Teamwork Communication Solutions Private Limited

Public RelationsCredentials & Capabilities

“Leadership comes through Communication”

•“The fall of advertising & the rise of PR” by Al Ries & Laura Ries* A classic written by internationally renowned marketing gurus which talks about how some of the biggest brands like eBay & others have build their identity using less of advertising and more of PR in the recent past…or for that matter, how cost effective and credible PR is in comparison to other market communication tools!

"It is not enough that one has clearness of vision, and reliance on sincerity, one must also have the

art of expression, or he will remain obscure”

Guiding Principles Mission & Vision

• Dedication• Ownership• Proactive • Ethical• Straight-talks• Excel yourself• Positive • Innovation• Realistic• Futuristic

To pursue our business interest and reach to the top while working as a custodian of our client’s interests and ensuring their success through an effective, innovative and fair communication…

Who we are… • One of the fastest growing PR agencies in India• Known name in public relation domain with

esteemed clientele• Key expertise on Education, Financial and

healthcare PR• Extensive work experience in Hospitality, Lifestyle,

Telecom, IT & FMCG sector • Strong presence in tier-I, tier II cities across India• Impeccable B2B and B2C skills• Amongst few firms offering 360 ° communication

solutions • Industry leader in On-line PR with expertise SMM• Proven track record in building categories and

brands• Strong issue management and crisis

communication skills

Accolades

Specialization brings perfection…

Our specialized teams

Healthcare

Education

IT/ITES

& Telecom

Consumer

Products/

FMCG

Lifestyle/

Hospitality

Art& Cultu

re

Events/

Conference

s

What we do…

Media Relations

Healthcare Communication

Content Management

Banking & Financial CommunicationsEducational Marketing Solutions

Corporate Communications

Image & Reputation Management

Digital & Social Media

Crisis Communication

Public Affair & Issue Management

Media Buying

Brand Management

integrated brand promotion services company

Key Media Activities …Press

Conferences/briefi

ngs

Press Releases

Authored Articles/Op-ads

One-to-One

Interviews

Industry stories

Case stories/success stories

FeaturesProduct/services reviews

Corporate/CEO/

Individual Profiles

Spokesperson

Media trainings

Market Intelligen

ce

Speaker/Networki

ng Opportun

ities

Our network is our net-worth …

For us network does not mean merely opening an office or hiring local staff, it mean our strong relationship with media across the length and width of the country and capability to leverage the same in the best interest of our clients…

Headquartered in New Delhi, Teamwork Communications has direct presence in Bangalore, Chennai, Mumbai, Kolkata, Lucknow, Bhopal, Chandigarh and Jaipur with network affiliate offices mapping the entire length and the breadth of the country – providing effective PR coverage pan-India (across 35 tier I,II & III cities)

• Ahmadabad• Ajmer• Allahabad• Ambala• Amritsar• Aurangabad• Bhubaneshwar• Cochin• Coimbatore• Dehradoon

• Gwalior• Gorakhpur•

Hyderabad• Indore• Jabalpur• Jammu• Jalandhar•

Jamshedpur

• Jhansi• Jodhpur

• Kanpur• Ludhiana• Mysore• Nagpur• Nasik• Patna•

Pondicherry• Pune• Raipur• Ranchi

• Surat • Trivandrum• Udaipur• Vadodra• Varanasi• Vijayawada• Vizag• Madurai

Where all are we present…

Financial Services

EducationServices

Lifestyle &

Hospitality

IT, ITES and Telecom

Healthcare

Services

Consumer Products

Others

Our Patrons…

Government

Core team...

Kamal NarayanManaging Director

Nikky GuptaDirector –

Media Operations

Sanjay K Das Principal Consultant

Santosh K JoySenior Consultant

Wasfia JalaliDirector Editorial

Ritu BhatiaChief Consultant

Healthcare

Kamal NarayanManaging Director

Kamal earned his bachelor degree in Arts from University of Allahabad in 2001. He also has a Post Graduate Diploma in Mass Communication from Jagran Institute of Mass Communications, Kanpur besides a Certificate in creative writing from Symbiosis, Pune. Immediately after earning his bachelors degree, he joined The Pioneer, one of the oldest English dailies in India.

