tdot august 2011
DESCRIPTION
Dr. Syb provides online resources for Small Business owners.TRANSCRIPT
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Associate Professor, JournalismBelmont University
www.themultimediamaven.com
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Dr. Syb Presents:
20 Tools, Trends & Topics for TDOT in 20 Minutes.
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Perception
• IX
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It’s all in how you look at it.
• SIX
• IX6
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1. Twitter
• Research
• Relationships
• Reputation
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2. Facebook
•Pages-Fans, Can Like Brands, Participate freely, No email limits…Better for Businesses
•Groups 5,000 members or less can send emails, administrator…Access can be restricted
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3. Google
•Google Docs, Spreadsheets, Earth, etc.
•Google for Small Business
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4. You Tube
•How To Tutorials
•Research
•Reach
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5. Presentation Tools
•Prezi
• Cool Tools for Schools
•Slideshare
•Research topics, public domain
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6. Contact Facilitation
•Constant Contact
•My Emma
•iContact
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7. Signatures
•EchoSign
•Right Signature
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8. Commerce
• Square
• Pay Pal
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9. Blogging
•Blogger
•Wordpress
•Tumblr
•Weebly
•Authentic, Timely, Consistent, Conversation, Transparent, Relevant, Substance
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10. Conferencing
•Skype
•GoToMeeting
•Free Conference Calls
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11. Mobile Apps
•Growth
•Stats
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12. Gaming
• By the Numbers
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13. Location Based
•Foursquare
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14. Augmented Reality
•Sixth Sense
•Apps
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15. What Would Google Do
•Build platforms, indexes, ways to organize information
•Search for the next “platform”
•Avoid being the middle manWhat Would Google Do, Jeff Jarvis
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16. Daniel Pink
•“A Whole New Mind” Right Brained/Story, Meaning, Play, Design, Symphony & Empathy
• “Drive” Autonomy, Mastery and Purpose Industrial mindset is gone
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17. Diversity•Diversity is valuable naturally,
economically, psychologically and practically.
•When biodiversity is eliminated species die
•Think local, national AND International
•Minorities worth more than a trillion dollars next year
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18.
•Living in Abundance
•Consumers are the producers and consumers
•Infinite storage, all information will be digitized and become free
•Money is made in scarcity, time is worth money, not necessarily the goods
• The Long Tail, Free, Chris Anderson
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19. Seth Godin
• “Tribes”
•Build your tribe! Unite and Lead Them!
• “Purple Cow”
• “Permission Marketing”
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20. •Crowdsourcing
• “The most intelligent way to stand out with customers is to unearth the collective intelligence of customers.”
• “...companies do better when they make their customers smarter.”
• “You can think big without having to think of everything yourself.”
• Mavericks at Work by William C. Taylor & Polly LaBarre
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Parting Wisdom
•Collaboration
•Conversation
•Community
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Online Tools
•www.coveritlive.com
•www.cueprompter.com
•Ustream
•http://www.eye.fi/
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More Tools
•Vook
•Twitcam
•TinyChat
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Other video services
•www.vimeo.com
•http://www.qik.com/
•www.livestream.com
•www.ustream.com
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Podcasting
•www.blogtalkradio.com
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Thoughts before Assignment
•Time and Attention are the most sought after commodities. How do you spend your time?
•Money is a scarce resource for many, how do you spend yours?
•Value of stories
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Thank You!!•Thank you for taking the time to play
with me. This is my passion and I truly enjoy every multimedia minute.
•www.twitter.com/drsyb
•www.facebook.com/drsyb
•www.themultimediamaven.com
•www.drsyb.com