tc14-wendygradek emc - final 042015
TRANSCRIPT
Presented by:
Wendy Gradek Senior Manager, BI and Analytics, Engineering Operations, Services and Solutions, EMC
How EMC Built a Culture of Analytics Across the Enterprise
Data Visualization Building a Culture through Change • Redefining how data is
visualized at EMC
We help people/managers think about the data they have… • Subject Matter Experts in data and visualization
• Storytellers
• Our goal is above all else: Optimize for the speed of business Enable analysts across the enterprise
Who are we?
Who am I? Area Years
Analytics 16+
Services and Support
14+
Tableau 7+
Alteryx Just getting started
Data Enthusiast
Longer than I can remember
• Academia – Biology and Biochemistry
• Emphasis on cellular and microbiology
– Favorites: • Virology • Genetics • Analytical Chemistry
• Career – Biotech Research Scientist – Support Specialist /
Technical Account Management
– Business Analyst / Visual Data Designer
– Management
Evolution: Video Games
Evolution: What is the correlation? Span of 40+ years of video gaming…
Once 2 dimensional and limited interactivity
NOW: FPS, life-like, social interaction
OUR EVOLUTION What did we, as business analysts, need to do
to push for change
WHAT DOES IT TAKE TO CHANGE?
Change Takes… Time
Time: Before… • Tools
– Brio – Xcelxius
• Use – Served its purpose – Great technology
for the time
• Interactive Capability
– 2-dimensional – Limited interactive
capability
Time: Today… • Tools
– Tableau
• Use – Data Exploration – Business Analytics
• Interactive Capability – See what you
want to see – Discover what you
need to know
OUR EVOLUTION Time is not the only component
WHAT ELSE DOES IT TAKE TO CHANGE?
Change Takes… Passion
“Passion is in all great searches and is necessary to all creative endeavors.” W. Eugene Smith
Be passionate
In Data – Establish data integrity when there is none
Be passionate
In the Solution – Intuitive dashboard design to facilitate adoption
Be passionate
In the Value You are Providing – Understand the pains of the business and show how Tableau can help address it
OUR EVOLUTION Time is not the only component Passion is not enough
WHAT ELSE DOES IT TAKE TO CHANGE?
Change Takes… Persistence
Be Persistent About the Solution – Sell, Sell, Sell
– Prototype and test in live business cases – Train users on how to use, ease of use – Check in with your users for feedback/enhancements – Set up Demos
DASHBOARD DEMO
Account Activity Dashboard
• Original – Tableau only for viz and data blending
• Latest release – Tableau + Alteryx
OUR EVOLUTION Change Takes
– Time – Passion – Persistence
WHAT DO WE NEED FROM THE BUSINESS TO CHANGE SUCCESSFULLY?
Change Needs… Innovative Leadership
Find Your Innovative Business Leader • Reach out to understand what is important to the business
• Help figure out what is missing and create the solution to address it
• Become part of the team – ownership
• Example: Data Domain Global Support
Change Needs… Collaboration and Partnerships
Find Like Minds to Collaborate
• BU to BU Sharing – Data Viz Summit – Dashboard Designs, Ways to
Look at Data – Tableau Server Services
• Cross team collaboration – Defect Dashboards for
Engineering – Row Level Security Enabled
Dashboards
Find Opportunities to Partner • Pre-Sales Analytics Enablement
– Tool training – Consultation Services – Dashboard reviews
OUR EVOLUTION “…Tableau eliminated 2500 lines of macros code I had to maintain in Excel…”
“…I am going to throw out Excel and use Tableau…”
“[I was] mandated to attend the Tableau training at Data Viz Summit because Tableau is the way the business wants to go…”
OUR EVOLUTION CONTINUES… Enablement
Our Evolution Continues Analytics Enablement Center An EMC-wide community-of-interest with the goal of facilitating information analysis and visualization best practices through education and the exchange of dashboard design, ideas, knowledge, and resources in a collaborative environment
Our Evolution Continues: AEC
• Next areas of focus
• Collaboration across the Enterprise • Regular Data Visualization Summits • Tools focused bootcamps (Tableau, Alteryx) • Data Governance • Soft skill development (storytelling) • Scaling out automated data solutions across the
Enterprise
Our Evolution Continues
Our Evolution Continues EMC Speaker Session
EMC: Enhancing the Total Customer
Experience via Data Visualizations
Jenny Beazley, Steve Scales
• Through Changing the… • Way people work (the tools they have available) • Way people think about their data • Way the businesses visualize, discover, analyze their
data
• By Connecting… • With like minds open to new technology to help
improve their productivity • With businesses and being in the trenches with them
So how did we create a culture of analytics?
Questions…
Please take the session survey
1. Tap to this session on the Schedule tab of the Data14 app
2. Scroll down to “Feedback” and tap through the 3-question survey
3. Tap Send Feedback