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Technology & TradedoublerTargeting Solutions: How it will work?

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td Technology will release targeting functionality this year including our own retargeting solution.

This presentation explains the different targeting options within TD Integral.

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Advanced targeting & Tradedoubler

Geo-targetingDevice targetingISP targetingIBA targetingRetargeting

td Technology offers 5 different targeting solutions :

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Geo-targeting

Target your ads anywhere from a country or down to a block Decide the target areas based on your product Increase conversions online by fine tuning your targeting Find potential customers even when they access Internet from abroad

The use

Use of latitude and longitude data

Easy to use Google Maps interface

Internet access point provided and updated monthly by MaxMind

The technology

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Geo-targeting setup

“Target countries, cities, ISP points or specific regions.

…”

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Target areas around stores in regions

• With the Tradedoubler ISP-based geotargeting technology, you can easily define the target areas of the different stores.

• You choose how big the target areas are for the different stores and you get a great overview of how many Internet connection points you have in the different areas.

Targeting setup

Target areas closest to the different IKEA stores with different ads.The different ads can promote the same product offers but can show the name/placement of the local store in the ad.

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Increase conversions by targeting areas

Studies have shown that conversions from e-commerce increases significantly

when the ads are shown to users that don’t live close to the physical stores

where the product can be bought.

With the TradeDoubler ISP-based geotargeting technology, you can now

choose to target areas that are not close to the physical stores with specific

messages promoting the online shop.

Targeting setupTarget areas that do not have a physical fashion store close by.

Show no ads to the users that have a physical store in the city they live in or close to.

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Device targeting

Target mobile device based on brand or specific Model.

Example: Target only SonyEricsson with a campaign for a new phone from SonyEricsson. Since it has proven that people are brand loyal this is a perfect way to move them up the value chain

Device model

Target mobile device based on Platform/OS

Example: If you want to promote an iPhone app in order to increase downloads you want to make sure that the campaign is only targeted to iOS devices.

Platform / OS

“Target consumers on a specific

device, browser or operating system”

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Web to shop opportunities (ROPO)

Create the willingness to buy online

To stimulate offline purchase

Today: batch tracking• Physical coupon• SMS on a mobile phone• Online lead & ID• Unique promotional code

Tomorrow: direct tracking• Mobile phone transaction

(2D Flashcode, NFC, …)• …

Use geo-targeting and device targetingto simulate the ROPO-effect

(Research Online, Purchase Offline)

add location-based offers to mobile devices

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ISP targeting

Target all users that connect to the Internet through a specific ISP provider.

Anna belongs to a group named “Telia Sonera” and therefore we can target her with offers from Telia Sonera or their competitors Elisa.

Target users connected from a specific ISP

Show your banners only on to users on a specific carrier network.

Example: Use the operators demographic strengthto reach your target audience. The operators themselves can use this to target their existing users to reduce churn and increase ARPU

Operator / Carrier

“Target consumers on a specific internet service provider or mobile

operator”

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Interest Based Targeting

“Target consumers that show interest in a certain category”

Animals

Computers & Electronics Entertainent Insurance Food & Drink

Gaming Home & Garden Lifestyle & Society News & Current Events Reference

Shopping & Retail Social Sports & Recration

Telecoms & Utilities Travel

Website Visitors

Finance

Amount of websites

Business Arts & Humanities Automotive Health & Beauty

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How IBA Works

AutomotiveWebsite

TravelWebsite

FashionWebsite

Anna

Anna visits Automotive Websites

10 times per week

Anna visits Travel Websites 2 times per

week

Anna visits Fashion Websites 8 Times per

week

50%40%

10%

Automotive Retail Travel

Anna‘s Profileshows a strong interest

in Automotive and Retail

Please note Tradedoubler do not save any personal information and can not connect an interest profile to a specific person. “Anna” in the example is an interest profile.

TD Integral will serve moreAutomotive & Retail programs

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Retargeting“Target consumers that have previously shown

interest in your brand”

Personnalized retargeting

Target users that fulfill specific criteria that you collect on your website, like gender, age, high frequency of purchase  etc.