Having written on issues like health and education for one year, he joined Hindustan Times as education reporter for its Kanpur Edition. After a brief stint with HT, Kamal moved to the United News of India, one of the leading newswire agencies in India as senior correspondent in New Delhi. He also worked with The Press Trust of India, the premier news agency of India, as Sr. Correspondent and Chief Sub-Editor for nearly three years. Before stepping into the shoes of entrepreneur, Kamal was Sr. Editor with Financial Chronicle, the leading business daily from the Deccan Chronicle Group. Kamal spent six years with leading media houses before founding Teamwork Communications. He has spearheaded many accounts of prominence at Teamwork. Some names of repute include Allergan India, Medtronics, Zimmers, IOLCP, Medanta Medicity, Apollo Indraprastha, Confederation of Real Estate Developers‘ Association of India, Jaipuria Institute of Management and Fujifilm to name a few. Kamal takes a keen interest in reading books, writing articles, watching films and television. He is also an avid traveler.

Sanjay K DasPrincipal Consultant

Sanjay Das, a multi–skilled media professional with 20 year plus in the industry has worked across all media domains. He began his career with print and worked for Sunday Mail & Free Press Journal group and its news magazine Onlooker, where he gave 7 years. Thereafter, for the next 7 years he moved to television & was the head of BAG Films editorial. He also worked with Independent Television Company of Sanjay Dalmia and handled north India for T-Series, with both editorial/creative & business/marketing responsibilities.

He later worked with Star Image Makers & Ace Brandwidth Communications in Image management, brand strategy & development of corporate communication structures. He has also produced, written & directed over 500 hours of ad-films, corporate AVs, documentaries, news-features, magazine format programs & current affairs series for various channels including Doordarshan, Zee News, DD Metro & central government ministries/departments. He is not only a principal consultant, but the chief mentor of Teamwork team. .

Santosh K JoySenior Consultant

After remaining at the helm of journalism for over 7 years, Santosh K Joy now leads research team at The Constitution Club of India, the exclusive forum of Indian parliamentarian, providing crucial research support to our lawmakers. Santosh, as senior consultant for Teamwork Communication Solutions, brings deep insight of Indian media functioning and provides crucial strategic guidance to the team. A Political Science graduate, Santosh’s interest in politics and governance took him to journalism where he had an opportunity to cover India’s two main political parties – Congress & BJP. Starting his career as senior correspondent with DD News, he also served as Principal Correspondent for The Press Trust of India and Sr. Staff Writer for Mint newspaper.

Ritu is a specialist health writer with a background in microbiology and health communications. Apart from writing features for national dailies and magazines, she has undertaken documentation activities for international development and UN agencies as well as NGOs. Ritu has participated in various international health and population meetings that include the ICPD, Cairo as well as the Hague Forum as a writer on health and population issues.

She was the Delhi editorial representative for Femina magazine and the Health editor of Mail Today, a daily paper brought out by the India Today group. Presently, Ritu has a fortnightly health column with the India Today group and works as a consultant writer and editor..

Ritu BhatiaHealth & Communication

Consultant

Nikky GuptaDirector – Media Operations

A science graduate from Kanpur University, Nikky has over six years’ experience in Public Relation. She holds a PG Diploma in Advertisement and Public Relations and have worked for clients like Allergan India, Panasonic, Transcend, Fujifilm among several others. She made a good stride in the industry with her exemplary performance and initiatives. Nikky is the founder director of Teamwork Communication and lead the media team from the front.

Wasfia JalaliDirector, Editorial

A former journalist, Wasfia spent nearly six years in the media duringwhich she worked on a wide variety of subjects including internationalaffairs, education, health and culture.She worked briefly with The Hindu newspaper’s feature edition and wasassociated with the Press Trust of India news agency for over fiveyears. Wasfia is heading the specialized team of content writers in Teamwork and is also part of core strategic team.

What do our clients say..

“For many, year 2011 may be just one more year that passed, however for me it was a memorable year in many ways from launching of the exclusive Juvederm XC to brand becoming a 10 crore brand. I think you guys have done a wonderful job in getting a huge amount of space in media for the brand and have helped me creating certain level of brand awareness. I must make a special mention on the coverage generated for Juvederm XC during its launch. I would like to thank you for all the support and would like to place on record my appreciation for all the hard work and support.”

