddressyourmost

challenging questions and issues.

Valuable strategies, techniques, and tools.Executivekeynotes,usercasestudies,andforward-lookingpanelsessions

will give you a comprehensive understanding o the challenges that

business and IT executives, managers, BI directors, data scientists, and

customer intelligence proessionals ace. You will learn solid methods or

overcoming challenges in a rapidly changing business environment.

SUMMIT FEATURES Experience-driveninsightstohelpyoudeliverbusinessvaluefrombig

data analytics sooner

Casestudiesandexpertsessionsdesignedtogiveyoupractical

takeaways or meeting your objectives

Real-worldexamplesofimplementingbigdataanalyticsforricher

customer intelligence

FocusedsessionsonhowtoproductivelyuseHadoopandotherbigdata

technologies alongside existing BI and data warehouse systems

Bestpracticesforusingdatainsightstoenableyourentireorganization

to be more customer ocused

Executiveleadershipsessionstohelpyouovercomebarriersto

investment in technologies or analyzing big data and enhancing

customer knowledge

Panelsessionsandtechnologyexhibitstohelpyouchoosewhich

products are best suited to your objectives

Mondayeveningnetworkingreceptionwhereyoucanbondwithpeers

and enjoy relaxed interaction with speakers


RegisterbyJune29

andsave$195


Stay on top of the

latest technologies

in BI and DW.Your BI Executive Summit registration includes

access to the TDWI Exhibit Hall at the San Diego

TDWI World Conerence, where the leading

providers o hardware, sotware, and services or

BI, data warehousing, and related technologies

will be demonstrating their latest solutions. Time

will be set aside or you to visit these solutionproviders without missing any BI Executive

Summit sessions.


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tdwi.org/SD2012/ES

CLICK HERE

FOR COMPLETE AGENDA ONLINESan Diego, CA//July30August1,2012MONDAY, JULY 30

8:15

9:00AMWorld Conerence KeynoteTom Fastner, Senior Member o Technical Sta and Architect, eBay

9:15

10:00AMDelivering Customer Analytics Solutions at ComcastGeorge Vigil, Manager, BI Systems & Analytics and Jiten Kelshiker, Principle BI Fusion Architect, Comcast

10:15

11:00AMDriving Competitive Advantage with Advanced AnalyticsGlenn Wegryn, Associate Director, Analytics, Procter & Gamble Co.

11:00

11:45AMConnecting the Stars: Applying Social Media Understanding to a Structured Marketing Data EnvironmentTheresa Kushner, Director o Customer Intelligence, Strategic Marketing, Cisco Systems

11:45AM

12:00PMSponsor IntroductionsDavid Stodder, Director o Research or Business Intelligence, TDWI; Sponsor Representatives

1:30

3:00PM

Case Study Workshop: Visual Analysis o Big Data rom the Worlds Airlines

Andrew Cardno, Data Visualization Expert3:15

4:15PMPredictive Analytics on Big DataStephen Coggeshall, Chie Technology Ofcer, ID Analytics; and Guowei Wu, Fixed Income Quant

4:15

5:15PMA Multi-Channel Approach to Retail Customer AnalyticsMichael Gold, COO, and Ryan McClarren, Chie Science Ofcer, Farsite Group

5:15

7:00PMReception

TUESDAY, JULY 31

8:00

8:15AMWelcome to Tuesday at the Summit

8:15

9:00AMBig Data Use Cases or the Front OfceColin White, Founder, BI Research

9:00

10:00AMOrbitz Case Study: Integrating Hadoop with the Data InrastructureRob Lancaster, Solution Architect, Orbitz Worldwide

10:15

11:15AMPanel Session: Realizing the Power o Big Data or Customer InsightModerated by David Stodder, Director o Research or Business Intelligence, TDWI

11:15AM

12:00PMLiving on Potential: Case Study o the Worlds Largest Healthcare Data WarehouseDan Sherman, Director, Business Intelligence, BHI, BlueCross BlueShield Association

1:30

2:15PMCustomer Data Integration in a Big Data WorldPhilip Russom, Director o Research or Data Management, TDWI

2:15

3:00PMGilt Groupe Case Study: Big Data Analytics or Digital Marketing OptimizationGeorey Guerdat, Director o Data Engineering, Gilt Groupe

3:15

4:15PMPanel Session: Peering into the Future: Whats Next or Tools and Technologies?Moderated by Philip Russom, Director o Research or Data Management, TDWI

4:15

5:15PMSocial Media Sentiment: Uncovering Hidden Insights at USC Annenberg Innovation LabJonathan Taplin, Proessor, Annenberg School or Communication, University o Southern Caliornia

5:15

7:00PMExhibit Hall Reception

WEDNESDAY, AUGUST 1

8:00

8:15AM Welcome to Wednesday at the Summit

8:15

9:00AMDataville: Helping Customers Better Know ThemselvesTim Piatenko, Manager o Analytics, Badgeville

9:00

10:00AMActionable Customer Analytics: Big Data Meets Big MathTed Westerheide, Chie Architect, Aginity

10:15

11:15AMThe Data Warehouse: Does It Have a Future?Krish Krishnan, CEO, Sixth Sense Advisors

11:15

11:30AMConcluding RemarksDavid Stodder, Director o Research or Business Intelligence, TDWI
http://tdwi.org/SD2012/EShttp://tdwi.org/SD2012/ES/agendahttp://tdwi.org/SD2012/ES/agendahttp://tdwi.org/SD2012/ES/agendahttp://tdwi.org/SD2012/EShttp://tdwi.org/SD2012/ES


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tdwi.org/SD2012/ES

TWO WAYS TO EXPERIENCE THETDWI BI EXECUTIVE SUMMIT

1. Short on time?The BI Executive Summit is a unique and interactive event ocused

on big data analytics, social media, data visualization, geospatial

analysis,andpredictiveanalytics,allpackedintotwo-and-a-half

days and designed to maximize your time out o the oce.