Target users that have started but not completed defined actions on your web site, for example added items to basket without completing order

Sequential retargeting

Target users that have seen your banner but not clicked on it with another banner with different design and/or message

Target users with a sequence of banners with different messages

Action retargeting

Target users that have previously clicked on a specific banner

Target users that have made certain defined actions your web site, e.g. complete an order, registered to newsletter, participated in a contest etc.

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How Retargeting Works

Internet user visits your web site andTD Integral tracks the user journey on the website

Internet user decides not to buy this time and continues to browse the web…

Internet user visits a site on your Private Network; TD Integral identifies the user from previous tracking, and displays a specific banner for your site

Internet user sees the banner, decides to click on it and returns to your site to finalise purchase

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Why You Need Retargeting

Achieve higher conversion rates

Build brand awareness and loyalty

Tailor your message based on interest

Show relevant offers

Increase sales & leads generation

Increase ROI

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Retargeting Scenarios

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Creative Retargeting

With TD Integral’s retargeting solution we can spot internet users that were previously exposed to a bannerbut did not click

Client adds a sequence of banners for a campaign in TD Integral. E.g. for a competition, a fashion or product launch

We track them within your Private Network and we can show the next banner of the sequence basedon their previous actions

R e t a r g e t i n g s e q u e n c e

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Newsletter Retargeting

With TD Integral’s retargeting solution we can spot internet users who receive a newsletter from the client

Client wants to cross sell productsto past customers who purchased online

We can show a targeted ad to encourage users to buy a relevant product (based on previous orders)

C r o s s s e l l R e t a r g e t i n g

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Facebook Retargeting

With TD Integral’s retargeting solution we can spot internet users that “like” or visita Facebook Fan page, as long as the page is based on a FB application

Client wants to Re-Target and reward Facebook FAN users or motivatevisitors to become Facebook fans of their Facebook page

We can then track these FB fan usersand show themtargeted ads basedon their genderand/or their previousactions (liked or just visited the FB Fan page)

R e - Ta r g e t f o r o r d e r c o m p l e t i o n

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Setting up targeting in the interface

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Targeting in Advertiser Management

• You can set up a targeting option for your adgroup in Advertiser Management

• Once you have planned what scenario you want for a particular Adgroup, you can set these up in the targeting pop up.

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Generating retargeting pixels

• For retargeting, the system will need pixels on different webpages to work

• Easy to use pixel generator will provide these codes for you

• Integrate pixels into the container tag to reduce loading time and save time on implementation

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Case Studies

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Case Study: Geo-targeting

• Deal24 offers deals from physical or digital stores in Lithuania and ran multiple campaigns with differentoffers and banners based on the active deals.

• Each campaign ran only within one or more specific areas to promote an offer from a store located in this area/s

• Deal24 used static and interactive ad elements and updated them weekly based on the new offers

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Case study: Product Retargeting

With TradeDoublers’ retargeting solution we spotted internet users that visited the web site througha parallel RON campaign, but had not bought the product

Client with shaving product ran a retargeting campaign in parallel with a RON campaign, to increase product sales

We showed targeted ads to internet users that hadpreviously visited the product page and encouraged them to return to the website and buy.

5 out of 100 retargeted users that clicked the ad bought the product : CR 5%

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Product & Newsletter Retargeting

With TD Integral’s retargeting solution we spotted internet users that previously visited the product page and those whoreceive the weekly newsletter

Client with online fashion store ran a Re-Targeting campaign on two products throughsite and newsletter

We showed targeted ads to internet users that had previously visited the product page and encouraged them to return to the website and buy

8 users out of 100 that received the newsletter completed an order: CR 8%

7 users out of 100 that visited the product page completed an order: CR 7%

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Dax VercauterenHead of TD Technology BeneluxTel.: +32 3 224 75 74

+31 10 286 39 53Mobile: +32 476 23 29 28

+31 6 465 475 26Mail: dax@tradedoubler.comSkype: daxter1984

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