Madhusudhan HKBrand Manager Allergan India“We are delighted with the approachability, assertiveness and attitude of Teamwork over the past 18 months in helping Aspire with its PR outreach. Thank you for the same and wish you good luck for the future.”

Amit BhatiaFounder & CEOAspire Human Capital Management

What do our clients say..

“The media coverage Teamwork Communications generated was nothing short of outstanding. Teamwork understands education industry and our business. Their expert counsel, superior execution and objective-driven activities have set us apart from the competition and positioned us as the industry leader. Their ability to generate eminence, visibility and buzz for FIITJEE among target audiences has been worth its weight in gold.”

C V Kalyan Kumar Director“Thanks to the Teamwork we had successful Platinum Jubilee Ceremony. Teamwork was able to set up and manage our PR that drove the results our bank was looking for such a landmark occasion.”

Ashok ShankerGeneral Manager – North India“Teamwork provided resourceful, sensible, consistent and effective PR for our various events like Andha Yug, Bhartendu Natya Utsav etc. and made us feel like family in the process coupled with simply great results. I highly recommend this agency.”

Shekhar VaishnaviSecretarySahitya Kala ParishadGovernment of Delhi

What do our clients say..

TEAMWORK CASE STUDIES

A. Issue Management Allergan

B. Corporate PR/Product promotionFujifilm

C. New Product LaunchBuck’s

D. Cultural PRAndha Yug

TEAMWORK CASE STUDIES

A. Issue Management Allergan

Issue Management

Client BusinessAllergan Inc., with headquarters in Irvine, California, is a global corporation devoted to continuous innovation in Specialty pharmaceuticals. Our Research based Product range includes Eye care, Neuromuscular, skin care and other specialty therapeutic areas.

Based in Bangalore, Allergan India Private Ltd. began operations in 1996 and within three years established itself as a Leader in ophthalmology. A joint venture of Allergan Inc. and Nicholas Piramal (I) Ltd. the company has a nation-wide distribution channel supplying Eyecare Pharmaceutical, Surgical and Optical products. While the pharmaceutical products are manufactured in a State-of-the-art facility in India, other products are imported from overseas Plants. Our focus is to deliver international quality products and technology at affordable "Indian" prices.Communication objectiveWhile the company had a defined market share and customer base in India but it was highly undersized in immensely potential country.

Allergan medical aesthetic products such as Botox and then recently launched dermal fillers Juvederm were not able to attract enough customer as Indians were not very open towards getting cosmetic corrections mainly because of apprehension towards side-effects. To tap the real potential of the market, its was critical to change the perception of the people.

To communicate and convince the target audience that looking beautiful is everyone’s right and non-surgical cosmetic products like Botox and dermal fillers can enhance their beauty easily and safely.

Key challenges

The company’s flagship brand Botox was frequently hogging the headlines for all wrong reasons.

The negative stories tickling in about the product were outcome of rampant misconception among people who were considering Botox synonymous to any face related cosmetic treatments.

Side-effects caused by spurious Chinese/Korean botulinium toxin and those caused due to faulty administration by untrained doctors were also being attributed to Brand Botox

ActivityHammer out a targeted communication strategy to establish the benefits and safety aspects of Allergan products

Creating a new category of Beauty fillers in India for Allergan’s dermal filler product Juvederm, a hyaluronic acid based gel, with immense beauty indications.

Informing consumers about therapeutic usage of Botox and effectiveness in curing serious neurological problems like migraine, dystonia, cerebral palsy and movement disorders

Changing negative perception about cosmetic treatments

Strategy & Key messages Actual implementation Positioning Botox® as highly

effective and safe beauty procedure Differentiating US-FDA approved

Botox® , a brand owned by Allergan Inc., from any generic botulinum toxin type A.

Educating consumers about the importance of consulting trained and experienced doctors for safe Botox® administration

Highlighting various therapeutic usage of Botox® and its effectiveness in making the life of those suffering from various neurological/developmental disorders

Sensitizing people aspiring to become more beautiful and look younger for preferring guaranteed and scientific procedures like Botox® .

Making real medical practitioners, thought leaders to talk about benefits of Botox® and need of being particular while selecting doctors for the same.

For Juvederm, creating a new market for beauty-fillers that are made of naturally occuring sugar molecules

Highlighting various beauty advantages of dermal fillers that not only natural but highly safe, and long lasting.