2. Want to dive deeper into certain topics?In addition to attending the summit, you can take advantage o

moreTDWIeducationbyaddingSanDiegoWorldConference

courses during the remainder o the week. The TDWI Education

Department recommends certain courses that best complement

the BI Executive Summit. See course recommendations below

or visit tdwi.org/SD2012/EScourses or more inormation.

PRE- AND POST-SUMMITCONFERENCE COURSES

Enhance your BI Executive Summit experience by attending the

SanDiegoTDWIWorldConference.Belowaresomerecommended

courses that complement the summit.

PRE-SUMMIT JULY 29, 2012

S1 TDWI Data Warehousing Concepts and Principles: An Introduction to theField of Data Warehousing

S2 BI from Both Sides: Aligning Business and IT

S3 TDWI Performance Management: Measurement, Metrics, and Monitoring

S4 TDWI Data Quality Fundamentals

S5 Designing a Data Warehouse for High Performance

S6A Agile Analytics: Value-Driven Data Warehousing and Business Intelligence

S6P Agile Data Warehousing 201: Agile Project Leadership

POST-SUMMIT AUGUST1,2012W6P New Methods for Dealing with Complex Data

W7P SaaS, the Cloud, and BI

Visit tdwi.org/SD2012/EScourses or more inormation.


RegisterbyJune29

andsave$195


Bring Your Team to TDWIYou can bring your entire BI, analytics, and

customer intelligence team with you, because the

BI Executive Summit is co-located with the highly

respected TDWI World Conerence in San Diego.

While you strengthen connections with your peers

at other companies, your team members can

attend several o our 50+ training courses that

run the entire week. Then you and your team can

catch up in the evenings to compare notes and

share in some un by visiting the TDWI Exhibit Halland hospitality suites.
http://tdwi.org/SD2012/EShttp://tdwi.org/SD2012/EScourseshttp://tdwi.org/SD2012/EScourseshttp://tdwi.org/SD2012/EScourseshttp://tdwi.org/SD2012/EScourseshttp://tdwi.org/SD2012/EShttp://tdwi.org/SD2012/ES


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tdwi.org/SD2012/ES

THREE EASY WAYS TO REGISTER

1. Online:tdwi.org/SD2012/ES-register

2. Phone: 800.280.6218 or 541.346.3537

(MF,8:00am5:00pmPT)

3. Submit this form:

Fax: 541.346.3545 or 541.346.3509

Mail: TDWIBIExecutiveSummit:

SanDiego2012Registration

1277 University o Oregon

Eugene,OR97403-1277

CLEARLY TYPE OR PRINT YOUR INFORMATION

Priority Code: EXEC3

LAST NAME

FIRST NAME(for attendee badge)

TITLE

COMPANY OR INSTITUTION

DEPARTMENT

INDUSTRY

MAILING ADDRESS

CITY, STATE / ZIP / COUNTRY

TELEPHONE

E-MAIL (Required!)

(Please print this address clearly. We send last-minuteconfrmations and announcements via e-mail.)

HOTEL AND TRAVEL

TDWI has reserved a block o rooms at reduced rates or

summitattendeesattheManchesterGrandHyattinSan

Diego. Discounted rates are also available or air travel and

car rental. Visit tdwi.org/SD2012/ES-hotel or more details.

CALCULATE YOUR PAYMENT

Your registration ee includes all TDWI BI Executive Summit

sessions, breakasts, lunches, networking receptions, and

entrancetotheTDWIWorldConferenceExhibitHall.Pricing

alsoincludescomplimentaryTDWIPremiumMembership.

CurrentTDWIPremiumMembersgeta$275discountoffthesummit price (in lieu o complimentaryPremiumMembership).

REGISTRATION FEES

Priority code: EXEC3

EARLY REGISTRATION (Ends June 29, 2012) $2,235REGULAR REGISTRATION(June 30July 27, 2012) $2,430

FEE FROM TABLE ABOVE $ _________

CURRENT MEMBER DISCOUNT $ _________(Deduct $275 from above)Premium Membership status will be validated when your registration is processed.

TEAM DISCOUNT $ _________(Deduct 10% from total price when 3 or morepeople from the same company register at the same time)

LATE FEE(After July 27, 2012, add $50) $ _________

TOTAL FEE $_________

CHECK ENCLOSED(payabletoTDWI)

PURCHASE ORDER #________________Credit Card: AMEX DinersClub

DiscoverCard MasterCard

VISA

NUMBER

EXPIRATION DATE

CVV2(number on back of card)

YOUR SIGNATURE(for credit card)

NAME ON CREDIT CARD

CREDIT CARD BILLING ADDRESS

CITY, STATE / ZIP / COUNTRY

REGISTRATION INFORMATION

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EARLY REGISTRATION DISCOUNT

RegisterbyJune29andsave$195

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