The agency rolled-out pan-India media initiatives especially in all metros (4+2).

One-on-one relationship building meetings by core account team with all healthcare editors/writers.

An average of 5 stories in a month were initiated in media about Botox® & Juvederm

Multi-format campaign that included SEC- A A+ newspapers, magazines, TV channels and on-line portals

A group of important doctors (KOLs) formed to describe benefits and safety aspect of Botox®, Juvederm

An average of 25-30 media coverage were insured in leading publications like Times of India, Hindustan Times, India Today, Outlook, Cosmopolitan, Vogue, The Hindu, Mid Day, Deccan Chronicle, Headlines Today, NDTV among several others

Media Education conclave were held with participation from all top publications

Agency ensured that Botox® is not wrongly associated with any type of side-effects caused by other unsafe procedures

Issue Management

Issue Management

Issue Management

Issue Management

TEAMWORK CASE STUDIES

B. Corporate PR/Product promotionFujifilm

Client BusinessFUJIFILM INDIA PRIVATE LIMITED was established as a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo in India on 4th.Feb.2008. A leader in a broad spectrum of imaging industries, operated in India through its branch office and Indian dealers.World over, FUJIFILM is the pioneer in imaging technology with 75 years of experience. With all advanced technologies, the company provides solutions in Digital camera, Photo imaging, medical products, graphic arts, life science systems, motion picture films, recording media and industrial products.FUJIFILM has always paid particular attention to the rapidly-growing Indian economy. As a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.Communication objective

Then entered recently in Indian market, with 100% subsidiary, the company required major push for its marketing drive through wide-spread product placements and corporate visibility.

Communicate to TG about technological advancement of Fujifilm product which as been pioneer in bringing cutting-edge technologies like HD, 3D etc.

Positioning Fujifilm as best in class and best value for money

Key challenges

The digital camera market in India was cluttered with numerous established and new-comer brands

Companies like Canon, Nikon had built a formidable brand image spending huge money in advertisement

Company did not have much advertisement budget and PR was to solely drive its marketing

Activity

Pan-India media visibility for products including in tier 2-3 cities

Specific focus on Corporate image

Ensuring favorable reviews of products in technology gadget publications

Teamwork decided to position digital cameras as lifestyle product targeting lifestyle publication to reach out consumers effectively

Corporate PR/Product promotion

Strategy & Key messages Actual implementation

Corporate PR/Product promotion

Positioning Fujifilm as a lifestyle product along with the trust of Japanese Technology.

Differentiating Fuji’s Digital Cameras from other cameras available in the market.

Getting the positive reviews on most followed gadgets programs or sections in Electronic Channels, News papers and Magazines.

Launch News of products in all leading news papers, electronic channels and Technology & Business Magazines.

Business Stories on future strategies, profiling of the key management, growth stories in all business news papers and magazines.

Educative stories on various products available in the market.

Position it as a lifestyle product and getting Coverages in city related leading news papers.

Managing the Facebook and Twitter pages and time to time generation of suitable content for Fujifilm's Website.

The agency generated overwhelming response from media across India for Fujifilm.

Successfully able to transform the image of Fujifilm’s Cameras as Lifestyle products.

Frequently getting positive reviews for all new and existing products of Fujifilm.

One-on-one relationship building meetings by core account team with all Technology editors/writers.

Ensuring big space for all Fujifilm Coverages and ensuring pictures are also appearing along with the coverage.

Multi-format campaign that included SEC- A, A+ newspapers, technology and Business magazines, TV channels and on-line portals

Ensuring atleast 5 coverage daily for Fujifilm in leading publications like Times of India, Hindustan Times, India Today, Outlook, Business World, The Hindu, Mid Day, Deccan Chronicle, NDTV, NewsX, CNN IBN among several others technology magazines like Gadgets and Gizmos, Chip, Better Photography Etc across India.

Organizing press conference/launch Events at the time of Launch of New Cameras.

Digital & Social Media

Thank You!

Head Office: 203/93 Ashok Bhawan, Nehru Place, New Delhi – 110 019. Ph.: +91 11 49353000 (100 lines), Fax: +91 11 49353030 Email: info@teamworkmedia.co.in, www.teamworkmedia.co.in